Overview…
Tom Ray, Executive Vice President of Jim Doyle & Associates, will present two marketing
seminars for your existing and potential clients.
Typically, Tom presents a morning (breakfast) seminar and a noon (lunch) seminar. Your first
step will be to determine a date and select a venue that can accommodate your anticipated
audience.
Tom's general client session is titled "The NEW Rules of LOCAL Advertising – Driving Results
in a FOUR Screen World." This 70 minute presentation has a heavy emphasis on digital
advertising to supplement our core television product. This session is appropriate for any local
advertiser, from retail to automotive to healthcare to services.
Tom typically does this presentation at both the morning and noon session, giving your
advertisers an option on which to attend. Tom also has a highly acclaimed presentation called
"Marketing to the Boomer Consumer – Driving Results for the LOCAL Advertiser" that you may
choose to do in place of one of the general sessions. Please call Tom to discuss this option!
Please stress to your prospects that NO SELLING occurs during Tom’s seminars and that the
information he provides applies wherever they invest their advertising dollars.
The goal is to fill your room. The audience should consist of the economic buyers from your
current clients (agency and direct) and prospects. NOTE: As many as 30% of RSVP’s are noshows on the day of the event so please establish attendance goals accordingly.
The links provided contain information to help you with hotel/meeting room logistics and to
market this program to draw a big crowd. If you have any questions, please feel free to call our
office for assistance (941-926-7355).
Please note: Tom typically plans a 3:00 pm departure so it is important to schedule the
afternoon seminar so that it ends no later than 2:00 pm.