EBC New Hampshire Chapter Program:
Corporate Sustainability - Developing and Communicating a Program
Tuesday February 7, 2012
Public Service of New Hampshire
Energy Park
780 N. Commercial Street
Manchester, New Hampshire
Companies of all sizes are feeling increased pressure from employees, customers, and the
market to develop an effective corporate sustainability strategy and act in an environmentally
responsible manner. However, a company looking to implement a sustainability program for
the first time faces a number of challenges.
This EBC NH Program on Sustainability will focus on corporate sustainability issues and
those questions of frequent concern to both small and large businesses. The program will
address: What does a successful sustainability program look like? and, How can I best
communicate my firm’s sustainability programs?
AGENDA
8:00 a.m.
Welcome – Robert Hasevlat, Chair - EBC NH Chapter
8:15 a.m.
Sustainability and the Triple Bottom Line
 Dennis Sasseville, Normandeau Associates, Inc.
8:35 a.m.
Getting Credit for Your Sustainability “Good Works”
 Alyson Genovese, Cause Solutions
8: 55 a.m.
Using Social Media to Communicate About Sustainability
 Parry Headrick, Director of Communications
Calypso Communications, LLC
9:15 a.m.
Sustainability at New Hampshire Ball Bearing
 Herb Parkhurst, New Hampshire Ball Bearing - Astro Division
9:35 a.m.
Open Discussion with Speakers and Attendees
 Moderator: Dennis Sasseville, Normandeau
10:00 a.m.
Adjourn
PROGRAM CHAIR
Dennis Sasseville, EMS-LA, CHMM, Senior Associate
Normandeau Associates, Inc.
25 Nashua Road, Bedford, NH 03110
603-637-1184 / dsasseville@normandeau.com
Mr. Sasseville is a Senior Associate with Normandeau Associates, Inc. with 35 years of
experience as an environmental management consultant. He has extensive experience with
Environmental Management Systems (EMS), Environmental Health & Safety (EHS)
performance improvements, Quality Management Systems, and sustainability strategies.
Previously, Mr. Sasseville was a Senior Manager in the ISO Management Systems practice
and the Environmental Advisory Practice of the global consulting firm, KPMG, LLP. While at
KPMG he served as a member of the firm’s 26-country International Sustainability Network
(ISN) and as an advisor to the firm’s U.S. Integrity Management Practice. Mr. Sasseville is a
certified EMS Lead Auditor, a member of ASTM’s E-60 committee on Sustainability and an
author of several John Wiley and Sons books on environmental management. He serves as
an Adjunct Professor in the undergraduate business program at UNH Manchester where he
teaches courses on Sustainable Development.
SPEAKERS
Alyson Genovese, Principal/Owner
Cause Solutions
31 Woodland Road, Dover, NH 03820
603-343-4570 / c: 603-834-5585 / alyson@causesolutions.com
Alyson Genovese is a consultant for organizations in the private, nonprofit and academic
sectors that wish to build or enhance their Community Relations, Public Affairs and Corporate
Social Responsibility strategies. Recent clients include National Grid, EBSCO Publishing,
University of New Hampshire, Target, Redbox and Northwestern Mutual. She is the author of
Ethical Corporation's international publication "Corporate Responsibility: United States
Briefing."
Parry Headrick, Director of Communications
Calypso Communications, LLC
121 Bow Street, Bld 6 ô Portsmouth ô NH 03801
603-431-0816 / c: 603-812-8047 / pheadrick@calypsocom.com
Parry Headrick has spent the last decade doing PR and social media in Silicon Valley, for
companies such as Google and Logitech and a range of b2b companies. He was
instrumental in launching one of the country’s most popular blogs about public relations –
really putting social media to work to gain business that substantially grew the agency.
Herb Parkhurst, P.E., C.E.M., Senior Manager, Plant Services
New Hampshire Ball Bearing Inc. - Astro Division
155 Lexington Drive, Laconia, NH 03246
603-524-0004 / hparkhurst@nhbb.com
Herb Parkhurst is a licensed mechanical engineer and Certified Energy Manager who has
been involved with footprint reduction activities since 1994. Most recently, he has managed
environmental, safety, facility and machine repair activities at New Hampshire Ball Bearings
in Laconia, NH since 2002. He has been a guest instructor for many organizations such as:
Lakes Region Community College, the American Bearing Manufacturers Association, and the
American Society of Safety Engineers. His efforts have brought such recognition as: 2
Commendations from the Governor’s office, 2007 Governor’s Pollution Prevention Award,
Business Leader award from Northeast Energy Efficiency Partnership and the Occupational
Excellence and Million Hours Worked without a Lost Time Injury awards from the National
Safety Council. His vision of reducing the impact of all environmental, safety, energy and
facilities activities has produced a long history of sustainability initiatives.
UPCOMING EVENTS
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February 8 – Connecticut Chapter Program, Energy Efficiency
February 10 – Offshore Wind in New England
February 29 – Rhode Island Chapter Program, Adaptation
March 2 – Managing PCB Contamination
March 5 – Gina McCarthy: Overview of Recent Air Regulatory Developments
March 9 – Social Media Marketing 101
March 30 – Rhode Island Chapter Breakfast
April 4 – NanoRemediation Program
April 5 – Dam Management Program
April 11 – Geothermal Energy Program
April 13 – EBC’s 8th Annual Environmental, Energy & Engineering Career Fair
Follow the EBC to learn about upcoming programs and events!
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Twitter: @ebcne
LinkedIn: Environmental Business Council of New England
Environmental Business Council of New England, Inc.
375 Harvard St, Suite 2 Brookline, MA 02446
617-505-1818 / ebc@ebcne.org / www.ebcne.org