News morphed on 16 // 04 // 14
Miracles for the masses:
Morph Costume Co. launches ‘iJesus’ superhero costume
with ‘built in miracles’ for Easter
Morph Costume Co. takes innovation to a new spiritual level by designing a costume of the messiah that
includes augmented reality miracles
Ahead of Easter, costume developer Morph Costume Co. has paid homage to the world’s first superhero with
the launch of iJesus, the first ever costume to incorporate built in ‘miracles’, available here. Each costume
equips the wearer with the ability to turn water into wine, and also features a virtual ‘miracle beam’, visible
when viewed through a smartphone using augmented reality technology.
Described as ‘science and religion working in perfect harmony’ the costume has been developed by Morph
Costume Co.’s’ creative team, led by an ex-NASA scientist.
Sara McCraight, brand manager, from Morph Costume Co. commented:
“We have developed costumes for some of the world’s most recognisable super heroes, so we thought, ‘why
stop there?’”
“With Easter approaching, we decided to blend art, science and religion for the first time and develop a Jesus
superhero costume,” he added. “This is not just another smock and beard combo, this is the first ever
costume of a religious icon containing built-in miracles. iJesus comes fully equipped with a luxuriant beard,
elegant ‘classic Jesus’ hairstyle, biblical robe, augmented-reality miracle beam, the capacity to turn water into
wine and a dash of holy spirit. This is science and religion working in perfect harmony, for once.”
Patented miracle beam technology
To perform a miracle, two options are available in the costume – the first features a ‘water into wine’ capability,
and the second sees the costume emit a miracle beam from a marker on one of the gloves, using augmented
reality technology.
The patented innovation of integrating smartphone animations into costumes was developed by an ex-NASA
engineer turned app developer and costume designer. The Morphsuits’ design team has brought to life some
of the biggest superhero names in the world – and now the pinnacle of super heroes, Jesus is also available.
Sara continued:
“Our mission is to create costumes that are leaps and bounds ahead of the entire industry, and help our fans
have fun. With iJesus, we have mastered a costume for one of the biggest superheroes of all time. If it’s
popular, we are ready to build this into a range. Imagine iMoses, iBudda and iMary – or even an augmented
reality burning bush.”
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What is Morph Costume Co?
In August 2013, Morph Costume Co. a new leader in the world of fancy dress was announced. The company
also owns Digital Dudz, clothing and costumes that integrate the interactive Digital Dudz smartphone app.
Morph Costume Co. is owned by AFG Media, which was founded in 2009 by brothers Fraser and Ali Smeaton
and friend Gregor Lawson. AFG Media is the operating company behind Morphsuits, the costume
phenomenon taking over the world.
The next generation of fancy dress costumes by Morph Costume Co. pioneer the addition of wearable
technology with patented integration of a smartphone app, developed by ex NASA scientist, Mark Rober. The
costumes are brought to life by showing complimentary animations, for example a real-life beating heart in an
open chest wound, or scores of flesh eating maggots.
The full range of costumes available from Morphsuits and Morph Costume Co. now exceeds 200 different
designs and includes a huge variety – from officially licensed Tetris blocks to a mystic fate ball.
The patented integration with wearable technology came about when ex NASA engineer; Mark Rober turned
his talents to costume design and app creation, and came on board with Morphsuits in 2013. At the end of
2013, digital Christmas jumpers also joined the family of innovative products – this was just the beginning,
with a huge amount of exciting innovation and NPD in the pipeline for 2014.
For more information please contact:
Manifest
Hannah Ashley & Hermione Upton-Speed
t.
0203 1379270
e.
MCC@manifestlondon.co.uk