Background
Opportunity
Customers can easily gain the benefits of a fully-featured SAN without purchasing dedicated external storage. Turn
any Microsoft® or VMware virtualized server’s internal and/or external storage into a virtual SAN.
Elevator Pitch/Value Prop
With a comprehensive feature set, HP StoreVirtual VSA is optimized for virtual environments and is a flexible
shared storage solution that scales as needed. The ability to use existing server, DAS and SAN hardware greatly
increases storage utilization, and reduces storage costs. Built-in high availability and disaster recovery features
enhance server virtualization capabilities to deliver better business continuity.
 Affordable—Add advanced data services without heavy uplift
Turn dumb disks into smart storage. Transform internal server or external storage disks into full feature,
shared storage for virtual environments. No new hardware is required reducing or eliminating the overall
cost of a storage infrastructure.

Agile—Create an instant Converged Infrastructure with data mobility
Bring compute and storage resources closer together with a configuration to best match the workload.
Use Peer Motion to non-disruptively move data across servers, hypervisors, and sites, and between virtual
and physical storage.

Efficient—Reduce data center and remote office costs
Benefit from footprint optimization, energy efficiency and reduced storage costs. With increased
hardware utilization, customers can leverage existing infrastructure and specifically for Independent
Public Cloud Providers, they can use VSA to create new services for their customers.
Product paragraph
HP StoreVirtual VSA, based on the LeftHand OS, helps customers gain the benefits of a fully-featured array without
dedicated external storage.
Most virtualized server environments require shared storage for high availability, as well as application data, and
storage solutions should be as highly available as the virtual machines. With a comprehensive feature set,
StoreVirtual VSA is optimized for virtual environments and is a flexible shared storage solution that scales as
needed. The ability to use existing server, DAS and SAN hardware within your environment greatly increases
storage utilization, and reduces costs associated with dedicated external storage. Built-in high availability and
disaster recovery features enhance server virtualization capabilities to deliver better business continuity.
Straightforward and simple administration is provided by a management console that allows the administrator to
manage all LeftHand OS nodes, physical and virtual, regardless of their physical location.
Set the Stage
Use Case
Pain Point
Transform the internal storage of VMware
vSphere and Microsoft Hyper-V servers into
a fully featured shared storage array for
applications and virtual Environments
Has virtualized servers with internal
disks for storage – but it’s not
shared and doesn’t provide disaster
recovery.
Avoid up-front storage costs by using VSA
on existing server or external disk storage
today, and then in the future move
seamlessly to a physical HP StoreVirtual
array as storage needs evolve.
Doesn’t know storage and needs a
simple to use/manage solution
1.
2.
Primary
Start Small, Grow Big
Doesn’t have a budget big enough
for a SAN but does or will need one
Provide highly available storage for smaller
virtualized environments such as remote or
branch offices without requiring additional
hardware.
Create affordable disaster recovery with
replication from remote location back to the
home office.
Target Customer – Net New
• First time virtualization
customer or just starting
• Small business, has small
•
•
number of virtualized servers
Needs a good shared storage
solution that will grow with the
business over time
Doesn’t have a large IT budget
Remote and Branch Offices
No IT staff on site and limited room
for Hardware so must be managed
remotely.
Office doesn’t require a lot of
storage capacity and needs data
protection.
• SMB to Enterprise size
customer
• Has remote or branch offices
• Desires single solution across all
locations
3. Repurpose Existing Hardware
Repurpose existing DAS or SAN and add new
functionality to hardware that still has some
life left to it.
Convert retiring servers into a new storage
tier or storage for a testing sandbox. Can be
used to test software updates or new
applications before going into production.
Have hardware that is at the end of
the slated lifecycle but is still useful.
A storage product purchased years
ago is missing some key features
but to upgrade or rip and replace is
just not feasible.


Customer has storage hardware
within their infrastructure that
is not hitting the mark but
they’re not ready to let go of.
Would like to be efficient with
budget dollars and like the idea
of recycling hardware
4. Additional Storage Tier
Secondary
Create a high performance tier within your
servers for direct connection to the
workload
Many highly used databases and
other applications can benefit from
the extra performance of an SSD
array but they are very expensive.
Use with servers or storage blades for and
affordable solution that only requires SSDs
to be purchased, not a full SSD array.
• For any customer looking to get
•
•
higher performing storage for
key workloads
May or may not be a current
StoreVirtual/LeftHand
customer
Needs an affordable high
performance solution
5. Cloud Services
Utilize capacity of existing infrastructure and
add new services for your customers
Easily adapt to changing customer demands
with a flexible server/storage infrastructure
Offering services via servers or
dedicated servers to customers is
rather easy. Creating storage-based
services can be tricky and
expensive.
• Service provider that has large
server infrastructure
• Could benefit from offering
dedicated storage service
without having to add
hardware
Experience the benefits first hand:




Lower costs: use capacity you already own to deploy new applications
Increase agility: respond to change more easily and with non-disruptive data mobility
Boost efficiency: dramatically reduce power, cooling, and floor space requirements
Reduce risk: enable application high availability across servers, hypervisors, and locations
HP is the market leader in the virtual storage appliances category. HP StoreVirtual VSA is the first and only product
of its kind that can run on any x86 hardware platform and span both VMware and Microsoft Hyper-V
environments.
By embedding a scale-out storage controller as a virtual machine and using the disks you already have, you can
create a converged infrastructure that enables data mobility across heterogeneous servers, hypervisors, and sites,
and between virtual and physical storage platforms.
Who can benefit from HP StoreVirtual VSA?

Small and midsize customers rely on VSA to reduce complexity and cost through the
co-location of virtualized applications and shared storage. It’s a great way to deploy virtual infrastructure
on standard hardware at a much lower cost.

Independent public cloud providers use VSA paired with modular building blocks to deliver new cloud
and managed services for customers such as hosted disaster recovery or dedicated storage to match
dedicated compute offerings.

Enterprises use HP StoreVirtual VSA to replicate data from virtualized remote offices into large enterprise
datacenters in order to centralize operations and improve resiliency.
Higher level questions (is this needed?)
Call script
Opportunity
How would you like to easily gain the benefits of a fully-featured SAN without purchasing dedicated external
storage? I can tell you how to turn any Microsoft or VMware virtualized server’s internal and/or external storage
into a virtual SAN.
VSA Qualifying questions
1.
Do/Will you have virtualized servers running VMware vSphere or Microsoft Hyper-V in your environment?
a.
How many servers do you have?
2.
Do you have a need for a shared storage solution?
3.
Do you have a limited budget that would benefit from starting with or using a low-cost storage solution
that easily migrates to a physical SAN, if needed, in the future?
4.
Are you worried about business continuity?
a.
Is your data highly available even in the event of a server failure?
5.
Do you have an existing server or storage hardware that you would like to repurpose or increase its
capacity utilization?
6.
Do you have remote or branch offices?
a.
Do those offices have data that you would like to replicate back to the main site?
7.
Have you ever wondered how to gain a high performance SSD tier without the incurring the huge
expense?
8.
Do you provide a public cloud service to your users?
a.
Do you have an integrated storage offering for your cloud?
Elevator Pitch/Value prop
With a comprehensive feature set, HP StoreVirtual VSA is optimized for virtual environments and is a flexible
shared storage solution that scales as needed. The ability to use existing server, DAS and SAN hardware greatly
increases storage utilization, and reduces storage costs. Built-in high availability and disaster recovery features
enhance server virtualization capabilities to deliver better business continuity.
 Affordable—Add advanced data services without heavy uplift
Turn dumb disks into smart storage. Transform internal server or external storage disks into full feature,
shared storage for virtual environments. No new hardware is required reducing or eliminating the overall
cost of a storage infrastructure.

Agile—Create an instant Converged Infrastructure with data mobility
Bring compute and storage resources closer together with a configuration to best match the workload.
Use Peer Motion to non-disruptively move data across servers, hypervisors, and sites, and between virtual
and physical storage.

Efficient—Reduce data center and remote office costs
Benefit from footprint optimization, energy efficiency and reduced storage costs. With increased
hardware utilization, customers can leverage existing infrastructure and specifically for Independent
Public Cloud Providers, they can use VSA to create new services for their customers.
Statement on what’s new/Leader in the market

Lower price on single VSA licenses, now with 3 years of support included

New Multi-pack VSA licenses enable cost effective deployment at scale – quantities of 15, 60 or 1000
licenses with built-in volume discounts

With the latest version, VSA has double the performance with 2 virtual CPUs and multi-threading
capability

It’s the only VSA certified by VMware as a vSphere Metro Storage Cluster solution – allows for a multi-site
configuration with inherent disaster recovery
HP is the market leader in the virtual storage appliances category and has been for the past 5 years. HP
StoreVirtual VSA is the first and only product of its kind that can run on any x86 hardware platform and span
both VMware and Microsoft Hyper-V environments.