Programme Specification and Curriculum Map for BA (Hons) Hospitality Management & Tourism (Top-Up) 1. Programme title International Tourism and Hospitality Management (Top-Up) 2. Awarding institution Middlesex University 3. Teaching institution Middlesex University 4. Programme accredited by none 5. Final qualification BA (Hons) 6. Academic year 2010-11 7. Language of study English 8. Mode of study Full Time and Part Time 9. Criteria for admission to the Programme Higher National Diploma in Hospitality Management or Travel and Tourism or Equivalent with overall Merit 10. Aims of the programme The programme aims to: Further develop the hospitality and tourism business knowledge and skills acquired through previous study Apply relevant theory to develop students understanding and ability to solve complex problems in the area of tourism management and hospitality strategy and the business environment with specific reference to the service industry Enable students to critically assess and evaluate evidence from a wide range of sources and to construct a sustained reasoned argument Make connections between theory and practice BA (Hons) International Tourism and Hospitality Management (Top-up) 2010-2011 1 11. Programme outcomes A. Knowledge and understanding On completion of this programme the successful student will have: 1. A critical understanding of the hospitality business environment 2. A knowledge of how contemporary models of competitive analysis are applied to the hospitality industry 3. A systematic understanding of how planning and managing in Tourism and Hospitality inter-relate with strategic change 4. A critical understanding of the context of the service sector 5. A critical understanding of key issues in policy and planning in the contemporary tourism industry 6. Specialist knowledge of issues relating to the growth and development of the Events industry B. Cognitive (thinking) skills On completion of this programme the successful student will be able to: 1. demonstrate a capacity for critical argument and evaluation; 2. synthesise the relationships between different aspects of specialist management functions in relation to the general management of tourism and hospitality operations; 3. relate issues of tourism policy to the management of tourism at a number of different levels; 4. apply the key concepts dealt with in the academic and professional literature; 5. learn independently and apply that learning to real life examples; 6. evaluate theory and practice Teaching/learning methods Students gain knowledge and understanding through Tutor led sessions Formal lectures Reading around the subject Action research Group exercises Assessment Students’ knowledge and understanding is assessed by Action projects Examinations Assessed Case Studies Portfolio’s of Evidence Coursework Teaching/learning methods Students learn cognitive skills through – The use of case study material in seminars Using academic and professional literature to research solutions to real life problems Workshops Group and individual work Assessment Students’ cognitive skills are assessed by: Seen and unseen examinations Portfolio’s of Evidence Action projects Oral presentations Written presentations BA (Hons) International Tourism and Hospitality Management (Top-up) 2010-2011 2 C. Practical skills On completion of the programme the successful student will be able to: 1. define problems in complex business situations; 2. communicate and present and argument both orally and in writing; 3. work with and manage a small team; 4. self appraise and critically reflect on their own work ; 5. research materials for reports and essays and apply that material selectively in the development of a reasoned argument D.4. Graduate Skills On completion of this programme the successful student will be able to: 1. communicate and present an argument both orally and in writing; 2. work as a member of a team; 3. manage time and work to deadlines; 4. use communication and information technology in acquiring, analysing and communicating information. Teaching/learning methods Students learn practical skills through – Workshops Case study work Group exercises in seminars Feedback from tutors and peers Assessment Students’ practical skills are assessed by: Assessed presentations and other coursework Portfolio’s of Evidence Written and oral feedback from peers and tutors Teaching/learning methods Students learn key skills through – Presenting information in class Group projects Deadlines for coursework Presenting written information Using ICT to research hospitality business issues Assessment Students’ key skills are assessed by: Written project work Assessed presentations Feedback from peers and tutor 12. Programme structure and requirements, levels, modules, credits and qualifications 12. 1 Overall structure of the programme (HND with Merit) TOU3195 TOU3330 TOU3925 TOU3002 Award – BA (Hons) International Tourism and Hospitality Management (1 Year) This is a top up programme intended to provide a bridge between the student’s work on Higher National Diploma - or equivalent - and the tourism and hospitality profession at graduate level. The BA programme is intended for students to take a broader view of both their profession and the tourism and service industry. This award consists of four distinct level three, year long modules, specially designed to meet the needs of this particular student population. The programme consists of one level three module examining the near and far environments through close study of hospitality BA (Hons) International Tourism and Hospitality Management (Top-up) 2010-2011 3 business strategy. A second module looks at marketing within Hospitality and Tourism developing the students’ understanding of current trends and changing approaches to marketing whilst a third module develops students’ knowledge and critical awareness of the Events industry as one of the fastest growing sectors of the Tourism and Hospitality industry. The fourth module analyses tourism policy from the local to the global level through a study of key issues facing the tourism industry and relates policy to planning strategies in the public sector. The focus in this module is on the global level and on comparative analysis of national policy. 12.2 Levels and modules. This section should contain a more detailed description level-by-level of the programme structure, modules and credits. All modules should be categorised as compulsory or optional. Level 3 PROGRESSION COMPULSORY OPTIONAL (N/A) REQUIREMENTS Students must take all of the following: TOU3195 – Strategic Management in the Hospitality Environment TOU3330 – Hospitality and Tourism Marketing TOU3925 – Event Management TOU3002- Policy and Planning in Tourism 12.3 Non-compensatable modules. Modules may additionally be designated noncompensatable. Module level Module code 3 TOU3195 3 TOU3330 3 TOU3925 3 TOU3002 13. A curriculum map relating learning outcomes to modules See page 21. 14. Information about assessment regulations University and school assessment regulations apply to this programme. There are no exceptions to the regulations 15. Placement opportunities, requirements and support n/a 16. Future careers Evidence shows that students obtaining a degree qualification in tourism and hospitality are in high demand, in what is a fast growing sector in this country and abroad. The BA (Hons) International Tourism and Hospitality Management (Top-up) 2010-2011 4 majority of students leaving this programme obtain either junior management positions or places on management training schemes in the industry. 17. Particular support for learning (if applicable) English language and numeracy support Information Learning Resource Service facilities Information and library service workshops Information technology workshops Use of Management/Marketing and Human Resource Management Resource Based Learning rooms Programme and Module handbooks Programme and Module Leaders ModuleTutors Induction and orientation programme Student support, duty advisers, counsellors, careers service Student email and internet access 18. JACS code (or other relevant coding system) 19. Relevant QAA subject benchmark group(s) Hospitality, Leisure, Sport and Tourism (2008) 20. Reference points QAA Guidelines for Programme Specifications QAA Qualifications Framework QAA Hospitality, Leisure Sport and Tourism Benchmarks School Curriculum and Development Strategy University and School, Teaching, Learning and Assessment Strategy University Academic Regulations Framework for Higher Education Qualifications (FHEQ) benchmark 21. Other information Please note: this specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve if s/he takes full advantage of the learning opportunities that are provided. More detailed information can be found in the student programme handbook and the University Regulations. Please note programme specifications provide a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve if s/he takes full advantage of the learning opportunities that are provided. More detailed information about the programme can be found in the rest of your programme handbook and the University Regulation. BA (Hons) International Tourism and Hospitality Management (Top-up) 2010-2011 5