Contact:
Sigele Winbush – 404.862.2081
publicrelations@atlantaballet.com
Ballet Fights Breast Cancer with “Can-Can” Attitude
ATLANTA – (September 7, 2010) October will feature high kicks and can-can aplenty, as Atlanta Ballet opens its 81st
season with “Moulin Rouge® – the Ballet.”
But the company will have more on its mind than just wowing ballet audiences.
In observance of October as Breast Cancer Awareness Month, Atlanta Ballet has partnered with Northside Hospital
to raise funds for its Breast Care Program through a special promotion around the much anticipated season opener.
“Moulin Rouge” will premiere October 22, with 10% of all tickets sold through the Northside promotion donated
directly to the Breast Care Program. Patrons and supporters are also encouraged to wear pink ribbons on the official
Northside Hospital Day at the Ballet, October 23, during the matinee and evening performances of “Moulin Rouge.”
“Moulin Rouge is the perfect platform to draw awareness to such an important cause,” said Susan Casella, Breast
Care Program coordinator at Northside Hospital. “Women everywhere love the glamour and thrill of the Moulin Rouge
and this partnership allows us to speak directly to our audience, but in a fun, yet meaningful way.”
The core of Atlanta Ballet’s audience is women 34-65, and Northside Hospital’s Breast Care Program is the largest
single hospital program in Georgia, diagnosing and treating more cases of breast cancer than any other community
hospital in the Southeast.
According to the American Cancer Society, breast cancer is the most common cancer among women, accounting for
nearly 1 in 4 cancers diagnosed in US women, and 50% of women who developed breast cancer were age 61 or
younger at the time of diagnosis. Breast cancer is also the leading cause of cancer death in women between the
ages of 15 and 54.
“Atlanta Ballet is honored to have the opportunity to recognize the outstanding services of Women’s cancer care at
Northside Hospital and to become a new resource for healing to Northside patients,” said Atlanta Ballet executive
director Arthur Jacobus. “We look forward to a successful fundraiser this year and a fruitful partnership moving
forward.”
To purchase tickets through the Northside Hospital promotion, visit www.ticketmaster.com/atlballetnh or call the
Atlanta Ballet Box Office directly at (404) 873-5811, ext. 207. Reference “Northside Hospital” when you call.
“Moulin Rouge – the Ballet” runs for nine performances at the Cobb Energy Performing Arts Centre, October 22 – 31.
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*In the spirit of the Moulin Rouge of Paris,
Moulin Rouge® is a registered trademark of Moulin Rouge S.A.
About the Northside Hospital Breast Care Program
The Breast Care Program at Northside Hospital is the largest single hospital program in Georgia, diagnosing and
treating more cases of breast cancer than any other community hospital in the Southeast. The hospital offers a
complete range of services for breast patients including education, genetic counseling, imaging, radiation oncology,
surgery, support, rehabilitation and more – covering every aspect of breast care. Proceeds from the Atlanta Ballet
fundraiser go to providing more education, research and treatment for breast cancer patients at Northside.
The Northside Hospital health care delivery system is a not-for-profit health care provider and has served north Metro
Atlanta for 40 years. With more than 2,000 physicians and 6,000 employees, the hospital sees nearly 700,000 patient
visits a year. Staffs provide a full range of health care services, including women’s health, cancer care, emergency
care, surgery, specialty medicine and a wide array of outpatient services at many locations. Northside Hospital offers
high-quality health care at Northside Hospital-Atlanta in Sandy Springs, Northside Hospital-Cherokee in Canton and
Northside Hospital-Forsyth in Cumming.