JOAN LUCCI
941 Calle Mejia, Suite 510, Santa Fe, NM 87501
505-920-2385 (c) joanlucci@gmail.com
SUMMARY
A creative, talented, and entrepreneurial marketing and social media professional with
experience in industries including hospitality, retail, entertainment and media, non-profit,
education, and high technology. Ideal opportunities marry marketing and media savvy with a
passion for the hospitality, culinary, and living well.
Recent experience and career highlights
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Wellness Advocate for dōTERRA essential oils; available for public speaking, consultations
Produced remote audition for MasterChef 2013 competition
Finalist for the Santa Fe Harvest Festival 2011 amateur cooking contest; advanced to live
audience “mystery basket” competition judged by nationally acclaimed culinary experts
Produced a virtual wine-tasting webinar; national broadcast June 2013
Launched wine-based cocktail program for an award-winning Santa Fe restaurant
Increased sales as a cooking demonstrator and event planner/marketing, pr, outreach
manager for a natural food grocer
Provided marketing and graphic arts support to a southwest restaurants franchise
Designed logos, collateral and promotional materials (banners, brochures, rack cards, tshirts) for businesses including a non-profit, a career coach, a dental hygiene practice
Produced a trailer for a culinary travel show for television, two short documentaries, and
executive directed/hosted/produced a 40-minute interior design pilot program for television
PBS award-winning production as website and graphics designer and video editor
Voiceover talent and marketing specialist for radio and Internet programming
Co-wrote an original screenplay for a culinary-themed feature film
Exceeded budget at 125% by developing event and annual media campaigns for local and
national organizations using radio, newspaper and print, social media and Internet
Established charters for two non-profit organizations and developed programs to build
membership, loyalty, and fundraising opportunities
Achieved award-winning success at two Fortune 500/1000 technology companies as an
executive sales professional
Co-owner and director of marketing for three web design and Internet service providers;
received international acclaim for creating and launching plastics.com
B.S. communication, B.A. interior design, graduated magna cum-laude
CHRONOLOGICAL WORK EXPERIENCE
Wellness advocate, marketing and culinary consultant, interior designer (2002 - current)
Independent contractor d.b.a. encantadocreative,com , Bee Hill Designs, and Two Bites
 Designed and write blog for santadotfe.com, PairfortheCourse.com and
DentalVacationsforLess.com
 Marketing program development and execution
 Marketing collateral
 Brand strategy and management
 Web design, build, copywriting
 Cooking demonstration, special events, and tradeshow management
 Menu, recipe, cookbook design and development
 Catering, wine dinners and tastings
Retail management, key manager, marketing and events coordinator (2011 – 2013)
Sprouts Farmers Market (formerly Sunflower Farmers Market), Santa Fe, New Mexico
 Oversight, leadership, and support for all daily operations of this retail, natural food
establishment
 Manage a staff of bookkeepers, scanning coordinators, cashiers, and courtesy clerks
 Marketing and events coordinator to manage all aspects of corporate giving, community
outreach, in-store and external event planning
Freelance interior designer (2002 - current)
Independent contractor d.b.a. Bee Hill Interiors
 Staging for rental or sale
 Space planning and layout, color consulting, room makeovers, furniture and art
procurement and placement, window treatments, upholstery and interior styling
 Design and build of closets and custom storage spaces
 Manage contractors for remodel and construction and lighting design
Sales, marketing, and new business development (2010 - 2011)
Santa Fe New Mexican, Santa Fe, New Mexico
Established more than a dozen new clients within the first three months
 Developed and executed marketing campaigns for newspaper and online advertising
 Design and layout of print ads for newspaper, magazine, and online
Marketing and advertising consultant, graphic artist (2007 - 2008)
Tinsley Hospitality Group, Santa Fe, New Mexico
 Marketing and advertising support K-BOB’S USA, a chain of twenty southwest restaurant
 Worked with franchise owners and management company to ensure compliance with
trademarks, taglines, marketing messages, and advertising guidelines
 Assisted with development of marketing strategy for Billy Bob Thornton’s Hideaway, a
wine cellar concept that opened in Socorro, New Mexico
Marketing consultant & advertising sales (2006 - 2007)
Joan Lucci | 505.920.2385| joanlucci@gmail.com
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KBAC/KSFQ ClearChannel Radio, Santa Fe, New Mexico
 Prospected, proposed, and executed short- and long-term marketing campaigns including:
an annual campaign for Big Brothers, Big Sisters; Tara's Organic Ice Cream grand opening
 Provided copywriting and voiceover talent
 Sales support in the areas of lead creation, proposal writing and presentation, sales
budgeting and forecasting, report writing
Marketing consultant & advertising sales (2006 - 2007)
KBAC/KSFQ ClearChannel Radio, Santa Fe, New Mexico
 Prospected, proposed, and executed short- and long-term marketing campaigns including:
an annual campaign for Big Brothers, Big Sisters; Tara's Organic Ice Cream grand opening
 Provided copywriting and voiceover talent
 Sales support in the areas of lead creation, proposal writing and presentation, sales
budgeting and forecasting, report writing
Server, prep-cook, marketing consultant, retail sales (2005 - 2006)
Four & Twenty Blackbirds, Santa Fe, New Mexico, La Risa Café, Ribera, New Mexico
 Prep-cook for restaurant, catering services for grocers and other restaurants, food server,
and service staff trainer Interior designer for key clients and prospects
 Developed and produced ads for radio and print, signage, event planning
Permanent substitute teacher (2003 - 2004)
Leominster and Lunenburg Public Schools, Leominster, Lunenburg, Massachusetts
 Teacher for grades K-9; capable and confident in teaching all subjects, special needs, and
ESL/language immersion
Public relations director and exhibit designer (2002 - 2004)
Leominster Historical Society (est. 1906), Leominster, Massachusetts
 Spearheaded membership drive targeted to a new demographic: families and youth
 Developed programs, events, and other fundraising opportunities
 Ambassador and community outreach: corporations, schools, clubs and civic organizations,
radio and television programming, schools, libraries
 Produced and published “Leominster in History,” a monthly newspaper column
 Designed and installed the first major exhibit, “The Civil War Exhibit”
 Narrated a successful fundraiser “Vintage Fashion Show and Jewelry Auction”
 Exhibit redesign requiring content rewrite as a result of new found historical data
 Produced as a work-study the short documentary film: “The Civil War, Leominster,”
featuring living descendants of Leominster soldiers such as the Hazard family of Leominster
and Shirley, Massachusetts
Chairman of the board, public relations director, and founding member (2000-2002)
Friends of Sholan Farms (FOSF), Leominster, Massachusetts
Joan Lucci | 505.920.2385| joanlucci@gmail.com
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Assisted in all aspects of establishing the organization: writing the charter of June 2001,
building grassroots volunteer groups, and concept-to-execution development of programs
to raise funds and grow membership
Designed logo and assisted with design and content of membership brochure and web site
Conceptualized and organized two of the organization’s most successful fundraising
programs and events: Membership to Friends of Sholan Farms and annual events including
the “Apple Blossom Festival” (began May 2001) and “Scarecrows in the Orchard”
(introduced October 2001)
EDUCATION, SKILLS, & AWARDS
 B.S. communications, B.A. interior design, Atlantic Union College, Magna Cum Laude
 Completed Grant Writing Course
 Licensed health and life insurance agent
 Portuguese Language Institute, Cambridge, Massachusetts
 Actors Guild, Cambridge, Voiceover & Impromptu Acting for Theatre and Film
 Decordova Museum School, pottery and watercolor
 Gracia Dayton Studio, Monotype and watercolor
 Graduate of Dale Carnegie Public Speaking and recipient of their Sales Professional
Excellence award
 Office tools and applications including Word, Excel, Publisher, PowerPoint
 Graphic design applications including Photoshop, PhotoDraw, CorelPaint, Paintshop Pro
 Web design using HTML, site creation tools, and content management systems
 Publishing and layout applications including PageMaker, MS Publisher, In-Design,
Illustrator, FrontPage
 Scriptwriting applications including Final Draft
 Video editing and production tools including Final Cut, Pinnacle Studio Plus, Ulead
VideoMaker, Movie Maker
Joan Lucci | 505.920.2385| joanlucci@gmail.com
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