The History of Behaviorism designed by: Dylan Osborne In 1897 Pavlov published the results of an experiment on conditioning after originally studying digestion in dogs. In 1913 Watson launches the behavioral school of psychology (classical conditioning), publishing an article, "Psychology as the behaviorist Views It". In 1920 Watson and Rayner conditioned an orphan called Albert B (aka Little Albert) to fear a white rat. In 1905 Thorndike formalized the "Law of Effect". In 1936 Skinner wrote "The behavior of Organisms" and introduced the concepts of operant conditioning and shaping. In1942 Clark Hull’s Principles of behavior was published. In 1948 B.F. Skinner published Walden Two in which he described a utopian society founded upon behaviorist principles. In 1963 Bandura publishes a book called the "Social learning theory and personality development" which combines both cognitive and behavioral frameworks. Journal of the Experimental Analysis of Behavior (begun in 1958) In 1971 B.F. Skinner published his book Beyond Freedom and Dignity, where he argues that free will is an illusion. In 1897 Pavlov published the results of an experiment on conditioning after originally studying digestion in dogs. Figure 1 (shivaraichandani.blogspot.com) Fiqure 2 Ivan Pavlov (freeinfosociety.com) In 1913, Watson launches the behavioral school of psychology (classical conditioning), publishing an article, "Psychology as the behaviorist Views It". "Give me a dozen healthy infants, well-formed, and my own specified world to bring them up in and I'll guarantee to take any one at random and train him to become any type of specialist I might select-doctor, lawyer, artist, merchant-chief, and, yes, even beggar man and thief, regardless of his talents, penchants, tendencies, abilities, vocations, and race of his ancestors. I am going beyond my facts and I admit it, but so have the advocates of the contrary and they have been doing it for many thousands of years." –John B. Watson, Behaviorism, 1913 On right, figure 3 Watson (biography.com) In 1920, Watson and Rayner conditioned an orphan called Albert B (aka Little Albert) to fear a white rat. Figure 1, Left side, Retrieved from highestfive.com Figure 2, Right side, Retrieved from blog.lib.umn.edu Little Albert's story is one example of an experiment with a poor method of research. The story found at http://psychology.about.com/od/classicpsychologystudies/a/littlealbert-experiment.htm says, "The participant in the experiment was a child that Watson and Raynor called "Albert B.", but is known popularly today as Little Albert. Around the age of nine months, Watson and Raynor exposed the child to a series of stimuli including a white rat, a rabbit, a monkey, a mask and burning newspapers and observed the boy's reactions. The boy initially showed no fear of any of the objects he was shown. The next time Albert was exposed to the rat, Watson made a loud noise by hitting a metal pipe with a hammer. Naturally, the child began to cry after hearing the loud noise. After repeatedly pairing the white rat with the loud noise, Albert began to cry simply after seeing the rat. " In 1905, Thorndike formalized the "Law of Effect" The Law of Effect states that one response to a situation that is followed by satisfaction is strengthened and two responses that are followed by discomfort are weakened (Child, 2007) Thorndike's Law of Exercise continued this line of thought; a) Stimulus-response connections that are repeated are strengthened, and b) Stimulus -response connections that are not used are weakened (Child, 2007) Figure 1, Top Left, Retrieved from animalbehaviour.net Figure 2, Left, Retrieved from child-development-guide.com Figure 3, Right, Retrieved from pubpages.unh.edu In 1936 Skinner wrote, "The behavior of Organisms" and introduced the concepts of operant conditioning and shaping. “Physics does not change the nature of the world it studies, and no science of behavior can change the essential nature of man, even though both sciences yield technologies with a vast power to manipulate their subject matters.” Figure 1, Above, Retrieved from simplypsychology.org Figure 2, Left, Retrieved from scientificamerican.com -B. F. Skinner In1942, Clark Hull’s Principles of behavior was published. Figure 1, Left, Retrieved from emeraldinsight.com Figure 2, Bottom, Retrieved from intropsych.com Figure 3, Right, Retrieved from osepideasthatwork.org Motivation is the state of moving or forcing. Motivation can be a term used to describe and explain either the arousing or alerting of the organism and the consequent directing of that organism's behavior. In 1948, B.F. Skinner published Walden Two in which he described a utopian society founded upon behaviorist principles. The population of Walden Two is about one thousand people, all of whom seem to be healthy and happy. They live in communal dwellings, eat in common dining spaces, raise their children in a communal nursery, and grow and build much of what they need. The standard workday lasts only four hours, or less; no one is paid wages-but nothing at Walden Two costs money (SparkNotes Editors, n.d.). How does Walden Two achieve this utopia? Through a science of behavior. Everything that is done at Walden Two is based on principles of behaviorism, the idea that human behavior can be controlled by manipulating contingencies of reward and, to a lesser extent, punishment (SparkNotes Editors, n.d.). Figure 1, Above, Retrieved from scientificamerican.com In 1963, Bandura publishes a book called the "Social learning theory and personality development" which combines both cognitive and behavioral frameworks. Journal of the Experimental Analysis of Behavior (begun in 1958) In 1971, B.F. Skinner published his book Beyond Freedom and Dignity, where he argues that free will is an illusion. Reference Page André Wierdsma, Herman van Hemsbergen, (2009) "Partnership for organizational transformation: collectively co-creating a new VVAA 2.0 culture", Strategic Direction, Vol. 25 Iss: 11, pp.21 – 36, Retrieved July 24, 2012 from http://www.emeraldinsight.com/index.htm B. F. Skinner. (n.d.). Quotes.net. Retrieved July 20, 2012, from Quotes.net Web site: http://www.quotes.net/quote/8513 Cherry, Kendra. (2012). The Little Albert Experiment. A Closer Look at the Famous Case of Little Albert. Retrieved July 1, 2012 from http://psychology.about.com/od/classicpsychologystudies/a/little-albert-experiment.htm Child Development. (2007). Theory of Connectionism. Edward Thorndike. Retrieved July 3, 2012 from http://www.child-development- guide.com/edward-thorndike.html Crone, D.A., & Horner, R.H. (2003). Ideas That Work. Retrieved July 26, 2012 from http://www.osepideasthatwork.org/toolkit/behvr_pos_c.asp Dewey, Russell, A. Psychology: An Introduction to Hull’s Theory. Retrieved July 24, 2012 from http://www.intropsych.com/ch09_motivation/hulls_theory.html Free Information Society: Articles/Biographies/Other/Pavlov, Ivan (2008). Articles Web. Retrieved July 1, 2012, from http://www.freeinfosociety.com/article.php?id=401 Highest Five: Five Unethical Psychology Experiments. “Little Albert.” (2009). Retrieved July 1 from: http://www.highestfive.com/mind/5-unethical-psych-experiments/ Horgan, John. Scientific America: “Why B.F. Skinner, Like Freud, Still Isn’t Dead.” (June 1, 2012). Retrieved July 24, 2012 from http://blogs.scientificamerican.com/cross-check/2012/06/01/why-b-f-skinner-like-freud-still-isnt-dead/ Learning Theory: Operant conditioning. (2011). Retrieved July 3, 2012 from http://animalbehaviour.net/OperantConditioning.htm McLeod, S. A. (2007). B.F. Skinner | Operant Conditioning. Retrieved July 20, 2012 from http://www.simplypsychology.org/operant-conditioning.html Psychology 1001. Baby 'Little Albert' Experiment - How Unethical! (2012, January 25). Retrieved July 1, 2012 from http://blog.lib.umn.edu/nich0185/myblog2/2012/01/baby-little-albert-experiment---how-unethical.html Shiva Raichandani: Pavlov’s Dog. Classical Conditioning: (2011). Retrieved July 1, 2012 from http://shivaraichandani.blogspot.com/2011/09/pavlovs-dog.html SparkNotes Editors. (n.d.). SparkNote on Walden Two. Retrieved July 10, 2012, from http://www.sparknotes.com/lit/walden2/ Trial and Error. Edward Thorndike. Law and Effect. (2005). Retrieved July 3, 2012 from http://pubpages.unh.edu/~jel/512/trial_error_basic05.html Watson, J. B. (1913). Psychology as the behaviorist views it. Psychological Review, 20, pp. 158-177.