September 1, 2015
“THE ART OF PINK” TRANSFORMS THE PENINSULA BEVERLY HILLS THIS
OCTOBER WITH PINK-THEMED ART, DINING AND SPECIAL EVENTS TO SUPPORT
THE GLOBAL BREAST CANCER AWARENESS CAMPAIGN
Guests will enjoy pink-inspired artwork by Alexandre Renoir, floral decorations, plus a
charitable pink art auction, and extra pink-tinted treats and surprises
The Peninsula Beverly Hills is again thinking pink for a purpose this October, Breast Cancer
Awareness Month. Marking its fifth anniversary in 2015, the annual Peninsula in Pink campaign to
raise awareness and funds for breast cancer charities is undergoing a creative makeover to become
“The Art of Pink.” All of the Peninsula hotels worldwide will present a month of pink-infused art,
dining and spa experiences for guests to enjoy. In keeping with the global commitment to support
innovative public art, The Peninsula Beverly Hills will exhibit pink-inspired artwork by acclaimed
artist Alexandre Renoir, great-grandson of French Impressionist artist Pierre-Auguste Renoir. The
specially commissioned piece will be auctioned in October, with the proceeds donated to The
Peninsula Beverly Hills’ breast cancer charity partner American Cancer Society.
The Art of Pink builds on the partnerships The Peninsula Beverly Hills has created with leading art
museums, galleries and private collectors to provide guests with privileged access to
groundbreaking art by established masters and emerging artists. Following the success of the
property’s Academy program featuring a private gallery tour and art lesson with Alexandre Renoir,
the famed artist will create a piece exclusive for The Art of Pink. Renoir’s pieces reflect the beauty
and charm of the Impressionist period for which his great-grandfather is so well known. His works
currently reside in private collections in various cities across the world.
Pink is the preferred color at The Peninsula Hotels each October, and to support The Art of Pink
initiative, the façade, main entrances and guardian door lions of The Peninsula Beverly Hills will be
artfully illuminated in pink each evening from October 1 through 31, 2015. The hotel’s flower
arrangements will adopt a rose hue, and guests can enjoy pink-infused gourmet dining and spa
experiences, with part of the proceeds donated to American Cancer Society.
Another highlight of The Art of Pink month will be a “Pink Tie” Gala Fundraising Event hosted on
October 14, 2015 in the property’s signature Pink Suite. This colorful evening of cocktails and
canapés will feature a charitable silent auction of The Art of Pink masterpiece by Alexandre Renoir.
This year marks the fifth anniversary of the Peninsula in Pink campaign, which has raised over
USD500,000 for breast cancer charities worldwide. The Peninsula Beverly Hills staff will show
their support throughout the month by wearing a specially commissioned pink ribbon pin.
About Peninsula in Pink
Breast cancer is the most prevalent cancer among women and the second-most common cancer in
the world today, accounting for one in 10 of all new cancers diagnosed worldwide, and nearly one in
four female cancer cases. With these statistics in mind, The Peninsula Hotels decided to harness its
resources and create the Peninsula in Pink charitable initiative.
Launched in Hong Kong in 2010, Peninsula in Pink is an annual event at all the Peninsula hotels in
Asia, North America and Europe. Each hotel shows its support for Breast Cancer Awareness Month
in October by creating pink-inspired afternoon teas, cocktails, dining and spa promotions and
special events, with part of the proceeds donated to a local breast cancer organization.
In 2015, Peninsula in Pink undergoes an artistic makeover, and is retitled The Art of Pink. Each
hotel will exhibit pink-themed artworks in partnership with acclaimed artists and galleries. An
exclusive pink ribbon pin designed for Breast Cancer Awareness Month will also be worn by all
hotel staff, and is available for sale in each hotel.
###
About The Peninsula Beverly Hills
The only AAA Five Diamond and Forbes Five Star-rated hotel in Southern California for 23 consecutive
years, The Peninsula Beverly Hills offers 195 guest rooms, including 38 suites and 17 private villas, nestled
among lush tropical gardens in the heart of Beverly Hills. Home to the sumptuous Belvedere, the only AAA
Five Diamond-rated restaurant in Los Angeles for 21 consecutive years, The Peninsula Beverly Hills also
features The Living Room, where The Peninsula Afternoon Tea is served daily, The Peninsula Spa and The
Roof Garden, a refined resort oasis featuring a swimming pool, private cabanas, and outdoor cocktails and
dining. The Peninsula Beverly Hills is located at the intersection of Wilshire and South Santa Monica
Boulevards, within easy walking distance of Century City and Beverly Hills’ legendary Rodeo Drive. For
more information, please visit peninsula.com/beverlyhills.
About The Hongkong and Shanghai Hotels, Limited (HSH)
Incorporated in 1866 and listed on the Hong Kong Stock Exchange (00045), The Hongkong and Shanghai
Hotels, Limited is the holding company of a Group which is engaged in the ownership, development, and
management of prestigious hotels and commercial and residential properties in key locations in Asia, the
United States and Europe, as well as the provision of tourism and leisure, club management and other
services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The
Peninsula Beijing, The Peninsula Tokyo, The Peninsula Bangkok, The Peninsula Manila, The Peninsula New
York, The Peninsula Chicago, The Peninsula Beverly Hills, and The Peninsula Paris. Projects under
development include The Peninsula London and The Peninsula Yangon. The property portfolio of the Group
includes The Repulse Bay Complex, The Peak Tower, The Peninsula Office Tower and St. John’s Building
in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; 1-5 Grosvenor Place in London, UK, and 21
avenue Kléber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in
Hong Kong; Thai Country Club in Bangkok, Thailand; Quail Lodge & Golf Club in Carmel, California;
Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.
For further information, please contact:
Ms. Jessica Wong
Public Relations Manager
The Peninsula Beverly Hills
Telephone:
+1 (310) 229 2587
Fax:
+1 (310) 788 2319
Email:
jessicawong@peninsula.com
Website:
peninsula.com/beverlyhills
Digital Photo Library: news.peninsula.com
Facebook: Facebook.com/ThePeninsulaBeverlyHills
Twitter & Instagram: @ThePeninsulaBH
Ms. Jennifer Evans Gardner
Murphy O’Brien, Inc.
Telephone:
+1 (310) 586 7181
E-mail :
jevansgardner@murphyobrien.com
Website :
murphyobrien.com