Name: _________________________
Period: _____
American Cultures 6.0, Mr. Gutsche
CHAPTER 23.2: THE NEW MASS CULTURE (p. 682-688)

Objectives:
o Explain how Hollywood movies and other vehicles of mass culture created a new national
community.
o Describe how the new media of communication reshaped American culture in the 1920s.
Movie-Made America:
19) How did movies and the studio system change the movie industry?
20) What did Hollywood emphasize and how did it expand themes in the 1920s?
21) What did Will Hays say about movies and the consumer culture? Describe the effect movies had
upon American popular culture.
Radio Broadcasting:
22) How did radio broadcasting start and how did it expand?
23) Who paid for radio programs at first and how did it change?
24) What shows did the radio-created national community listen to?
New Forms of Journalism:
25) Identify and describe the new forms of journalism developed in this period?
26) What was the significance of chains such as Hearst, Gannett, and Scripps-Howard?
Advertising Modernity:
27) What new techniques affected advertising?
Name: _________________________
Period: _____
American Cultures 6.0, Mr. Gutsche
28) What was the key shift in advertising and what are some product examples?
The Phonograph and the Recording Industry:
29) How did records transform American popular culture?
30) What regional markets were developed?
Sport and Celebrity:
31) Who was George Herman Ruth and how did he affect the game of baseball?
32) How did the Supreme Court affect baseball?
33) Summarize the significance of sport and celebrity in the 1920s?
A New Morality:
34) What were the components of the new morality?
35) What was the image of the flapper and what was she in reality?
36) In what way was the flapper a continuation from an earlier period and in what way was she new?
37) What sources were responsible for a more open treatment of sexuality in the 1920s?
38) What do sociological surveys from the time suggest?