M ARGARET W EIGEL
t: 617-669-3627 * tw: @BambiniMedia * e: mweigel@alum.mit.edu
LinkedIn: https://www.linkedin.com/in/margaretweigel * w: http://margaretweigel.com
D IGITAL E DUCATI ON D ESIG N & L EADERSHIP
Expertise & Knowledge
Team Leadership and Management
Product Management
Project Management
K–12 and Higher Ed Content Development
Design, Research, and Testing
Client Cultivation & Management
Proposal/RFP Development
Communications/Marketing
Reputation as a:
Star performer who makes a big positive impact
Creative thinker who brings ideas to life
Persuasive writer and presenter on ed tech, UX, pedagogy
Versatile team member with a deep understanding of both
educational technology and strategic requirements
From LinkedIn Recommendations: “the epitome of what a leader should be” / “[A] thirst for dissecting and clarifying
new information“ / “Her insights … help drive our business“ / “consistently offered amazing ideas, smart insights, and
informed concepts” / “a creative superhero & brainiac” / “absolute joy to work with!”
R ELEVANT P ROFESSIONAL E XPERIENCE
SIX RED MARBLES, Boston, MA (edu services company with ~200 employees) – June 2013 to October 2015
Director, Curriculum and Learning Experience Design
PRODUCT DEVELOPMENT
 Key products include: student-facing diagnostic survey to determine a path through adaptive learning
materials; competency-based blended learning graduate program for STEM teachers; online PD program for
preK educators; G6–8 digital math “techbook”; trio of Masters of Public Administration course modules.
 Oversaw user research (interviews, personas, use cases, user journeys, brainstorming, synthesis), surveys,
white papers, data collection and analysis, and user testing to ensure quality and fidelity to client specs.
 Synthesized scholarship and UX best practices for a novel approach to concept and prototypes phases.
BUSINESS DEVELOPMENT
 Interacted with potential clients as learning experience design subject matter expert.
 Aligned corporate principles to learning theory; was key factor in winning $10M client.
 Conducted benchmark research on competitor LX and UX company processes and clients.
 Trained staff on design thinking, qualitative research, and brainstorming methods.
 Initiated and cultivated successful relationships with several local public schools for product testing/review.
 Wrote over 10 blog posts; edited five posts for Tom Vander Ark's “Getting Smart” website.
CENGAGE LEARNING, Boston, MA (academic publisher with ~5,600 employees) – September 2010 to June 2013
Digital Engagement Strategist—MindTap digital platform, U.S. History and Political Science
PRODUCT DEVELOPMENT
 Contributed to design and development of the MindTap digital platform based on evolving needs of
history/poli-sci content with editors, content specialists, instructional designers, marketers, and SMEs.
 Researched platform needs via onsite and remote interviews with higher ed educators and students.
 Identified and integrated 200+ copyright-free media elements into online learning content and assessments.
 Proposed and produced an introductory video overview of chapter content; of the three prototypes that were
market tested, this approach received the best reviews.
M ARGARET W EIGEL
PROJECT ZERO, Harvard Graduate School of Education, Cambridge, MA – June 2007 to June 2010
Sr. Manager, Developing Minds and Digital Media Project with Dr. Howard Gardner, founder of multiple
intelligences and MacArthur Genius Grant recipient
PRODUCT DEVELOPMENT
 Conducted interviews and focus groups with 100+ educators, psychologists, camp counselors, and clergy for a
research project on students’ and teachers’ engagement with technology over time.
 Created online surveys and analyzed data from over 50 respondents.
 Implemented UX-based research and development practices to refresh PZ’s digital presence.
OUTREACH/BUSINESS DEVELOPMENT
 Wrote 12+ articles, presentations, and research papers; presented findings at national, invitation-only
conferences, including the MacArthur Foundation conference and the “Learning and the Brain” conference.
 Developed a three-year budget and schedule; hired and managed staff.
MIT PROJECT NEW MEDIA LITERACIES, Cambridge, MA (MacArthur-funded research project) – June 2005 to May 2007
Product Director with Dr. Henry Jenkins, thought leader on participatory culture
PRODUCT DEVELOPMENT
 Created video library on the history, processes, and ethics of creative/maker work.
 Promoted videos via YouTube and internal MIT channels; they have been watched by over 6,000 viewers
around the world and are used in high school and higher education classrooms.
OUTREACH/BUSINESS DEVELOPMENT
 Cowrote “Confronting the Challenges of Participatory Culture” with Dr. Henry Jenkins; the paper was
nominated for "Best Education Research Paper 2006" by Edublog.org and published by MIT Press in 2009.
 Wrote and managed the project’s $2M, 3-year budget.
 Initiated and managed a successful collaboration with the New Bedford Whaling Museum that later produced
teacher instructional materials based on Moby-Dick, and two educator conferences.
MIT, OXFAM AMERICA, JOHN HANCOCK FUNDS, Greater Boston, MA – 1994–2005
Graphic and Multimedia Designer (websites, presentation graphics, videos, children’s books, print collateral)
E DUCATION & A FFILIATIONS
MS, Comparative Media Studies, MIT (Massachusetts Institute of Technology), Cambridge, MA
MA, American Civilization, University of Massachusetts-Boston, Boston, MA
BA, Sociology, Brandeis University, Waltham, MA
Professional Associations
American Educational Research Association (AERA)
Boston Computer-Human Interaction (Boston CHI)
Boston Usability Professionals Association (UPA)
Boston UX User Group
Professional Service
Huffington Post, New York, NY. Featured Blogger, Higher Education, February 2011 – March 2013.
Common Sense Media, San Francisco, CA. Editorial Advisory Council Member, October 2011 – September 2013.
Medford Public Schools Technology Committee, Medford, MA. Founding Member, March 2010 – present.
Medford Vocational Technical High School, Medford, MA. Advisory Board Member, August 2015 – present.