PRESS RELEASE
GROHE head of design Paul Flowers to sit on German Design
Award jury
German Design Council names 30 design experts to judge upcoming
round of entries
Paul Flowers is used to his design creations being scrutinised by expert
judges. Ever since he took charge of the GROHE in-house design team in
2005, the sanitary manufacturer has garnered some 150 design awards. On
various occasions Grohe AG’s Senior Vice President Design has also made
his expertise available to the organisers of international awards who
appreciate having him on their panels of judges. For his latest assignment,
he will join the 30-strong jury of the German Design Award. 2014 will see the
third edition of the German Design Council’s premium prize which has firmly
established itself as a major award scheme following the success seen in
recent years.
Exciting contributions from all spheres of daily life
“I feel honoured to have been selected for the jury by such a renowned
design institution as the German Design Council,” says Paul Flowers. “This is
an exciting project, seeing that this competition encompasses a wide range
of designs from all areas of daily life. I particularly look forward to the entries
for the Newcomer award which will provide us with a good overview of the
design approach taken by a new generation of designers. This will certainly
be a highlight for me.”
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The jury for the German Design Award is comprised of design experts from
different disciplines who are drawn from business, science and the design
industry. Their backgrounds are as varied as the diversified categories of the
award, ranging from architecture and interior design to lifestyle and industrial
design, from transportation to workplace design. Each award discipline will
be judged by a group of jury members who will pick up to ten “winners” per
category. The “Gold Winner” for each discipline will subsequently be chosen
by the full jury.
Design invites interaction
Paul Flowers will join the group scrutinising the entries for the “Interactive
User Experience” category, which chimes very well with many aspects of the
user-driven design philosophy of the GROHE Design Studio. All GROHE
branded items - from mechanical and digital products to packaging and
websites - are designed with a clear focus on user needs. “We want our
designs to surprise and delight people and to invite interaction. Using our
products should always be fun. And this is also something which I will be
looking for in the entries.”
06.06.2013
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About GROHE
The GROHE Group comprises Grohe AG, Hemer, Joyou AG, Hamburg, (fully consolidated since 1 July
2011) and other subsidiaries in foreign markets.
Grohe AG is Europe’s largest and the world’s leading provider of sanitary fittings under one brand. As a
global brand for sanitary products and systems, GROHE relies on its brand values quality, technology,
design and responsibility in order to be able to offer “Pure Freude an Wasser”.
The GROHE Group employs some 9,000 people on average worldwide (including around 3,400 at
Joyou). There are about 2,300 employees working at GROHE in Germany. In 2012, the GROHE Group
generated consolidated sales of €1,405 million.
GROHE has six production plants, of which three are located outside Germany, namely in Portugal,
Thailand and Canada. The company currently generates 85 percent of its sales outside Germany.
GROHE
Feldmühleplatz 15  40545 Düsseldorf  Phone: +49.(0)211/9130-3000  www.grohe.com
Media contact: HERING SCHUPPENER
Unternehmensberatung für Kommunikation GmbH  Kreuzstr. 60  40210 Düsseldorf
Phone: +49.(0)211.430 79-66/-89  E-mail: grohe@heringschuppener.com
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