PRESS RELEASE
Efficient support to gain highest customer satisfaction:
GROHE BestMatch™ identifies perfect combinations of
faucet and washbasin
Unique online configurator for confident bathroom planning and
orientation through varied product ranges
Introducing an online service which really adds value - GROHE BestMatch™
is a new configurator which provides orientation for planners, bathroom sales
staff and installers when it comes to matching faucets and washbasins.
Putting together the best possible combinations of faucets and ceramic
elements is a challenge faced by bathroom professionals on a daily basis.
GROHE BestMatch™ is a valuable working tool, which allows to identify the
optimal counterparts from among a large variety of variables and to
immediately visualise the recommended combinations while advising
customers. This online configurator leaves nothing to be desired in terms of
functionality and design. No more water splashing when opening the faucet,
no more “wringing of hands” because the spout gets in the way and, last but
not least, no more unsightly combinations of faucets and basins which simply
are not meant to go together. Having consulted the configurator, users can
be sure of having picked the right products long before they are installed in
their bathroom.
Design evaluation and lab tests
It is a familiar problem for anyone who has ever advised a customer on
washbasin combinations - there is no simple formula for matching a faucet to
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the right basin. Meaningful manufacturer recommendations on this matter
tend to be missing. To offer sales staff, planners and architects efficient
support, GROHE has now developed its proprietary configurator.
The first step was to install the popular GROHE faucet lines on the current
washbasin lines of six major basin manufacturers. These combinations then
had to pass before the critical eyes of Paul Flowers, head of design at
GROHE, who judged them on their visual consistency and the harmony of
their shared lines. Only then, they were allowed to progress to the actual wet
testing stage. The test was designed to establish the amount of splashing
both when opening the faucet and during hand washing. The team also
measured the amount of space remaining between the spout and the basin.
More than 1,500 combinations have already been tested at the GROHE Lab
and more will follow.
Step by step towards the best result
GROHE BestMatch™ is a user-friendly tool which comes in handy when
advising customers and in planning projects. As a first step, the software
asks whether the user is looking to match a faucet to a basin or vice versa. It
then goes on to inquire details on the existing or shortlisted product, including
the style, design, installation type and the type of operation. Uncluttered
navigation and instructive graphics facilitate the process and individual filters
may be skipped if desired. The search results can be narrowed down by
specifying further details such as price range, brand, product line, design and
style until only the best variants remain. As a shortcut to the customer’s
dream combination, known article numbers can be entered directly in a
search box. Recommended combinations can be stored, downloaded or
printed so customers can take home printouts of their favourites. A short
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message service is available to update installers and planners on new
combinations tested at the lab.
A new working tool for bathroom professionals
Being available both as a website and as an app, GROHE BestMatch™ is
always at hand at the office, in the showroom and at customer sites. The
preset selection options provide quick step-by-step orientation in this wide
and varied field and results are presented in a way which assists
professionals efficiently in advising customers. Short loading times and the
uniqueness of this service make GROHE BestMatch™ a highly functional
marketing tool in day-to-day business. Tests of more product combinations
are already at the planning stage in the GROHE Lab and other product
segments such as infrared faucets may be added to expand the scope of the
configurator.
GROHE BestMatch™ - the most efficient way to put together functional and
aesthetic combinations.
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The benefits of GROHE BestMatch™ at a glance
Functions:
- Only washbasin/faucet combinations which have been tested visually and
functionally are shown
- Guidance through complex product ranges
- User-friendly online search for suitable matches
- On-screen display of recommended combinations means efficient sales
support
- Configurator available as a website and as an app
Results:
- No splashing when faucet is opened
- Risk-free hand washing without water splashes
- Convenient use of the washbasin combination thanks to sufficient space
between faucet and basin
- Attractively coordinated bathroom design thanks to professionally approved
combination
Go to www.grohe.com/bestmatch for more information.
12.03.2014
GROHE
Feldmühleplatz 15  40545 Düsseldorf  Phone: +49.(0)211/9130-3000  www.grohe.com
Media contact: HERING SCHUPPENER
Unternehmensberatung für Kommunikation GmbH  Kreuzstr. 60  40210 Düsseldorf
Phone: +49.(0)211.430 79-66/-89  E-mail: grohe@heringschuppener.com
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