CONTACT:
Gina McNamee (ginam@louhammond.com)
Sarah Fletcher (sarahf@louhammond.com)
LOU HAMMOND & ASSOCIATES
212-891-0221/0220
GROHE LEADS INNOVATIONS IN STYLE AND FUNCTION:
NEW KITCHEN AND BATH PRODUCTS LAUNCHING THIS FALL
~ Industry leader in kitchen and bath fittings announces product launches for fall 2015 ~
NEW YORK, August 13, 2015 – GROHE, the world’s leading single-brand manufacturer and supplier of
kitchen and bath fittings, continues to spearhead innovation in the industry
with an exciting new lineup for the fall 2015 season. “We are continuously
working to develop innovative designs that meet the ever-changing needs of
today’s customers,” said Cheryl Dixon, Head of Brand and Trade Marketing
for GROHE America. “The assortment of GROHE products launching this fall
has been designed to not only meet but exceed consumer expectations from
style choices to water conservation efforts to total customization,” she
continued.
GROHE products undergo the industry’s most rigorous testing processes and
feature signature GROHE technologies, distinguishing them from the
competition:

GROHE SilkMove® ceramic cartridges provide a lifetime of smooth
and effortless handling

GROHE StarLight® provides a flawless, long-lasting surface
designed to be extremely resistant to dirt and scratches, making
maintenance effortless and ensuring good-as-new looks for many
years

EcoJoy™ technology can help to reduce water consumption by up
to 50 percent while maximizing the shower experience
Showcased above, the
new Eurocube Semi Pro
kitchen faucet from
GROHE in the GROHE
Starlight® Chrome finish.
Below, Dixon provides a snapshot of upcoming GROHE product launches:
Kitchen
Eurocube® Semi Pro
“Eurocube Semi Pro is the result of the ongoing demand of home chefs and amateur cooks who desire
professional-grade faucets in their kitchens without sacrificing sophisticated design elements,” noted
Dixon. This new product combines the functionality of the popular GROHE K7 Semi Professional faucet
with the company’s geometric Eurocube design. The high-style design was inspired by the modern
cubism trend, and every element of the faucet is cubical, down to down to details such as the lever
cutout and cubical spray face.
GROHE is the only manufacturer to offer a cube-inspired semi pro faucet complete with dual spray
settings, rocker-diverter, a 360-degree swivel arm and a forward-rotating lever for anti-backsplash.
-more-
GROHE LEADS INNOVATIONS IN STYLE AND FUNCTION /2
Essence NEW
Since the release of the original Essence faucet in 2006, minimalist
design trends have become more prevalent while modern technology
has paved the way for new innovations, leading the GROHE design
team to craft Essence NEW. “The new 28mm cartridge inside Essence
NEW allowed us to build a smaller body for a more delicate look,”
explained Dixon.
Additional new features include extended comfort height, a solid metal
spray, pull-out dual spray with toggle function and an integrated
temperature limiter that can be individually set to the desired maximum
water temperature, reducing the risk of scalding.
Concetto
The GROHE Concetto faucet has been redesigned for 2015, offering
individuals even more options to choose from in this stylish, bestselling line at a great price point. The new faucet brings together
simple geometric forms for a vibrant, clean and contemporary
design. The most notable new feature is the dual spray pull-out with
toggle function, which provides more flexibility and comfort while
cooking. A solid metal spray is another new distinguishing feature.
Featured above, the new
Essence NEW kitchen faucet
from GROHE in the GROHE
Starlight® Chrome finish.
The product’s adjustable flow rate limiter ensures the potential for
maximum environmental efficiency.
Bath
Essence
GROHE’s line of Essence faucets for bath has been newly
Highlighted above, the new
refreshed to perfectly match with a user’s preferences, with two
Concetto kitchen faucet with pullsmaller versions as well as a medium, large and extra-large option.
out spray from GROHE in the
“The customized bathroom experience is important to today’s
GROHE Starlight® Chrome
consumer, and with five different sizes in our new Essence bath
finish.
collection, we have plenty of options to choose from,” Dixon said.
The faucets have a new, clean, minimalist shape that includes a new 35mm cartridge with a temperature
limiter ring, reducing the risk of scalding.
“The Essence collection features many leading GROHE innovations,” Dixon continued. These include
GROHE SilkMove, GROHE AquaGuide® for an optimal angle of water deliverance, GROHE EcoJoy and
GROHE QuickFix technology, which reduces installation time by 40 percent.
-more-
GROHE LEADS INNOVATIONS IN STYLE AND FUNCTION/3
In addition to the upcoming line of faucets, a new
free-standing Essence tub filler is available,
complete with a hand shower. “As the trend
towards luxurious shower-only bathrooms grows,
those that do choose to install bathtubs are
looking at free-standing tubs for relaxation and
added style,” Dixon notes. “Individuals want to
bring the spa experience into their own home, and
this product is a great way to do that at an
attractive price point while exuding style at the
same time,” she concludes.
Shown above, the new
Essence bathroom faucet
from GROHE in the GROHE
Starlight® Chrome finish.
New Tempesta®
Showcased above, the new
Essence free standing tub
filler with hand shower from
GROHE in the GROHE
Starlight® Chrome finish.
“Developing eco-friendly products is an important
goal we take into consideration during every step
of the design process for each and every product,” Dixon
noted. Launching this fall, the New Tempesta hand
showers and showerheads will have a gpm of 1.5,
making the line even more efficient than its WaterSense
label boasts. The affordable price point makes this ecofriendly collection an even more attractive addition to any
bathroom.
With a crisp, cylindrical design, select shower items from
this collection will have two spray settings for optimum
customization.
Aquatunes
GROHE’s dedication to enhancing the shower experience through quality and
innovation continues to evolve with the release of its first-ever shower speaker in
the United States, Aquatunes.
GROHE set out to create the best-sounding
shower speaker on the market and partnered with
Philips, a longtime leader in the audio field. “The
sound quality is really fantastic,” Dixon
concluded.
Highlighted above, GROHE’s
new Aquatunes Bluetooth
shower speaker.
Introduced just in time for gift-giving season,
Aquatunes uses Bluetooth wireless technology to
deliver users their preferred music, making their
shower experience all the more enjoyable.
Available on a rail set, the product comes
Shown above, New Tempesta
in a crisp white color, adapting to any
100 Shower Set from GROHE
décor scheme.
in the GROHE Starlight®
Chrome finish.
-more-
GROHE LEADS INNOVATIONS IN STYLE AND FUNCTION/4
About GROHE
GROHE faucet and shower products are distributed in more than 180 countries and represent nearly 80
years of excellence in European design, innovation, engineering and quality.
GROHE America’s headquarters are in the heart of the Flatiron district and houses the GROHE Live!
Center, an interactive showroom created for inspiration and collaboration.
The GROHE Group is the world’s leading provider of sanitary fittings, comprising Grohe AG, Hemer,
Hamburg and other subsidiaries in foreign markets. With its global GROHE brand, the GROHE Group
relies on its brand values quality, technology, design and responsibility to deliver “Pure Freude an
Wasser”.
The GROHE Group was purchased by the LIXIL Group and the Development Bank of Japan in January
2014. The LIXIL Group is the global leader in the building materials and housing equipment industry.
For more information and to find local showrooms, please visit www.grohe.com/us or call 1-800-44GROHE (47643).
###