The world of MYOMY
How might the world of fashion look like if we were only to use responsible raw materials and produce
them in a fairtrade way? This question marked the start of our journey towards a better world in 2007.
Our first collection of bags and accessories under our – then - Goodforall label was an immediate hit. It
motivated us to build further on creating iconic designs handcrafted from responsible leather by proud
workers in India.
Since then we have evolved into MYOMY. A Dutch fashion house that designs, produces and trades
with a conscious spirit. The MYOMY 2014 Collection embodies everything we stand for. Our products
connect the world of fashion & design with the world around us. A world that we can make better,
together. Let’s do good!
Marja Baas – Founder
MYOMY facts
MYOMY started in 2007 as Goodforall.
On November 11th 2013 Goodforall changed her name to MYOMY.
MYOMY is pronounced as {my-o-my}.
MYOMY is located in Naarden-Vesting, The Netherlands.
Each product is designed by a well-known Dutch Designer, which makes each item an
acknowledged Dutch Design item.
All products are Fairtrade produced in India.
With each bag sold, MYOMY creates the opportunity to a better life for people in need.
Each job created means food, education and healthcare for a whole family.
The leather is produced according to a unique sustainable tannery process, which minimizes the
release of chemicals and heavy metals.
Labels: MYOMY PAPER BAG, MYOMY SADDLE BAG, MYOMY OWN CLASSIC.
We have agencies in The Netherlands and Germany.
Over 100 stores worldwide.
Our products are available in over seven countries (The Netherlands, Belgium, Germany, Australia,
America, Denmark, Norway and Portugal).
MYOMY in short
MYOMY, the good bag
since 2007
Founded in 2007, MYOMY,
pronounced as “my-o-my”, is one of the most conscious fashion brands in
Europe. Known for its expertise in ecological tanning of fairly obtained leather and
superior
craftsmanship. The MYOMY brand gives a rare timeless feel to its Dutch designed iconic bags.
MYOMY do goods
By choosing a MYOMY {my-o-my} bag you are not only the proud owner of
an iconic Dutch
Design item, you are also supporting the caring way in which this bag was produced. Since 2007
MYOMY has actively been engaged in producing leather fashion bags from
fairly obtained leather.
MYOMY seeks out to protect the quality of drinking water by actively limiting harmful chemicals in
the tanning process of its leather. Leather that we procure comes from animals that
had a good
life with farming families. We trade fairly with local craftsman, to ensure that they build up better
healthcare and education for their families. Therefore each MYOMY bag is a unique piece which
makes us all proud. And a step towards a world in which we all are doing good.
www.MYOMYdogoods.com
MYOMY work procedure
MYOMY Dutch design
The MYOMY collections are designed in cooperation with carefully selected Dutch Design talents. The
designs are created in such a manner that they connect with the craftsmanship of our fairtrade producers
in India, where every item is hand made by loyal craftsmen. This results in items of pure craftsmanship,
made with care.
MYOMY responsible leather
The leather that we use for our bags comes from animals which have worked for local farmers. The
animals were part of the family and lived a good life. The leather undergoes a
tanning process
unique and innovative
which minimizes the use of harmful chemicals. This process protects the
human, animal and the environment as much as possible.
MYOMY fairtrade production
MYOMY, the good bag
since 2007
safety of
The designs of MYOMY are produced by hand in fairtrade certified companies. The more
items we sell, the more
opportunities
we are able to create there where it is needed most. Every
opportunity means food, education and healthcare for a whole family.
MYOMY collection
MYOMY PAPER BAG was designed by Ramón Middelkoop, who was inspired by the shabby and dirty
paper bag of a homeless person. The shape of the paper bag was still of great beauty and therefore
reason enough to design a long lasting piece of responsible raw leather.
MYOMY SADDLE BAG
This cool bag for women is based on a classic design: the hunter bag or saddle bag. It has been redesigned by accessory designer Nikki Giling. She has added unexpected details, inspired by the
craftsmanship of the workshops in India, which give the bag its timeless elegance with an urban
touch.
MYOMY OWN CLASSIC
Everyone has this very special and dear accessory that has fallen apart from over-use. Your own
classic? Designer Sanny Bijvoet selects these classics carefully; re-designs them and has them
produced in a fair and eco-friendly way.
MYOMY contact
Adress
MYOMY
Kloosterstraat 1a
1411 RS Naarden-Vesting
The Netherlands
T +31 35 695 66 10
E info@myomy.nl
W www.MYOMYdogoods.com
www.Facebook.com/MYOMYdogoods
Images
Our logo’s and photo’s can be found and used via our Flickr account:
http://www.flickr.com/photos/fairtradedesign
MYOMY, the good bag
since 2007
MYOMY, the good bag
since 2007