ASSOCIATE ADMINISTRATOR, COMMUNICATIONS
JOB CODE:
WORKING TITLE:
APPROVED BY:
CREATED DATE:
REVISED DATE:
EXEMPTION STATUS:
OCTOBER 2012
EXEMPT
POSITION SUMMARY
The Associate Administrator of Communications contributes to the overall development and continuation of the Mission and Vision by
providing leadership in the area of CHPG communications. This individual will oversee all communications for employees, physicians,
midlevel providers and executive leadership to ensure consistency in the CHPG message. This individual will ensure valuable information
critical to the success of our business is being shared and executed through the appropriate communications channels. The individual also
participates in the execution of strategic initiatives across all clinic sites at the direction of CHPG leadership. The Associate Administrator of
Communications will represent CHPG within the organization as well as in the community and must serve as a role model for the promotion
of positive, ethical and moral principles consistent with the Mission, Vision and Values of Centura Health.
EDUCATION REQUIREMENTS
A minimum of a Bachelors Degree in business or communication field is required, Master Degree preferred (any equivalent combination of
education and/or experience will be considered).
WORK EXPERIENCE REQUIREMENTS

A minimum of 5 years experience in the areas of business operations and/or communications and marketing is required. (any
equivalent combination of education and/or experience will be considered).

Physician practice management experience preferred.

Strong knowledge/application of systems framework, excellent strategic thinking skills, demonstrated resource, management, and
stewardship skills, strong team orientation, good understanding of total quality management concepts, strong customer focus,
demonstrated ability to lead/implement change activities, demonstrated skills in influencing through relationships, excellent analytical
thinking skills and excellent oral and written communication skills.
LICENSE/CERTIFICATIONS
POSITION DUTIES (ESSENTIAL FUNCTIONS, INCLUDE % OF TIME)
1.
Devise fiscal year communications strategies for physicians and employees that support the strategic priorities of Centura Health
and CHPG. Develop and coordinate long and short-term strategic communications plans and programs to support corporate
strategy, change management, drive internal initiatives, build internal culture and demonstrate organizational results.
2.
Accountable for developing and implementing all communications tools to be used by executive leadership, physicians,
employees, and for the community. These tools may include but are not limited to the CHPG Newsletter, CHPG All Provider
Meetings, CHPG internal web site, executive leadership site visits, town hall meetings, and executive memoranda. It is key for
this individual to think outside the box and innovate new ways to communicate with employees and physicians in non-traditional
ways.
3.
Partners with CHPG Executive Leadership to devise communication strategies around key clinic initiatives.
4.
Purposefully rounds based on an established schedule at clinic sites with CHPG physicians and employees to ensure CHPG-wide
messages are being received accurately and to identify opportunities for improved communication and follow-up.
5.
Responsible for enhancing CHPG’s market presence by identifying channels for key leaders’ and physicians’ participation. These
channels may include CHPG participation and/or sponsorship in community events, speaking engagements, and media stories.
6.
In concert with the President/CEO, Chief Operating Officer, Chief Medical Officer and Administrative executives, aids in the
development of the CHPG Operational Plan that prioritizes the deployment of resources to bring integrated solutions to
operational issues.
ASSOCIATE ADMINISTRATOR, COMMUNICATIONS
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7.
Active in the development and administration of the annual budget associated with operations improvement activities. Assists in
the direction of activities of the clinic. Involved in the development and implementation of departmental policies and procedures,
as needed.
8.
Monitors literature and journals to identify new business opportunities. Works with other members of clinic management to
collaboratively determine feasibility of individual opportunities and initiatives.
9.
Collaborate with Marketing, Corporate Communications and Public Relations to ensure coordination of messaging, alignment of
strategic priorities, fulfillment of our shared Mission and Vision and protect and promote the Centura Health and CHPG brand.
10. Identifying opportunities to promote CHPG physicians and leaders in the community and to our internal audiences. Organize
clinic ground breaking and ribbon cutting ceremonies, physician relationship building events, press conferences and internal
events. Work closely with the Marketing Department to support their efforts with product/service launches, promote sponsored
events, develop a strong community presence and maintain the brand focus in all communications, both internally and
externally.
11. Conduct research to measure the success of our communications efforts and utilize the data collected to develop strategies for
ongoing improvement of our communications efforts to improve physicians and employee engagement.
12. Demonstrates work practices consistent with Centura Health and department-specific safety, security and infection control
policies.
13. Assures appropriate level of understanding, awareness and compliance with all applicable JCAHO, federal, state and agency
laws, regulations, guidelines and professional standards.
14. Available for special projects.
* This job description is not intended to be an exhaustive list of all duties. Employee may perform other related duties as assigned.
COMPETENCIES AND ANNUAL REQUIREMENTS
AS REQUIRED FOR THE JOB:

ANNUAL TB TEST

HEPATITIS B

ANNUAL COMPLIANCE/INTEGRITY TRAINING

ANNUAL EDUCATION
ORGANIZATIONAL COMPETENCIES
MISSION
We extend the healing ministry of Christ by caring for those who are ill and by nurturing the health of the people of our communities.
CORE VALUES & STANDARDS OF BEHAVIOR
Integrity: Honesty, directness, and respect for commitments made.
Stewardship: Respectful use of all natural, human and financial resources.
Spirituality: Acknowledgment of its central role in facilitating mental, physical and emotional health.
Imagination: Creativity and innovation in all we do.
Respect: Respect for all persons and our Christian identify, heritage and missions of our sponsoring organizations.
Excellence: Striving to exceed the clinical quality, customer service and cost performance expectations of our customers.
Compassion: Sensitivity and responsiveness to persons in need.
Leadership: Uses appropriate interpersonal skills, styles and methods to guide individuals and/or groups toward organizational and
department goal achievement. Develops positive working relationships with physicians, staff and community partners. Models behaviors in
support of the mission of Centura.
Individual Effectiveness: Develops and maintains a team-oriented approach. Follows through on commitments while performing job
responsibilities in a manner consistent with the organization’s mission and values. Uses resources effectively and efficiently while
implementing strategies to increase revenue and reduce operational expenses.
Customer Service/Satisfaction: Seeks to provide services that exceed the expectations of customers by; anticipating and responding to
customer/associate needs, measuring customer service via surveys, developing action plans to positively impact customer/associate
satisfaction and integrating a service focus into daily routines.
Teamwork and Collaboration: Models teamwork via active participation as a team member on a departmental and organizational level,
fosters collaboration among physicians and associates, recognizes and rewards the efforts and successes of individuals and teams. Seeks
alliances, works well with others and strives to pursue collective goals. This competency includes building relationships, addressing conflict,
collaboration with others, and creating a highly effective team.
Business Acumen: Understand Centura’s business model, industry and marketplace; demonstrates the cognitive ability to assess
situations, diagnose problems and determine and appropriate course of action to enhance the effectiveness of the organization and in
ASSOCIATE ADMINISTRATOR, COMMUNICATIONS
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alignment with core values.
Change Management/Continuous Performance Improvement: Demonstrates the ability and willingness to continually enhance,
improve and streamline operational processes and systems.
Engagement: Builds effective relationships with all others by willing the good of the other at all times. Uses effective listening and
empathy and asks questions to understand what it is like to walk in another’s shoes. Creates and maintains a safe environment for
conveying information openly, accurately and honestly, creates a common understanding amongst all parties.
Self-Management: Understand own strengths, growth opportunities, attributes, and emotions; models courage, authenticity, service,
truth telling, love, and effectiveness; possesses the confidence in self to have confidence in others.
Developing Others: Provides development opportunities and supports others in their personal and professional objectives by offering and
feed-forward and by creating a safe environment to be honest and take risks.
ASSOCIATE ADMINISTRATOR, COMMUNICATIONS
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POSITION (MINIMUM) REQUIREMENT CHECKLIST
Position Title: ASSOC ADMINISTRATOR, COMMUNICATIONS
Job Code:
OTHER SKILLS
Organizational
Verbal
Interpersonal
Customer Relations
Grammar/Spelling
Read/Comprehend
written instructions
Follow verbal instructions
Computer (specify)
Typing
wpm
Clerical (specify)
Other (specify)
Department Specific:
AGE OF PATIENTS SERVED
(FOR NURSING/ PATIENT CARE
POSITIONS)
Neonate (Birth – 1 Mos)
Infant (2 Mos – 12 Mos)
Child/Pediatric (1 Yr – 12 Yr)
Adolescent (13 Yr – 18 Yr)
Adult (19 Yr – 65 Yr)
Geriatric (66 Yr +)
PHYSICAL REQUIREMENTS
Sedentary work -(prolonged
periods of sitting and exert up to
10lbs force occasionally)
Light work - (Exert up to 20lbs
force occasionally, and/or up to
10lbs frequently)
Medium Work - (Exert up to
50lbs force occasionally, and/or up
to 20lbs frequently, and/or up to
10lbs constantly)
Heavy Work - (Exert up to
100lbs force occasionally, and/or
50lbs frequently, and/or 20lbs
constantly)
Very Heavy Work - (Exert over
100lbs force occasionally, and/or
over 50lbs frequently, and/or over
20lbs constantly)
OTHER:
Evaluate the requirements and
activity percentage in time for
this position based on the
following:
1
2
3
4
-
Not at all (0%)
Occasionally (1-33%)
Frequently (34-66%)
Continuously (67-100%)
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#
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#
#
#
#
#
#
#
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Climbing
Bending
Crouching
Squatting
Crawling
Kneeling
Balancing
Reaching above head
Reaching above shoulder
Twisting at waist
Push/pull
Lift/carry
Lift from floor level up
Lift from waist level up
MENTAL/ EMOTIONAL
REQUIREMENTS
Manages stress appropriately
Makes decisions under pressure
Manages anger/fear/hostility/
violence of others appropriately
Handles multiple priorities
Works independently
Work in confined/crowded areas
HAZARDS
Exposure to toxic/ caustic
chemicals
Exposure to extreme conditions;
hot/cold
Exposure to dust/ fumes/gasses
Exposure to electrical shock
Operation of heavy equipment
Exposure to moving mechanical
parts
Exposure to x-ray/
electromagnetic radiation
Exposure to high pitched noises
Exposure to communicable
diseases
Exposure to blood and/or body
fluids
Exposure to excessive sunlight
or work outdoors
Unprotected heights
CRT (Computer monitor)
Other (please list below)
Hear alarms/telephones/tape
recorder/normal speaking voice
Have good manual dexterity
Have good eye-hand-foot coordination
Ability to see
Minimum requirements of this
position require individual to:
Stand for
hour(s) p/day
Sit for
hour(s) p/day
Walk for
hour(s) p/day
Perform repetitive tasks/motions
Distinguish colors
LIST PERSONAL PROTECTIVE
EQUIPMENT THAT MAY BE USED IN THIS
POSITION:
Gloves
Gown
Mask
Respirator
Face Shield/Goggles
Aprons
Other (specify):
LIST OTHER PREFERRED
KNOWLEDGE/SKILLS/ABILITIES THAT
ARE NOT ALREADY PREVIOUSLY LISTED
AS A REQUIREMENT:
ASSOCIATE ADMINISTRATOR, COMMUNICATIONS
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I have reviewed these job requirements and verify that I can perform all the essential functions of this position.
Employee Signature: _____________________________________________________
Date: _____________________________
Supervisor Signature: _____________________________________________________
Date: _____________________________