Project 3 Secondary Level Color Forecasting Card Assignment
Business Description: The Element of Color is a pivotal player in the development of raw
materials used in the Secondary Level of Fashion industries. There are many companies who
predict color trends or forecasts for upcoming seasons. While the cost for the these services are
prohibitive for our use you can get a good sense of what they are like by accessing the web sites
listed below. The color forecasting industry works two or more years ahead of when the
apparel is available at retail. (To read an article on the process of color forecasting visit this web
page: http://www.usatoday.com/life/people/2007-01-03-color-forecasting_x.htm. Marketing
professionals use color cards to communicate trends. Design companies develop their specific
color card(s) by editing the trend palettes to the needs of their own customer target market. To
heighten the appeal of the color palette, descriptive marketing statements are developed to
accompany the selected colors. These marketing statements present in an overall theme; subthemes and related names attached to each individual color used. Examples of commercial
color cards are available in class for you to study and draw inspiration from. The goal is to create
a fashion marketing tool to sell in the secondary market of design and manufacturing as well as
to the retail level.
Transferable Skills:
Researching color trends
Analysis of various target markets
Critical thinking matching target market to color trends
Predicting color by target market
Creating a color trend project
Effectively communicating the color trend project to an audience
Project Description: Develop an original color palette based on the trend research. The project
will serve as an active sales tool and be a part of your portfolio work.
Assignment Directions:
Step 1 Select a season a least six months to one year ahead of the current date.
SPRING 2014
Step 2 Individual Research color trend information for your selected season using trade
resources. Here is a list of some trade resources. Complete the following chart to organize your
thoughts.
http://www.fashiontrendsetter.com/content/color_trends.html
http://www.firemountaingems.com/trends/default.asp?WT.svl=FT
http://www.squidoo.com/colortrends/
Pantone Blog: Color and Design trends | The color of ideas.
http://www.facebook.com/PantoneColor
RESOURCE 1:
http://www.pantone.com/pages/FCR/default.aspx?season=spring&year=2014&pid=4
RESOURCE 2:
http://www.firemountaingems.com/fashion-trends/fall-winter2013/fashion_trends.asp?docid=FW2013DAPPER
RESOURCE 3
http://www.style.com/trendsshopping/trendreport/071513_Menswear_Trends/
RESOURCE 4
http://www.thestyleexaminer.com/2013/06/menswear-trend-for-springsummer2014_29.html#.UrNJXeK0bK0
Color Aspects
Resource 1
Resource 2
Hues
Placid blue/dazzling
Line=dapper
blue/purple haze
accessories
Resource 3
Floral
Mix of resource 1 hues
/comfrey/Paloma/
Resource 4
Blues
Tuxedo/platinum
Navy/cerulean
freesia/cayenne/
Regal/wingtip/damask
Turquoise/cobalt
celosia orange/magenta
purple
Values
Freesia/cayenne=bright
Neutrals w/pop of
Bright mixed w/dull
All over the scale
color
Celosia orange=bright
Dull w/dull
“rich”
Comfrey/placid
blue/Paloma/purple
haze=dulled down
versions
Chroma/Intensity
freesia/cayenne/
celosia=high intensity
magenta
purple/dazzling blue=
viberant
List your
resource citation
here
Damask=intense
The rest not
All range
All over the scale
Step 3 Team Use the research regarding the overall market and fashion trends from project one
to make decisions on the color forecast for the season selected. Complete the following chart to
list your predictions
http://weconnectfashion.com/fido/getarticle.fcn?&type=trends&SearchString=kids&id=737870
PK0000039&start=1&tr=27
http://patternscolorsdesign.wordpress.com/2013/03/19/spring-summer-2014-high-summercolors-for-women-juniors-by-trend-council/
Men’s
Hues
Blues/ Placid
Women’s
Placid blue/hemlock
Children’s
Out doorsy
Juniors
“carnival”
blue/dazzling
Violet
Khaki/tan/grey/coral/brownish
Lime green
Green
Bright sunny
blue/purple haze
tulip/Paloma/sand/freesia
/comfrey/Paloma/
Celosia orange/cayenne
yellow
Sky blue/moss
freesia/cayenne/
Radiant orchid/dazzling
celosia
green/mauve/teal….
Bright blue…
blue
Bright vibrant rainbow
orange/magenta
purple
Values
All over
Dull-bright
same as mens
Pastel like to bright vibrant
bright
Chroma/Intensity
Again all over the
Same as mens
Rainbow=intense
scale –toned down
Intense as far
from grey as
Others less intense
pastels/intense bold
possible
colors
Step 4 Team Defend your forecast
For each of the target markets provide 2 reasons as to how and why your predictions match the
forecast of what the world will be like and how your audience is predicted to respond to that
world. Use the chart below to organize your thoughts.
Reason 1
Men’s
How-colors that go w/floral trend
Great-its fun
Reason 2
This past seasons colors but subdued
Mens fashions don’t change all that much
so they will like it…same but re-vamped
Women’s
Same as mens
New exciting colors!
Women love new trends
Children’s
When it hits spring kids want to go out
side and play
Reminds the kids of the woods/playing
fun camping
This is great color pallet to hide the stains
they might get
Junior’s
Days are getting long=more sun
Makes bold statement=shows off
personality
=happy cheerful bright colors
Step 5 Individual Develop an overall color palette with a common theme Name the theme by
using a catch word or phrase for your overall theme that is descriptive of your color palette.
Next write a marketing statement that describes the qualities of your colors and incorporates
key characteristics of your client. This marketing statement should be a 3-5 sentence paragraph
that links the trend, the color, and the target market together.
BOLD BOYS
It’s time to vamp up that wardrobe man. Bold Boys is a collection of fun, new, interchanging
colors that every man needs in his spring 2014 wardrobe. Make a statement with a dazzling blue
jacket or impress your co-workers with a nice placid blue tie. This collection is perfect for any
occasion don’t miss out!
REAL- shades of spring
Step 6 Individual Create your subtheme names by market. Your palette and theme will be
divided into 4 sub themes. Each sub theme will serve a different target group or category:
A) Women list your sub theme name here___________vibrant vixins______________
B) Men list your sub theme name here_______bold boys__________________
C) Junior list your sub theme name here_________Rainbow realness________________
D) Children list your sub theme name here______pastel playmates___________________