ProMat 2015
March 23-36, 2015
Chicago’s McCormick Place - South
Booth 3241
For immediate release: March 2014
Trelleborg Launches its Pit Stop Line Game at ProMat 2015
Trelleborg Wheel Systems has extended its digital offering with the launch of the Pit Stop Line game
at ProMat 2015. This game is aimed at being a lighthearted way of explaining industrial tire life and
the advantages of using Pit Stop Line Tires.
Ydo Doornbos, Managing Director Trelleborg Wheel Systems Americas, Inc., comments: “We are
really excited by the Pit Stop Line mobile app. We believe it’s a fun way to launch the Pit Stop Line
concept and help people understand the value it delivers. We chose this way of promoting the Pit
Stop Line because we want people to rethink what they know about industrial tires. Rather than do
something technical and dry we decided to do something that was fun and memorable.”
As well as being fun, the Pit Stop Line game also has a competitive edge, as Doornbos explains;
“The Pit Stop Line challenges some big assumptions in the industrial tire world and we wanted to
reflect that throughout the launch. We will be running a competition from ProMat until the end of April
to find the Pit Stop Line champion. Be warned though, it’s a very addictive game and like with most
online games, your children will probably be better at it than you.”
Trelleborg Wheel Systems launched the Pit Stop Line innovation for its premium range industrial
tires in May 2014. The revolutionary solution answers one of the industry’s most elusive and critical
questions – how to know, with 100% certainty, when a forklift tire is worn out and needs replacing.
Incorporating an orange line which is embedded into the tire, the Pit Stop Line indictor is visible on
the tire wall and is designed to reveal itself across the surface of the tire when the rubber has reached
the end of its lifetime.
The new Pit Stop Line completely encompasses the European Tyre and Rim Technical Organisation
(ETRTO) Manual recommendations on tire safety and enables 100% accurate tire safety checks; a
huge first for the industry.
Delivering more than just better value for spend; its sophisticated design will help improve machine
uptime and service planning. With the Pit Stop Line appearing 100 hours or five to 15 working days
before the tire needs replacing, operators are able to plan their tire changes in advance, totally
eradicating unplanned downtime.
Pit Stop Line also offers a strong environmental benefit, enabling a dramatic reduction in waste, raw
materials as well as the carbon footprint associated with packaging and transportation. Replacing
tires less often means a reduced environmental impact.
The Pit Stop Line game is available for download on iOS and Android tablets and smartphones.
Search under “Pit Stop Line.”
-ENDS-
For more information or high resolution pictures, please contact:
Jessica Aubley, Marketing Communications Manager
Trelleborg Wheel Systems Americas, Inc.
+1 330 993 0075
jessica.aubley@trelleborg.com
Valerie Harding
Ripple Effect Communications
+1 617 536 8887
valerie@rippleeffectpr.com
For press releases from Trelleborg Wheel Systems visit the Press Room at www.trelleborg.com/wheelsystems.
For press releases from the whole of Trelleborg Group, visit the Trelleborg Media Center. The Products and Solutions
section allows you to select news by industry. Go to www.trelleborg.com/news.
Company and Group Profile
Trelleborg Wheel Systems is a leading global supplier of tires and complete wheel systems for agricultural and forest machinery,
forklift trucks and other materials-handling vehicles. The company offers highly specialized solutions to create added value for
customers. Trelleborg is a partner to leading manufacturers of tractors and agricultural machines. It has annual sales of about 485
million EUR, over 3,000 employees and eight manufacturing facilities around the world. www.trelleborg.com/wheelsystems
Trelleborg is a world leader in engineered polymer solutions that seal, damp and protect critical applications in demanding
environments. Its innovative engineered solutions accelerate performance for customers in a sustainable way. The Trelleborg Group
has annual sales of about SEK 22 billion (EUR 2.48 billion, USD 3.29 billion) in over 40 countries. The Group comprises five business
areas: Trelleborg Coated Systems, Trelleborg Industrial Solutions, Trelleborg Offshore & Construction, Trelleborg Sealing Solutions and
Trelleborg Wheel Systems. In addition, Trelleborg owns 50 percent of TrelleborgVibracoustic, a global leader within antivibration
solutions for light and heavy vehicles, with annual sales of approximately SEK 16 billion (EUR 1.78 billion, USD 2.36 billion) in about 20
countries. The Trelleborg share has been listed on the Stock Exchange since 1964 and is listed on Nasdaq Stockholm, Large Cap.
www.trelleborg.com.