The Davines story
In 1983, the Bollati Family founded Davines Group in Parma, Italy. We started as a
research laboratory, producing high-end hair and skin care products for renowned
cosmetic companies worldwide. After a decade of honing our expertise, we began
creating our own brand of Davines hair care products exclusively for salons, and in
1996 we founded [ comfort zone ] skin care for premier spas.
Since the beginning, we’ve focused on crafting quality products that are scientifically
engineered to work, and express our distinctive style and spirit. Quality to us means
having the freedom to create the best products with careful attention to and respect
for our environment, using high grade, natural ingredients, and applying scientific
rigor to every product to guarantee our customers' safety. It also means quality of life
for our staff, partners and consumers.
Our style is a reflection of our curiosity and openness to the world – different
cultures, customs, and people that truly inspire us – and our Italian perspective of
history and art, design and fashion, culture and lifestyle because it is our heritage
and who we are. We have a love of all things that reflect simplicity and harmony
because their beauty is always modern. And although we’re in tune with today’s
mood, we set out to create concepts and products that are destined to become
classics with their timeless appeal.
At Davines, we dare to do what we believe in and, rather than conforming to the
mainstream, allow intuition to pave our path. This gives us the freedom to develop
concepts and products that are original, authentic, and emotionally connect with
people. Our work is a thoughtful balance of substance and style, nature and science,
people and spirit. It is what enables us to create what we call life-enhancing projects.
More than two decades later, the Davines community spans over 60 countries,
thousands of salons and an ever growing number of passionate and proud
hairdressers. Although we continue to grow, with headquarters in Parma, and offices
in New York City, Paris, London and Mexico City, our roots are firmly planted in our
beginnings as a family-owned research laboratory guided by the same desire for
quality products with an authentic approach and timeless appeal.
Brand identity
Every brand has an identity. Its distinctiveness and unique vision of the world are
shaped from its values and personality. Its values are the essence of what it stands
for - its principles, standards and belief system, and its personality is its distinctive
style and spirit.
The key to building a successful and recognizable brand is consistency. When its
identity and message are consistently delivered, it connects with its customers on an
emotional level and creates a meaningful relationship with them. It’s how cultures are
built; a community of devoted customers who have a love affair with a brand.
Consistency is key because loyalty demands it. Without it, the brand’s message can
often times become confusing and unclear. And it is then that customers can be
lured away.
Sustainable Beauty
Sustainable Beauty
"Beauty will save the world." At Davines, we believe this is possible; and we believe
that our vision of sustainability can make it happen.
Beauty
The word "cosmetics" comes from "Kosmos", which means “the correct order of
things” in ancient Greek, something that is reflected in the surface but that was born
from a deep equilibrium between substance and shape, between contents and their
expression.
Our ideal of beauty finds its inspiration in this concept of equilibrium as well as in the
Italian Renaissance tradition and a lifestyle based simply on the quality of daily
activities and the pleasure created by experiencing and sharing these activities with
others at work and abroad. Our multicultural curiosity motivates us to explore the
many truths, in all their unique aspects, that make our world. And we are happy to
cultivate this curiosity and the knowledge it offers.
In the end, we reduce this array of inspiration to simplicity, harmony and good taste.
This is the foundation of our style. For this reason, our ideal of beauty strives to be in
tune with the "mood" of the moment while, more importantly, still remaining fresh
over time.
By creating “beauty” we want to encourage people to take care of themselves, of the
environment in which they live and work, and of the things they love.
To speak about beauty is to speak about harmony. This harmony is not the sum of
stereotypically perfect individuals, but an ultra delicate convergence of unique
characteristics. The beauty that we believe in is able to celebrate and express this
uniqueness together with the grace and elegance that makes each of us who we are.
Our products themselves are inextricably tied to our respect and appreciation for
individuality. Culturally, our world of beauty is borderless.
Sustainability
Our particular brand of beauty cannot work without practical and visible efforts,
"sustainable" efforts. For us, sustainability deals with the responsibility we owe to
ourselves, the people with which we work, our customers, and the world in which we
live and operate today and tomorrow.
That said, our vision of “sustainability” has a range of connected meanings:
- “sustainability” in regard to our commitment to minimizing the impact our activity
has on the environment, and not compromising the quality or quantity of natural
resources today or tomorrow.
- “sustainability” in regard to our privileged and respectful use of natural ingredients
enhanced with cutting-edge cosmetic technologies and an artisanal, handcrafted
spirit. Through this distinctive approach we strive to rigorously guarantee the
effectiveness of our products and the safety of our customers.
- “sustainability” in regard to “freedom of creation” and expression, a way of being we
share with anyone who is involved with the company and the respect we have for
their individuality and integrity. Our plans reflect our joy and honor in creating
formulas, services, and systems beyond current economic, qualitative or conceptual
limitations. Our decisions are led more by "intuition” than “calculation”, and by a
dynamic pioneering spirit that guides us to avoid the mainstream and to tirelessly
explore ideas beyond trends. At Davines, every idea is born free and then developed
with authenticity in harmony with our values.
- “sustainability” in regard to “ethics”. The word “ethics” in ancient Greek means
“house, shelter, lair”. Inspired by this definition, we work to make our professional
environment feel more like a home. And we strive daily to imbue this collective home
away from home with an ambience and spirit of well-being, a place where it is
possible to develop oneself and create sincere relationships with others both in and
outside the company, on a multicultural level and with an inclusive philosophy.
In summarizing, “beautiful and good” – as the ancients referred to the inseparable
unity between exterior and interior beauty – is another way to say “sustainable
beauty". And "sustainable beauty" is another way to say Davines.
Intimate and Inspired
The "Made in Italy" label has been synonymous with style and creativity for decades,
and has created an international standard for design, lifestyle, care, craftsmanship
and passion. At Davines we are proud of these roots and of the opportunity to
represent our brand's cultural value. We're also proud that in the years since the
Bollati family began manufacturing Davines products, we have never lost sight of the
importance of being a family-owned company. As we continue to grow throughout
international markets – with one foot experiencing the world around us and the other
firmly planted in Parma – we strive to sustain a real sense of intimacy with our
clients. At Davines, everything we do is about balance.
Pioneering
The Davines pioneering spirit means tirelessly exploring ideas beyond trends while
finding inspiration in history and the world around us. It means trusting our intuition
and feelings in order to pave our own path; and it allows us the freedom to develop
concepts and products that are original, authentic, and emotionally connect with
people. This pioneering spirit is conveyed through the brand around the world. It is
also felt in our research lab in Parma where ideas have room to breathe and take
shape, free of trends and marketing and with the most minimal of restrictions.
Creative freedom-driven R&D is the structural layer that supports and stimulates
much of what we do, and there we preserve a vision of beautiful science and the
belief that our products must perform as exceptionally as they look.
Lifegate / Zero Impact
Davines has always been a staunch supporter of sustainability. We manage our own
production facility to ensure safe practices, never test on animals, incorporate
recyclable packaging when possible and conduct rigorous tests on raw materials. In
2006, our increasing vision of sustainability and corporate social responsibility was
strengthened when we joined forces with Lifegate, a leading Italian eco-cultural
network known primarily through www.lifegate.it.
Davines is collaborating with Lifegate's Zero Impact initiative. This is one of the first
major environmentally and socially responsible actions we've undertaken, and the
first project to put into place the objectives of the *Kyoto Protocol aimed at assessing
and reducing carbon dioxide emissions, the main cause of the green house effect
and global warming. In practice we are offsetting the environmental impact of
manufacturing our Essential Haircare range through reforestation. So far, by the
summer of 2007, we have contributed to the reforestation of 202,437 square meters
of forest in Costa Rica to reabsorb 157.142 kg of carbon dioxide.
This partnership went a step further when Davines became one of Lifegate's first
clients to be supplied with clean energy. Through the Lifegate Energy Project, we
purchase energy that is entirely renewable and non-polluting because it is produced
by the sun, wind, water and land. This partnership promotes a corporate approach
that is more responsible towards the planet and also involves investments that
support continued Lifegate renewable energy research.