Abstract Makoto Nakao President & CEO, GC Corporation Ladies and Gentlemen, the IDS represents the global world of dentistry and displays its current achievement potential. The first IDS took place 90 years ago in 1923, and dentistry has made enormous progress since then. GC has had its share in shaping this development and has contributed to many of its milestones. However, GC started somewhat earlier, and we celebrated our 90th anniversary two years ago. To this day, we have remained a family and associates enterprise. The success of GC is based on clear principles which are incorporated in all of our development and marketing concepts. One is our mission statement that - as a dental company - we shall work toward improving the quality of life worldwide. This is all the more important, as science unequivocally confirms the existence of interactions between oral and systemic health. Our products have raised the standards in dentistry and will continue to make essential contributions to the safety, security, health, and the personality of patients. Our corporate philosophy "Semui Concept" is another essential principle of GC and an important success factor of our corporation, which we learnt from the failure of our first product at the time of founding. All our associates believe in the wisdom of putting themselves in the position of the customer and putting aside their own preferences. Our customers are the people such as patients, the dentists, and dental technicians and hygienists. Another typical feature distinguishing GC is the existence of quality standards implemented in all areas of our corporation. Among them are, apart from those regulating the efficiency of products and services, our high environmental protection and sustainability standards. GC has repeatedly been awarded the most renowned quality management prizes. As a multinational enterprise with approx. 2,500 associates, GC is now operating on the basis of these principles in five continents, at all our manufacturing sites in Japan, Europe, USA, China and additionally soon in India. Hence GC is worldwide one of the biggest dental suppliers, and it pursues the vision of further extending its top position until 2021, the year of our 100-year anniversary. To enable us to operate from a more central position, the GC International Department is going to open office in Switzerland by April 2013. All global operations will be launched from there; accordingly, this will also be my future workplace. GC is associated with universities, research institutes as well as private practice dentists and dental technicians on a global scale, allowing us to offer our customers steadily improving products, as research and practical experiences are making progress. This is also reflected by the current developments our corporation is implementing in the fields of orthodontics, implantology, and CAD/CAM. We will present some of these novelties at this press conference, and I thank you for lending us your time. We need the support of the media to spread our messages. Our principles have not changed in over 90 years, today, they are just as modern as our innovative developments.