JOB DESCRIPTION
Job Title:
Alumni & Sponsorship Co-ordinator
Grade:
This post has been evaluated at Grade 4
Responsible to:
Director of Learning Futures
Date:
May 2013
Job Purpose
To manage the development and growth of an active alumni association to support student
recruitment, and the future growth, reputation and prosperity of the University. To initiate
sponsorship of activities undertaken by the University at a corporate and Academic School
level to improve the cost effectiveness of such activity and to secure enhanced media profile
and reputation for Falmouth University and the sponsor.
The University takes Health and Safety matters very seriously. All staff have a responsibility to
take reasonable care for the health and safety of themselves and others who may be affected
by their actions and omissions. They also have a duty to comply with the University’s
arrangements for Health and Safety. Staff with responsibility for others must ensure the
proper enactment of University policy within their areas in line with levels of responsibility set
out in the University’s Health and Safety Policy.
Main Duties and Responsibilities
a)
To lead and manage the development and growth of an activity alumni association for
the University to assist in student recruitment through advocacy, work placements and
employment.
b)
To manage the active engagement of alumni with prospective students as part of the
recruitment process in the UK and internationally in conjunction with the UK
Recruitment & Outreach Manager and Head of International Office.
c)
To lead the transition of alumni from advocates to donors as part of a longer term
strategy for fund raising from Strategic Project Officer.
d)
To manage the operation and development of an accurate and up to date alumni
database to facilitate the growth and maintenance of alumni records to facilitate regular
and timely interaction with them.
e)
To lead the organisation of University alumni events, exhibitions and reunions.
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HERA/Initials/Reference/08-2013
f)
To maintain a regular dialogue with alumni through a targeted communications
programme to facilitate the delivery of agreed objectives.
g)
To promote the alumni association internally and externally in order to raise awareness,
facilitate growth and further strategic objectives.
h)
To identify with the Directors of Business Development and the Director of
Communications and Marketing the requirement and opportunities to seek external
sponsorship of specific initiatives and events.
i)
To seek sponsors in support of specific activities and ensure the appropriate
management of such sponsors in terms of the maintenance of accurate records of such
sponsorships and the appropriate management and recognition of proactive
relationships.
j)
To identify opportunities for Falmouth to undertake selected sponsorship of external
events in order to raise its profile.
k)
To work within and ensure compliance with the Data Protection Act and any successor
legislation.
l)
There is a requirement to work some anti-social hours, within the Working Time
Regulations and travel connected to events.
General Duties and Responsibilities
a)
To work within and actively support the equality and diversity policies and practices of
Falmouth University.
b)
To notify a more senior member of staff of any errors or concerns at the earliest
opportunity.
c)
To participate in the Annual Performance Development Review Process.
d)
To ensure that the universities cross-cutting themes of partnership, equality and
diversity and sustainability inform all activity related to the role.
e)
To ensure communications systems and practices support effective management
arrangements and promote good relations with staff and students.
f)
To work within a framework of effective governance, ensuring compliance with relevant
Regulations, Legislation/Policies and Procedures.
g)
To be responsible for your own continuing self-development.
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h)
Working within the Health and Safety at Work Act, the post holder has a legal duty to
take reasonable care for Health and Safety both for themselves and others who may be
affected by their actions. They are also required to undertake Health and Safety training
commensurate with the level required by the post and to take part in risk assessment
procedures and the implementation of agreed recommended work practices within the
area.
i)
To undertake other duties not specifically stated above, which from time to time are
necessary for the effective performance of the Universities business without altering the
nature or level of responsibility involved.
Health & Safety Requirements
In relation to Health and Safety, you are responsible for ensuring that:

You comply with safe systems of work in operation within your work area.

You work co-operatively with other staff who have responsibility for Health and Safety
Requirements.

You report any health and safety concerns to your manager or other responsible
member of staff as soon as these are identified.

You attend training as appropriate to your role (see the relevant Health and Safety
Training Grid for requirements).

You may be required to undertake duties as a first aider (for which a separate
allowance is paid).
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PERSON SPECIFICATION
Job Title:
Attributes
Education
and
Qualifications
Experience
and
Knowledge
Alumni & Sponsorship Co-ordinator
Essential Requirements
Desirable Requirements
Educated to degree level, or with
equivalent work based learning
experience.
A professional CIM qualification
would be advantage.
Experienced in a marketing role with an
agency or client company the
postholder will possess demonstrable
skills in membership/affinity marketing.
A background in an FE or HE
institution or working with one
would be desirable, but not
absolutely essential.
Evidence of events management will be
required as will experience in
researching, writing a publishing
newsletters in print and online.
Proven experience of having worked
with individuals from a range of cultural
backgrounds will be required.
This role requires well developed
networking skills and the ability to
identify a range of opportunities to
build loyalty amongst alumni for the
benefit of the University.
As the key point of contact for alumni
the postholder will be able to work on
Skills and
their own initiative as well as to work
collectively as part of the wider
Personal
Requirements Learning Futures and Marketing Team.
Clear and concise report writing and
presentation skills are required that
allow the communication of
information to a wide cross section of
audiences verbally and in writing and a
good eye for detail, including spelling
and English usage.
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A full Driving Licence valid in the
UK would be an advantage but
not essential requirement.
There will be a requirement to work to
tight timescales from time to time and
there is a need to be able to prioritise
workloads and plan delivery effectively.
Fully IT literate with a good working
knowledge of Microsoft Office, the
internet and relational databases.
Experience of web Content
Management Systems would be an
advantage. An ECDL qualification would
be a good indicator of competence,
although not essential.
Ability to travel and move between
campus sites.
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