PROJECT “COMMON MAP FOR CULTURE TOURISM IN BALTIC SEA REGION”
The Round table on cooperation in the field of culture tourism in the BS region and the
PARTNER MEETING, VELIKY NOVGOROD, 22-23 AUGUST 2014
MINUTES OF THE MEETING
The meeting of the first day took place at the Novgorod City Administration
The first day of the meeting with participation from the authorities, culture organizations,
travel industry representatives and experts from the field was devoted to the introduction of
partner organizations, their experience and the specific interest, expectations in the Project as
well as to the strategic issues concerning the cooperation in the field of culture tourism in BS
region.
The participants were addressed with greetings on behalf of:
 Russian Federation Ministry of Culture (Deputy Minister Alla Manilova),
 Novgorod region and City Administrations
 Introduction speech with the overview of the Project’s content and the previous actions
was provided by the moderator Daria Akhutina, Association for cooperation with
Nordic countries NORDEN
The Partners presentations were delivered by:
Sweden: Yan Lundin, director of Swedish Tourism Innovation Center AB
Estonia: Tuuli Elstrok, Estonia Tourist Board, development department
Poland: Justina Szostek, director of Warmińsko-Mazurska Regional Tourist Association
Also on behalf of Association of “Polish Gothic Castles”
Kaliningrad: Natalia Klimenko, head of department, The Ministry for Tourism and Culture of
Kaliningrad region
Alexey Ignatiev, Kaliningrad Regional Economic Development Agency, development
department
Finland: Antti Honkanen, director of the Centre for Tourism Studies, University of Eastern Finland
Joanna Kurth, head of department of international cooperation, The Museum Centre of Turku
АДРЕС: Литейный проспект, 60 Санкт-Петербург, 191025, Россия
ADDRESS: Liteyny prospect, 60 Saint-Petersburg, 191025 RUSSIA
ТЕЛ./ TEL.: + 7 (812) 272 01 34
ФАКС/ FAX: + 7 (812) 272 62 24
E-MAIL: norden@norden.spb.ru
WWW: http:/ / www.norden.spb.ru
The second part of the meeting was moderated by: Ilona Ansone, The Russian Union of Tourist
Industry, Baltic branch
Denmark: Peter Jentzsch, «VisitEastDenmark» Association
Alexander Josiassen, Copenhagen Business School
St. Petersburg: ElenaVasilieva, Tourism and Service department, Baltic tourism and business
academy, Nadezshda Petrova, deputy director, the “City Tourist Information Office”,
Latvia: Raitis Sijats, Vidzeme Tourism Association (VTA)
Pskov: Olga Vasilenko, Sergey Timofeev, NGO “Lake Peipsi Project, Pskov”
Russia:
Valeria Shustova, expert, ROSTOURISM
Ekaterina Shadskaya, Pavel Rumiantsev, Russian Union of Travel Industry, North-West
department
Vladimir Orlov, director of the Union of Russian Hanseatic Cities
The Moderator of the second part of the Round table, Ilona Ansone, The Russian Union of
Tourist Industry, Baltic branch, made the conclusions and summarized the results of the
presentations of participants and discussions.
The second day of the meeting was concentrated on concrete and practical issues of the Project
development, planning of the activities during September 2014 – April 2015, responsibilities,
possible financial instruments, etc.
Conclusions, Decisions and the home work:
The partner’ organizations involved in the project development are different, that’s why the
specific interest in the project can also differ. Some of organizations put forward more practical
and very concrete questions, other are more interested in creation of the model of the tight
cooperation of tourist branch’ stakeholders of the BSR.
We don’t see any contradiction between the more “practical” approach in the instrumental part
of the project (as questions related to gathering of the information on cultural destinations and
site, product development, etc) and more strategic ones, as establishment of the sustainable
cooperation platform in the Baltic Sea region for the future long term cooperation between
travel industries, governmental bodied, local authorities, academia and culture institutions.
From the one side it can be considered as a challenge due to the defining the final aim and
objectives, but on the other hand, we can really gain from the variety of the competences the
organizations have and create the sufficient project with main aim to develop the territories of
Baltic Sea region using the potential of culture tourism.
АДРЕС: Литейный проспект, 60 Санкт-Петербург, 191025, Россия
ADDRESS: Liteyny prospect, 60 Saint-Petersburg, 191025 RUSSIA
ТЕЛ./ TEL.: + 7 (812) 272 01 34
ФАКС/ FAX: + 7 (812) 272 62 24
E-MAIL: norden@norden.spb.ru
WWW: http:/ / www.norden.spb.ru
The majority of participants highlighted the importance of the creation of Common
information/coordination space in the tourist branch in BSR.
Up to the 27th of October the following tasks should completed:
1. Short overview of the implemented and ongoing activities (like Agora, 2.0, “Castles to
Castles, Hanseatic Links, attractions, related to the medieval topic, festivals, markets
etc): main outcome and results, short analyses what is good and what is lacking: ALL
PARTNERS
2. Collecting of information about the existing culture destinations related to the historical
heritage from Viking Ages, Hanseatic League, fortresses and Castes (generally the age
frame is VIII - XIII centuries): should be send to Latvian partner, Vidzeme Tourist
Association, Raitis Sijats raitis.sijats@gmail.com, CC to Norden Association in St.
Petersburg
3. The specific interest in the Project and concrete proposals from each partner should be
stated: ALL PARTNERS
Up to the End of November:
1. The existing financial instruments for the new Project should be studied up to the
end of November: Norden Association, all partners are welcome with proposals
The proposed dates and place for the next meeting – 1-2 December, Stockholm. *The
dates should be confirmed by CBSS representatives secretariat in Stockholm, as well,
which will be done up to the end of September.
АДРЕС: Литейный проспект, 60 Санкт-Петербург, 191025, Россия
ADDRESS: Liteyny prospect, 60 Saint-Petersburg, 191025 RUSSIA
ТЕЛ./ TEL.: + 7 (812) 272 01 34
ФАКС/ FAX: + 7 (812) 272 62 24
E-MAIL: norden@norden.spb.ru
WWW: http:/ / www.norden.spb.ru