NEWS RELEASE
Prism Capital Partners, LLC
200 Broadacres Drive
Bloomfield, NJ 07003
Media Contact:
Evelyn Weiss Francisco: evelyn@caryl.com, (201) 796-7788
www.twitter.com/carylcomm
The Sky’s the Limit at Prism’s Parkway Lofts in Bloomfield, N.J.
Rooftop Deck Enhances Resort Lifestyle at Luxury Loft Community
BLOOMFIELD, N.J., June 18, 2014 – Catering to renters seeking superior service, a
well-designed living environment and unparalleled amenities, Parkway Lofts in
Bloomfield is raising the bar for luxury loft-style living. The rental community’s newest
amenity, a spectacular rooftop deck, is an urban oasis where residents can connect,
relax, and take in stunning panoramic views of the Manhattan skyline and Watchung
Mountains.
Patterned after the luxurious Thompson Hotel in Toronto, the deck is marked by large
sofas, a fire pit and plenty of comfortable seating. “One of the most coveted features of
any multi-family community – particularly when the weather warms up – is on-site
outdoor space,” said Edwin Cohen, Prism’s principal partner. “Parkway Lofts’ rooftop
deck is the perfect setting to interact with friends and neighbors, or simply soak up the
sun and magnificent skyline from every angle.”
The rooftop deck is just the beginning of this industrial-inspired community’s dynamic
set of lifestyle-enhancing amenities. Residents also enjoy a 24/7 attended lobby with
reclaimed wood and glass walls, a fireplace and a spectacular water fountain; a 5,000square-foot, two-level state-of-the-art fitness center; a 20-seat large-screen theater
room; a private party and billiards room with a 14-foot bar, televisions and tufted
banquettes; and a dog run. A 24-hour resident-only convenience store is stocked with a
wide selection of grocery basics such as milk, juice, bread, eggs, soda, fresh
sandwiches, energy drinks, chips, protein bars, toiletry items and more.
Luxurious Loft-Style Living
Prism Capital Partners LLC redeveloped this landmark six-story warehouse building,
originally built in 1915 by The General Electric Co., into 361 beautifully appointed
apartments. Floor plans include a mix of studio, one- and two-bedroom loft-style and
duplex residences. Monthly rents start from the $1,500s.
more-
Prism Capital Partners/Roof Top Deck/Page 2
Designed to blend the building’s iconic history with contemporary living, Parkway Lofts’
ultra-stylish residences are perfect for the urbanite on the go. Each modern-classic
apartment features 17- and 12-foot ceilings soaring above exposed columns and
beams; custom lighting fixtures; island kitchens with Quartz countertops, stainless-steel
appliances, glass-tile backsplashes and ample custom cabinetry; and spa-like
bathrooms with custom-stone flooring and porcelain surrounds. A mix of open concept
and defined spaces provides tenants with unparalleled freedom to create a home that's
uniquely their own.
In addition to a washer/dryer in each apartment unit, residents also have access to
larger commercial-style laundry facilities and storage lockers on each floor. A secure
parking garage and additional in-building and surface parking ensure ample vehicle
accommodations for residents and guests. NJ Transit's Watsessing Avenue Station is
located just 1,000 feet from the development.
Residents of Parkway Lofts also enjoy a number of benefits stemming from the
community’s desirable Essex County location. The outstanding northern New Jersey
address is in proximity to cultural and entertainment pursuits, shopping, dining,
healthcare, higher education, and parks and recreation. Residents also enjoy easy
access to major thoroughfares including the Garden State Parkway, and routes 3 and
46.
Parkway Lofts' on-site leasing center is located at 5 Lawrence St. in Bloomfield and is
open daily from 10 a.m. to 6 p.m. No appointments are necessary. For more
information, contact the leasing center at (201) 308-8200.
###
About Prism Capital Partners