NEWS RELEASE
Prism Capital Partners, LLC
200 Broadacres Drive
Bloomfield, NJ 07003
Media Contact:
Evelyn Weiss Francisco: evelyn@caryl.com, (201) 796-7788
www.twitter.com/carylcomm
On-site Fitness Center Makes Getting in Shape Convenient and Fun at Parkway
Lofts in Bloomfield, N.J.
Resort-Style Amenities Redefine Luxury Living at Prism’s Multi-Family Adaptive
Reuse Project
BLOOMFIELD, N.J., July 9, 2014 – While on-site fitness centers are nothing new in
luxury apartment living, Parkway Lofts in Bloomfield has gone one step beyond. The
industrial-inspired community’s 5,000-square-foot, two-level fitness center is the crown
jewel of the building’s comprehensive resort-style amenity package, providing a rich
array of social and health benefits to residents.
Parkway Lofts’ well-planned, state-of-the-art fitness center rivals some of the most
luxurious gym chains in the marketplace today. Residents enjoy the latest Life Fitnessbrand cardiovascular and strength-training equipment, multiple televisions, changing
rooms, and abundant natural light streaming through spectacular floor-to-ceiling
windows. Open daily from 6 a.m. to midnight, the on-site facility appeals to the on-thego tenant, whether they are the serious athlete or occasional user.
Rounding out Parkway Lofts’ hotel-caliber amenities are a 24/7 attended lobby with
100+ year old wood reclaimed from the original building and accented with new modern
glass walls, a fireplace and a spectacular water fountain; a 20-seat large-screen theater
room; a private party and billiards room with a 14-foot bar, televisions and tufted
banquettes; and a gracious roof-top deck with large sofas, a fire pit and plenty of
comfortable seating. A 24-hour resident-only convenience store is stocked with a
selection of grocery basics such as milk, juice, bread, eggs, soda, fresh sandwiches,
energy drinks, chips, protein bars, toiletry items and more. Residents also enjoy access
to on-floor storage lockers and industrial size washing and dryer machines to
complement the in-unit washer/dryers.
Prism Capital Partners LLC redeveloped this landmark six-story warehouse building,
originally built in 1915 by The General Electric Co., into 361 beautifully appointed
apartments. Floor plans include a mix of studio, one- and two-bedroom loft-style and
duplex residences. Monthly rents start from the $1,500s.
Prism Capital Partners/Page 2
Modern-classic apartments feature 17- and 12-foot ceilings soaring above exposed
columns and beams; custom lighting fixtures; island kitchens with Quartz countertops,
stainless-steel appliances, glass-tile backsplashes and ample custom cabinetry; and
spa-like bathrooms with custom-stone flooring and porcelain surrounds. In addition to a
washer/dryer in each apartment unit, residents have access to larger commercial-style
laundry facilities and storage lockers on each floor. NJ Transit's Watsessing Avenue
Station is located just 1,000 feet from the development.
Parkway Lofts' on-site leasing center is located at 5 Lawrence St. in Bloomfield and is
open daily from 10 a.m. to 6 p.m. No appointments are necessary. For more
information, contact the leasing center at (201) 308-8200.
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About Prism Capital Partners
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