MORELAND PLANNING SCHEME
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BRUNSWICK MAJOR ACTIVITY CENTRE POLICY
This policy applies to all land located within the Brunswick Major Activity Centre
as identified in Map 1: Brunswick Major Activity Centre.
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Policy basis
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The purpose of this policy is to implement the vision and objectives of the
Brunswick Structure Plan (August 2010).
This policy is consistent with the objectives and strategies of Clause 11 of the State
Planning Policy Framework (SPPF) and Clause 21.04 in Council’s Municipal
Strategic Statement, which identifies the Brunswick Major Activity Centre
(BMAC) as a focus area for change.
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Objectives
Objective
Objective
Objective
Objective
Objective
Objective
1 To strengthen the economic role of the activity centre to ensure
a robust, diverse and competitive economy that supports local
employment opportunities.
2 To ensure ground floor uses that activate the public realm and
contribute to the creation of vibrant streets.
3 To retain and enhance a diverse network of community
facilities that responds to the needs of the local residents, are
appropriately located and are easily accessible by pedestrians,
cyclists and public transport.
4 To ensure housing within the activity centre caters for all
residents’ needs at various life stages and for diverse income
and cultural groups.
5 To maintain a diverse building stock suitable for a broad
range of uses throughout the activity centre.
6 To appropriately manage the interface with established
residential areas adjacent to the activity centre.
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MORELAND PLANNING SCHEME
Map 1: Brunswick Major Activity Centre
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MORELAND PLANNING SCHEME
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Activity centre-wide strategies and guidelines
 Ensure at least 20% of dwellings within private development and on Council
owned-land are affordable.
 Encourage the adaptive re-use of existing building stock.
 Ensure that buildings containing new residential uses within the activity centre
are appropriately protected from any commercial, business or night-time
entertainment activity through appropriate siting and/or noise attenuation
measures.
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Activity Corridors
General strategies
 Encourage commercial activities and residential uses at upper levels.
 Discourage residential uses from occupying ground floor premises.
Sydney Road Activity Corridor
Sydney Road Activity Corridor North (Precinct 1)
 Encourage a mix of larger format retail, showrooms and office uses at ground
levels between Tinning Street and Davies Street.
Lygon Street Activity Corridor
Lygon Street Corridor Central (Precinct 2)
 Support the establishment of a range of office uses (e.g. professional and
creative services) at ground levels subject to the incorporation of an active
frontage in accordance with the requirements set out in the Moreland Higher
Density Design Code.
Lygon Street Corridor North (Precinct 3)
 Support redevelopment of larger properties on the western side of Lygon Street
for more intensive and larger retail, office uses and showrooms with a strong
employment focus.
Nicholson Street Activity Corridor
Nicholson Street Neighbourhood Activity Centre (Precinct 4)
 Support the establishment of a neighbourhood activity centre on the western
side of Nicholson Street generally bound by Glenlyon Road and Albert Street
and John Street in accordance with any approved development plan.
 Support office, showroom and commercial development along the western side
of Nicholson Street between Miller Street and Glenlyon Road with
complementary residential uses at upper levels only.
Nicholson Street Activity Corridor North (Precinct 5)
 Strengthen the local retail activity around the intersection of Nicholson Street
and Blyth Street with complimentary small-scale office uses at upper levels.
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Off-Corridor Precincts
General strategies
 Support and facilitate the ongoing operation of established businesses,
warehousing and industrial activity within these areas.
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MORELAND PLANNING SCHEME
 In areas zoned Business 2:
o Discourage developments that are wholly residential.
o Support developments of a mixed-use nature that provide opportunity for
employment generating uses including office accommodation and
professional/business services.
o Discourage retail activity (other than day-time cafes/restaurants and
convenience shops).
 In areas zoned Mixed Use:
o Encourage provision of home based businesses and office uses at ground and
upper levels.
Sydney Road Local Area
 Support food-and-drink premises (such as cafes and restaurants) that provide for
outdoor dining areas to activate key east-west pedestrian linkages connecting
Sydney Road to the Upfield Railway Corridor and train stations.
Lygon Street Local Area
Gale Street Precinct (Precinct 6)
 Encourage the provision of a broad range of home business, community and
medical services compatible with residential uses on Victoria Street.
 Retain the mixed-use character of Gale Street by supporting existing light
industry and manufacturing and encouraging new office and business uses with
residential uses at upper levels.
 Support ground floor office and showroom/display areas fronting the street.
Glenlyon Road – Victoria Street Precinct (Precinct 7)
 Encourage a broad range of community services at ground and upper levels
with particular focus on Ann Street.
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References
Brunswick Structure Plan, Moreland City Council, August 2010
Addendum to Brunswick Structure Plan, Moreland City Council, June 2012
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