21st International Product Development Management Conference
June 15-17, 2014
Limerick, Ireland
Programme
Sunday June 15, 2014
17.0019.00
Welcome Reception: Atrium, Foundation Building, University of Limerick
President of the University of Limerick: Professor Don Barry
Chairman of IPDMC Organising Committee: Professor Christer Karlsson
Joint Conference Chairs: Ann Ledwith and Regina McNally
Monday June 16, 2014
Conference day 1
08:0008:45
08:4509:15
Registration, Kemmy Business School, University of Limerick
09:1510:30
Keynote addresses – Leonard Hobbs, Head of Research, Intel, Ireland
Following Moore’s Law, the innovative engine of computing – an Ireland success transforming university research into breakthrough
technologies
10:3011:00
Coffee break
Opening & Welcome KBG 12, Kemmy Business School
Joint Conference Chair: Regina McNally
Chairman of the Organizing Committee: Prof. Dr. Christer Karlsson
Vice President of Research University of Limerick: Dr Mary Shire
Joint Conference Chair: Ann Ledwith
Room 1: KBG 13
Track A:
Organizing PD
(I)
Room 2: KBG 14
Track B:
Service
Innovation and
NSD (I)
Room 3: KBG 15
Track C:
Innovation
Strategies and
Leadership (I)
Gloria BARCZAK
Thomas
HUSTAD
Hans KOLLER
Kraemer Katja,
Angela Roth,
Kathrin M. Möslein
Lynn Theodore,
Carroll N., Mooney
J., Helfert M.,
Corcoran D., Hunt
G., Vanderwerff L.,
Morrison J., Healy P.
Reinhardt Ronny
Exploring The
Diffusion Of CoCreation Expertise
In Organizations
Perks Helen
Margaret, Deborah
Roberts
What Do We Really
Know About CoCreation Practices?
A Review Of The
Published Empirical
Evidence
Towards A
Framework For
Defining And
Categorising
Business ProcessAs-A-Service
(BPAAS)
Varnes Claus, Eric
Bentzen And John K
Christiansen, Katrine
Fie Hastrup, Stine
Rasmussen
External Regulation
And Innovativeness:
A Case Study Of The
Role Of Legislation
And Innovation
Performance
Avoiding A
Babylonian
Confusion – A
Systematic Review
On Low-Cost
Innovation
Smits Armand, Hans
Berends, Isabelle
Reymen, Paula
Anzola, Cristina
Bayona, Teresa
Garcia, Michael
Schubert, Flavius
Sturm
Creating And
Appropriating Value
Through Open
Innovation: A
Business Model
Perspective
Schoellhammer
Sarah, Anja Orcik
Schmidt Maliin,
Martin Sköld
Sweeney Breda,
Emer Curtis
The
Uebermorgenwerks
tatt: Co-Creating A
Shared,
Customizable
Innovation Process
For Collaborative
Development
Projects
Service-Families: A
Concept For TheoryDevelopment And
Application In
Professional Service
Firms
Management
Control Systems And
NPD: Importance Of
The Business Model
Parallel Session Monday 1 (11:00 – 12.30)
Room 4:KBG 16
Room 5:KB1 15
Room 6:KB1 16
Track D:
Track E:
Track L:
Radical
Marketing and
Innovation
Innovation (I)
Users (I)
Management in
Start-Ups and
Small Firms (I)
Jose Luis
Abbie GRIFFIN
Keith GOFFIN
MUNUERA
Buganza Tommaso,
Claudio Dell'era,
Roberto Verganti,
Elena Pellizzoni
Volker Bilgram,
Johann Füller, Julia
Hautz, Kurt Matzler,
Katja Hutter
Unveiling The
Potentialities
Provided By New
Technologies:
Technology
Epiphanies In The
Smartphone App
Industry
Machiavellianism Or
Morality - Which
Behaviour Pays Off
In Innovation
Contests?
Cabanes Benjamin,
Segrestin, Weil, Le
Masson
Understanding The
Role Of Imaginary In
The Dynamics Of
Expectations: The
Space Industry Case
Study
Preißner Stephanie,
Christina Raasch
Exploring The
Functional Sources
Of Disruptive
Innovation
Schweitzer Fiona,
Christiane Rau, Ellis
Van Den Hende
Schnurr Benedikt,
Ursula SchollGrissemann
How Can Users
Contribute To
Radical Innovation?
Is More Always
Better? How
Different Mass
Customization
Toolkits Affect
Customers’ Process
Enjoyment.
Room 7:KB1 17
Track G:
Creativity in PD
(I)
Room 8:KB1 18
Track F:
Managing
Knowledge in
PD (I)
Room 9:KB1 19
Track I:
Networks and
Alliances in PD
(I)
Pascal
LE MASSON
Tomoko
KAWAKAMI
Christer
KARLSSON
Levillain Kevin,
Blanche Segrestin,
Armand Hatchuel
Agogue Marine,
Kevin Levillain,
Sophie Hooge
Heidenreich Sven,
Benjamin Weber
Can Venture Capital
Foster Innovation?
A Study Of The
Coupling Between
Innovation And
Finance
An Analytical
Framework To
Evaluate Idea
Generation
Methodologies: The
Case Of The Serious
Game
Dubiel Anna,
Sebastian
Gloeckner, Serdar S.
Durmusoglu
Marino Louis,
Patrick M. Kreiser,
Jeffrey S. Hornsby,
Melanie Lorenz, K.
Mark Weaver
Faullant Rita,
Holzmann Patrick ,
Gängl-Ehrenwerth
Christina, Schwarz
Erich
Entrepreneurial
Orientation And
Strategic Alliance
Portfolio Diversity:
The Moderating
Influence Of
National Culture
Everybody Is Invited
But Not All Will
Come - The
Influence Of
Personality
Dispositions On
Users’ Entry
Decision Of
Crowdsourcing
Competitions
Estrada Isabel
Bergendahl
Magnus, Mats
Magnusson, Jennie
Björk
Organizational
Innovation As A
Collateral Benefit Of
Technological
Collaboration: The
Impact Of Alliance
Portfolio
Composition
Competition As A
Means To Manage
Ideation - An
Experimental Study
On The Effects Of
Competition In
Ideation
Global Discovery
Phase Management:
Antecedents And
Product Innovation
Outcomes
Frank Alejandro
Germán, José Luis
Duarte Ribeiro
Company Profile
And Knowledge
Transfer Factors In
New Product
Development Teams
Influence Factors In
New Product
Development
Jesic Darko, Albert
David, Albert Meige
Integration Of
External Knowledge
Within Firm’s
Internal Borders: A
Case Study On
Presans, An Open
Innovation
Intermediary
How To Configure
Inter-Organizational
Cooperation?
Investigating Effects
Of Formal And
Informal
Cooperation
Structure On Core
Management
Functions And
Innovation Success
Ryan Annmarie,
Debbie Harrison
Configuring
Complex Networks
As Source Of
Innovation And
Commercialisation:
The Role Of
Connecter Firms
Landoni Paolo,
Alessandro Sala,
Michele Coletti
Clusters
Governance: A
Model Based On
The Characteristics
Of The Clusters
12:3013:30
Lunch, Red Raisins, Main Building
Parallel Session Monday 2 (13:30 – 15.00)
Room 4:KBG 16
Room 5:
Room 6:KB1 16
KB1 15
Track M:
Track L:
Free
Engineering Issues
Innovation
Management in
(I)
Start-Ups and
Small Firms (II)
Room 1: KBG 13
Room 2: KBG 14
Room 3: KBG 15
Track A:
Organizing PD
(II)
Track J:
Managing
Software and IT
Innovation (I)
Track C:
Innovation
Strategies and
Leadership (II)
Keith GOFFIN
Tomoko
KAWAKAMI
Paul COUGHLAN
Antonio
FERNANDES
Bianchi Mattia,
Niklas Modig,
Anders Richtner
Beretta Michela,
Jennie Björk; Mats
Magnusson
Christiansen John K.,
Marta Gasparin,
Claus Varnes
Making Innovation
Flow: Solving The
Trade-Off Between
Lean And Innovation
The Role Of
Facilitators In ItEnabled Ideation
Systems
Bautzer Luiz R.
Cabigiosu Anna,
Francesco Zirpoli,
Markus Becker
R&D Integration
During Mergers And
Acquisitions:
Balancing Planning
And Improvisation
Lima Filipe, António
Fernandes
Context Adaptive
Product
Management:
Uncertainty And
Complexity
Enabling Boundary
Spanning Product
Configuration
Traceability – How
Information
Infrastructures
Transform
Collaboration
Between Disciplines
Filip David
The Dynamics Of
Innovation Vs.
Standardization In
Open Standards
Development
Room 7:KB1 17
Room 8:KB1 18
Room 9:KB1 19
Track G:
Creativity in PD (II)
Track F:
Managing
Knowledge in
PD (II)
Track I:
Networks and
Alliances in PD
(III)
Tommaso
BUGANZA
Thomas HUSTAD
Hans KOLLER
Roberto
VERGANTI
Dunne O'Higgins
Fidelma, Kathryn
Cormican
Billington Mary
Genevieve, Katja
Maria Hydle
David Albert, Sophie
Hooge
Karlsson Anna, Peter
Törlind, Christian
Johansson
Estrada Isabel, Dries
L.M. Faems, Pedro
M.M. De Faria
How Front End
Processes Are
Interlocking SocioTechnical Elements
In Black-Boxes
User Engagement In
Innovation: Current
Practices In A Regional
MedTech Cluster
Managing R&D
Collaboration For
New Product
Development In
Starts Ups And
SMEs
Managing Rejected
Ideas From Projects
- A Way To Avoid
Idea Cemeteries
Co-Opetition And
Product Innovation
Performance: The
Moderating Impact
Of Internal
Knowledge Sharing
And Knowledge
Protection
Mechanisms
Frattini Federico,
Alfredo De Massis,
Annalisa Croce,Josip
Kotlar
Gerstlberger Wolfgang,
Giacomo Liotta
Green William,
Robert Cluley
Dittrich Koen, Tom
Denee
Implications Of
Modularization For Firm
Performance – Findings
From European
Manufacturing
Companies In
Scandinavia And
Germany
Dealing With
Dissatisfaction:
Managing The
Tensions Between
Innovation And
Creativity Within A
Growing
Organization.
Laine Teemu,
Rantamaa, Asta;
Korhonen, Tuomas
Moreno-Moya
María, MunueraAlemán Jose Luis
Schneider Martin, Jan
Goepfert, Gerhard
Tretow
Woschke Tino,
Heiko Haase, Arndt
Lautenschläger
The Impact Of
Predevelopment
Activities On
Product Innovation
Success
Configurations Of
Modularity
Management And Their
Performance
Implications: Exploring
Corporate Value
Creation For Modular
Product Architectures
Waste In Innovation
Processes: A
Qualitative Study In
The SME Sector
Drivers Of
Innovation
Investments In
Family And NonFamily Firms
What Makes An Efficient
Theme For A Creativity
Session?
An Exploratory Analysis
From Industrial
Innovation-Oriented
Creativity Workshops
Zhang Dan
Industrial Designers, Are
You Ready For Foreign
Markets? Assessing
Designer Confidence
And Prediction Accuracy
In A Transnational
Marketing Context
Dubois, Louis-Etienne,
Pascal Le Masson,
Benoit Weil, Patrick
Cohendet
Co-Design Org Change
Accounting
Prototypes
Supporting Product
Development
Annosi Maria
Carmela, Mats
Magnusson,
Antonella Martini,
Laura Peonia
Agile
Implementation
And Organizational
Knowledge: Is There
A Problem?- An
Abductive
Framework
Open Innovation In
The Biomedical
Industry. A
Framework For
Assessing PublicPrivate Research
Partnerships
Fong Hoi Yan Anna,
Yuhong Lan, ShangJyh Liu
Tailoring-Making
Patenting Strategies
To Be In-Sync With
Industry Evolution
15:0015:30
Coffee break
Room 1: KBG 13
Track A:
Organizing PD
(III)
Anthony Di
BENEDETTO
Candi Marina,
Deborah Roberts,
Tucker Marion,
Gloria Barczak
Driving Customer
Contributions To
NPD By Connecting
People
Kohler Thomas,
Daniel Stieger
Crowdsourcing
Social Innovation
Platforms:
Collaboration Vs.
Competition
Jahanmir Sara F.,
Luis Filipe Lages
The Late-Adopter
Scale: A Measure Of
Late Adoption Of
Technologies
Room 2: KBG 14
Track B:
Service
Innovation and
NSD (II)
Helen PERKS
Room 3: KBG 15
Track C:
Innovation
Strategies and
Leadership (III)
Ludwig
BSTIELER
Buganza Tommaso,
Elena Pellizzoni
Kopmann Julian,
Alexander Kock,
Catherine Killen,
Hans Georg
Gemünden
Extracting Value
From Big Data: TwoSided Market
Strategy
Parallel Session Monday 3 (15:30 – 17.00)
Room 4:KBG 16
Room 5:KB1 15
Room 6:KB1 16
Track H:
Track E:
Track H:
Innovation by
Marketing and
Innovation by
Design (I)
Users (II)
Design (II)
Room 9:KB1 19
Track I:
Networks and
Alliances in PD
(IV)
Koenraad
DEBACKERE
Kok Robert, Raphaël
G.M. Smals Armand
A.J. Smits
Abbie GRIFFIN
Christer
KARLSSON
Erik Jan
HULTINK
Micheli Pietro
Bettiga Debora,
Shan Chen, Lucio
Lamberti
Cautela Cabirio,
Michele Simoni
Andersson Hans,
Mattias Johansson
Larbig Christine,
Chris Storey
The Evolutionary
Dynamics Of
Product Design
During The Early
Phases Of A
Technological
Change. An
Explorative
Research In Italian
Lighting Industry.
The Role Of Patent
Engineer - Inventor
Interaction For
Research And
Product
Development
Creativity
Antecedents To
Customer
Involvement In New
Service
Development – The
Role Of Customer
Centricity, Service
Newness And
Market Uncertainty
Hajnassiri Sara,
Christoph H. Loch,
Nicholas Hm
Caldwellp, John
Clarkson
Costa Claudia, Rita
Coelho Vale, Luis
Lages
Larbig Christine,
Chris D. Storey
Introducing And
Embedding Design
Looking For The CoCeators: Exploring
The Antecedents Of
Customer
Willingness To
Participate In CoCreation.
The Role Of
Innovation Portfolio
Management In The
Nexus Between
Deliberate And
Emergent
Innovation
Strategies
Brem Alexander,
Nivedita Agarwal,
Michael Grottke
Philippe Silberzahn,
Fabien Mieyeville,
Renaud Gaultier,
Jean-Patrick Péché
Frontline
Employees’ Role In
Practice Based
Service Innovation
A Unified Innovation
Approach To
Emerging Markets:
Imperatives To Play
And Win The Game
Sigurdsson Kjartan,
Ahmad Beltagui,
Marina Candi
Lenihan Helena,
Helen McGuirk
Richard Brookes,
Victoria Little
Rau Christiane,
Fiona Schweitzer
Wei Liu, James
Moultrie
Firms' Innovative
Human Capital: A
Role For Public
Policy?
Understanding
Design-Driven
Innovation: An
Exemplary Case Of
'Radical Design'
Technologically
Reflective
Individuals As
Enablers Of Social
Innovation
Investigating The
Use Of Traditional
Vs. New Methods Of
Involving Customers
In New Product
Development
How Do We Know
We Train Innovators
Effectively?
Developing The
Assessment Criteria
Of A New Design
Thinking MSc
Program
Hietschold Nadine,
Ronny Reinhardt,
Sebastian Gurtner
Overcoming
Consumer
Resistance To
Innovations – A
Content Analysis
Approach
How Innovative Are
They?
Search Strategies In
Holistic Design
Problems
Öberg Åsa, Naiara
Altuna, Roberto
Verganti
Interpreters - A
Source Of
Innovations Driven
By Meaning
SMEs
19:00-22.00
Room 8:KB1 18
Track F:
Managing
Knowledge in
PD (III)
Albert DAVID
Muireann
McMahon
Engen Marit, Jenny
Karlsson, Per Skålén,
Lars Fuglsang
Socially Responsible
Business Model
Innovation As A
Driver For Service
Innovation In
Room 7:KB1 17
Track G:
Creativity in PD
(III)
Conference dinner, Bunratty Folk Park (Pick up beginning at 18.00 from University of Limerick)
Designing Customer
Involvement
Initiatives In New
Service
Development Towards A
Taxonomy
Patricia Maher, Paul
Coughlan
Affordance And
Total Product
Design
Explaining Dynamics
Of Supplier
Involvement In
Complex NPD
Jean Fabien, Pascal
Le Masson, Benoît
Weil
Convince Me Or
Commit Me? Avoid
The Cognitive Trap
Induced By NonHuman Actors In
Early Stages Of NPD.
Pemartín María,
Ana I. RodríguezEscudero, José Luis
Munuera-Alemán
Synergistic Effects
Of Interaction In
New Product
Development
Collaboration
Tuesday June 17, 2014
08:3009.45
09.4510.15
Conference day 2
Keynote address, KBG 12 – “Engineering Global Development: Using Emerging Market Constraints to Drive Global Innovation”
Dr. Amos Winter, MIT
Introduction: Professor Edmond Magner, Dean Science and Engineering
Coffee break
Room 1: KBG 13
Track A:
Organizing PD (IV)
Tommaso
BUGANZA
Room 2: KBG 14
Track B:
Service
Innovation and
NSD (III)
John
CHRISTIANSEN
Room 3: KBG 15
Track C:
Innovation
Strategies and
Leadership (IV)
Antonio
FERNANDES
Carsten Schultz, Frank
Tietze, Robert Lorenz,
Kah-Hin Chai, Robert
Lorenz
Parallel Session Tuesday 1 (10:15 – 12.15)
Room 5:KB1 15
Room 6:KB1 16
Track E:
Track H:
Marketing and
Innovation by
Users (III)
Design (III)
Room 7:KB1 17
Track H:
Innovation by
Design (IV)
Room 8:KB1 18
Track A:
Organizing PD (V)
Room 9:KB1 19
Track I:
Networks and
Alliances in PD (V)
Thomas HUSTAD
Leonard O’Sullivan
Erik Jan HULTINK
Koenraad
DEBACKERE
Annmarie RYAN
Birgisdóttir Birna
Dröfn, Sigrún
Gunnarsdóttir, Marina
Candi
Baxter David, Keith
Goffin, Marek
Szwejczewski, Ursula
Koners
Morillo Rodriguez
Marta, Claudio
Dell'era; Roberto
Verganti
Zhang Dan, Anthony Di
Benedetto, Eric
Eisenstein
Backmann Julia, Martin
Hoegl
Organizational Design
For Service Innovation
Development : An
Empirical Analysis Of
Servitizing Firms In The
German Manufacturing
Industry
Leading For Creativity:
An Examination Of The
Relationship Between
Servant Leadership
And Creative SelfEfficacy
Created, Not Captured:
A Study Of Customer
Needs
The Contribution Of
Visionary Projects To
The Innovation Project
Portfolio - Analysing
The Exploration Of
Technological
Innovations In DesignOriented Contexts
Dell'era Claudio,
Giovanni Radaelli;
Federico Frattini;
Antonio Messeni
Petruzzelli
Cankurtaran Pinar,
Fred Langerak, Erik Jan
Hultink
Story Victoria, Jamie
Burton, Chris Raddats,
Judy Zolkiewski
Sakellariou Evy, K.
Karantinou, K. Goffin
Geng Viktoria,
Cornelius Herstatt
The Role Of Project
Innovativeness And
Acceleration Goal On
Acceleration Strategy
Choice
Service Innovation In
Traditionally ProductOriented Firms:
Dynamic Capabilties
For Innovation Success
In Servitizing
Hoegl Martin, Patrick
Hoffmann, Miriam
Muethel, Matthias
Weiss
‘Customer Insights’:
How Managers Use
Market Research Data
To Generate Product
Ideas
The Cradle-To-Cradle
(C2C) Paradigm In The
Context Of Innovation
Management And
Driving
Forces For
Implementation
Smed Marie, Kenneth
A. Getz, Søren Salomo
New, But Slow –
Technical Newness
Challenges Late Stage
Development Speed
Dual Ladders And R&D
Professionals’ SelfDirected Career
Management: On The
Role Of Equality And
Transparency
Affect, Attitude, And
Meaning: Assessing
The Universality Of
Aesthetic Design In A
Transnational
Marketing Context
Uusitalo Olavi
The Impact Of Design
And Innovation On
Branding And
Performance Of A
Small Company
The Impact Of
Permanent And
Temporary Newcomers
On Team Performance:
The Moderating Role
Of Team Leadership
And Organizational
Reputation: A
Longitudinal Analysis
Of Italian Football
League Teams
Tolonen Arto, Marzieh
Shahmarichatqhieh,
Janne Harkonen, Harri
Haapasalo
Product Portfolio
Management –
Governance For
Commercial And
Technical Portfolios
Over Life Cycle
Trustworthiness And
Vulnerability-Based
Trust In
Interorganizational
New Product
Development Teams
Backmann Julia, Martin
Hoegl, John Cordery
Soaking It Up: A TeamLevel Perspective On
Absorptive Capacity
Tucker Marion,
Sebastian K. Fixson
Back-Loading: An
Exploratory, Quantitive
Investigation By NPD
Phase
Christensen Irene,
Christer Karlsson
Productivity
Improvement Through
Optimizing The RampUp Process
Raja Jawwad, Mehmet
Chakkol; Mark
Johnson, Keith Goffin
Identifying Buyer
Priorities For
Integrated Products
And Services: A Stage
Approach
Tanev Stoyan, Giacomo
Liotta, Andrius
Kleismantas
The Value Of ProductEnabled Services In Top
R&D Spenders In
Canada And Europe
Chrysos Paris, Philippe
Lefebvre
Parry Mark, Tomoko
Kawakami
Beyond Users And
Enterprises: The
Innovative Figure Of
The Developer.The
Case Of Web-Based
Applications.
The Impact Of
Perceived Autotelic
Benefits On Purchase
Intent: A Study Of
Paper Books And EReaders
Rosier Jan, Keith Goffin
Jetter Antonie,
Shabnam R. Jahromi
CEO Absorptive
Capacity And R&D
Trust In Life Science
R&D Firms
12.15-13.15
Lunch, Red Raisins, Main Building
Room 1: KBG 13
Room 2: KBG 14
Room 3: KBG 15
Track A:
Organizing PD
(VI)
Track B:
Service
Innovation and
NSD (IV)
Helen PERKS
Track C:
Innovation
Strategies and
Leadership (V)
Pascal
LE MASSON
Bellini Emilio,
Claudio Dell'era,
Giuseppe Pinto,
Roberto Verganti
Vaniala Iiro, JuhoPetteri Huhtala,
Antti Sihvonen,
Henrikki Tikkanen
Radical Innovation
Of Retail Services:
Enriching The
Customer
Experience
Proposing New
Meanings
Market Orientation
And Business
Performance In
Dynamic
Competitive
Markets: The Role
Of Product
Innovation
Aggressiveness
Paul COUGHLAN
Simplay Steve,
Richard Anderson
The Drivers To
Outsourcing And
Offshoring Product
Development And
Design: Empirical
Analysis From The
Automotive
Industry.
. Swan K. Scott,
Michael G. Luchs,
M.E.H. Creusen
A Review Of Marketing
Research On Product
Design
And Directions For
Future Research
Analyzing Ethnographic
Interviews With Fuzzy
Cognitive Maps To
Identify Current And
Future Product
Requirements: A Case
Study In Personal
Health Information
Management.
Landoni Paolo, Claudio
Dell’era, Gregorio
Ferraloro, Mattia
Peradotto, Helena
Karlsson, Roberto
Verganti
Design Contribution To
The Competitive
Performances Of SMEs:
The Role Of Design
Capabilities
Townsend Janell, Minu
Kumar, Douglas W.
Vorhies
Exploring the Role of
Product-Level Design
Features in Creating
Consumer Affection for
a Brand: An Empirical
Analysis
Parallel Session Tuesday 2 (13.15 – 14.45)
Room 4:KBG 16
Room 5:KB1 15
Room
6:KB1 16
Track D:
Track E:
Free
Radical
Marketing and Users
Innovation (II)
(IV)
Dymyd Lesya
How Technological
Organizations
Innovate: A Case Study
Of Exploration And
Exploitation In
Technology – Based
Firm
Simonse Lianne, Helen
Perks
Cross-Functional Shifts
In Roadmapping:
Sequence Analysis Of
Roadmapping Practices
At A Large Corporation
Murto Pekka, Oscar
Person
Coupled And
Uncoupled Relations:
An In-Depth Case Study
On The Work Of
Designers In A Business
Network
Buonansegna Erika,
Søren Salomo, Carsten
Schultz, Tom Stargardt
A Relational View On
Partnership Efficiency
In Pharmaceutical New
Product Development
Room 7:KB1 17
Room 8:KB1 18
Track G:
Creativity in PD
(IV)
Track A:
Organizing PD (VII)
Armand
HATCHUEL
Anthony Di
BENEDETTO
Albert DAVID
Ludwig BSTIELER
Story Victoria,
Nathaniel Boso,
John Cadogan
Schuhmacher Monika,
Sabine Kuesterm, Johanna
Siegk
Eling Katrin, Fred
Langerak, Abbie
Griffin
Uppvall Lars, Mats Engwall,
Caroline Munthe
Examining Boundary
Conditions Of FirmLevel Innovation
Novelty-Sales
Performance
Relationship: Roles
Of Social
Networking Efforts
Of Internationalizing
Entrepreneurial
Firms
Reverse Innovations: What
To Communicate When
Launching Innovations From
Emerging Markets In
Developed Markets
The Performance
Effects Of
Combining Rational
And Intuitive
Approaches In
Making New
Product Idea
Evaluation Decisions
Fads And Facts In New
Product Development:
Mapping The Use Of
Management Methods In
Product Development
Management
Room
9:KB1 19
Free
Liew Angela
Masiello Barbara,
Alessandra
Marasco, Francesco
Izzo, Umberto
Amato
The Effects Of
Reinforcing And
Redirecting Controls
In Innovation
Exploring Clients’
Role In The
Innovation Of
Advertising Services:
A European Survey
Cormican Kathryn,
Clare O'Dwyer
Martinsuo Miia,
Sannamari
Lukkaroinen And
Jussi Heikkilä
Critical Success
Factors In New
Medical Device
Development: A
Regulatory
Perspective
14.45 15.15
15:15 –
16.45
16.4517.15
Customers’ New
Technology
Adoption Driving
Supplier’s Service
Innovations
Kahn Kenneth,
Mayoor Mohan
Kierans Ian, Keith
Goffin
Tandrup Thomas, Carsten
Schultz, Søren Salomo
Karlsson Anna,
Jennie Björk
Armen Mkrtchyan, Jayakanth
Srinivasan
Exploring The
Brand–Innovation
Relationship:
Preliminary Findings
From A Multi-Study
Research Program
Choosing The Right
Actors For Business
Model Innovation
The Problem Of Internal
Information Dissemination
From External Collaborations
In Radical NPD Projects.
Emotions In Idea
Development—
Exploring The
Influence Of Belief
And Biases
Enhancing Product
Development Capabilities Of
SMEs: A Study In A LessDeveloped Country
Öberg Åsa, Roberto
Verganti
Dennstedt Bianca,
Hans Koller
Huizingh Eelko, Ivar
Dechesne
Rossi Monica, Sergio Terzi,
Marco Taisch
Carving Out The
Product Meaning –
From Awakening To
Embodying
Business Model
Innovations In The
Digital Publishing
Industry
Schroll Roland, Anna Hribar,
Liliane Wieder, Reinhard
Grohs
Laughing Your Way
To Innovation:
Testing The Effects
Of Humor On
Creativity And
Innovativeness
Innovation Through
Engineering And Design Best
Practices: An Empirical
Research
An Investigation Of The
Positive Effects Of
Uncertainty In
Preannouncements
Coffee break
Meet the Editors, KBG 12: Moderated by Tom Hustad
 Journal of Product Innovation Management: Gloria Barczak, Ed.
 Research-Technology Management: Keith Goffin, Ed. Board
 IEEE-TEM: Peter Love, ‘People and Organizations’ Dept. Ed.
 Creativity & Innovation Management: Nuran Acur & Mats Magnusson
Introduction and welcome to KBS by Philip O’Regan
Closing session – KBG 12



Best Paper Award
Outlook to 2015 Conference
Closing