7th May 2015
PRESS RELEASE
Beef from the Dairy Herd
Beef from dairy is a key part of the national diet and is a major focus at NBA
Beef Expo
Peter Jones Livestock’s (PJL Ltd) presentation and showcase of cattle entitled ‘Beef from
the Dairy Herd’, is a major focus at NBA Beef Expo 2015, on 21st May. The company will be
highlighting the potential opportunities from this sector of the market, which is sometimes
disregarded in spite of its importance. In addition to case study examples they will present
pens of reared continental bulls, continental heifers and black and white bulls
Chris Mallon National Director of the NBA said: “Almost 50% of the beef we eat is from the
Diary Herd, so they are a crucial part of the industry which can’t be ignored. NBA Beef Expo
is an all-encompassing event and we are delighted to have the opportunity to showcase this
element.”
PJL Ltd, was formed in 2002, and is a livestock marketing company based in Tarporley,
Cheshire. Operating farm to farm, primarily across the North of England, it directly supplies
and purchases store and breeding stock, including quality baby and reared calves.
Although Yorkshire is a key area, PJL has established finishing units, from across the UK,
and have cattle procurement agreements in place to support these contracts with calf
producers.
Peter Jones of PJL Ltd, said: “With the decline in the suckler cow we are seeing an
increased interest in beef produced from dairy animals, in particular because of their
production predictably and uniformity. We will be presenting three pens of livestock. Through
these demonstrations the aim is to show animals that have the potential, together with those
farmers who are already maximising the most of this opportunity.”
Supporting the livestock exhibits will be a series of three case studies which include pens of
cattle from three farmers.
Ian Rutter farms 500 acres of mainly arable land near Rothbury. Ian’s indoor beef unit
produces 200 dairy-bred, mainly Simmental and Blue cross steers per year. He sells them
after they have been in his unit for approximately 10-12 months to local abattoirs.
Willy Raine of Screwton near Northallerton; Willy buys in 80 Holstein FR bulls per year onto
his 350 acre farm. Purchased at 4/5 months they are kept on the farm until they are 16/17
months old. Two of Willy’s bulls recently topped the market at over £1100.00 each at
Northallerton Mart.
Finally, Will Smith who farms near Derby. His beef unit produces 50-60 dairy bred, mainly
Simmental and Belgian Blue cross heifers per year. These are brought in, in
October/November and finished in March at about 18 months.
Bringing together the very best in British commercial and pedigree cattle, equipment,
knowledge-sharing, and show classes, NBA Beef Expo is the British Beef Industry’s annual
showcase. The event is being hosted at York Auction Centre, on Thursday 21st May, and
will be attended by one of Britain’s most famous farmers, BBC Countryfile’s Adam Henson.
-EndsMedia Enquiries:
Barbara Huddart
Glendale PR
T: 01668 283 044
E: barbara@glendalepr.co.uk