Press Release
CES 2015:
Continental at CES 2015: Product Highlights






Dynamic electronic Horizon – a cloud based sensor
LTE telematics from Continental powers Subaru’s Starlink
Smartwatch – Intelligent Key: New Access Technologies
Curved and brilliant: OLED Touch display
Augmented Reality: More efficient diagnosis and repair
Environment sensors: Intelligence for safe and comfortable driving
Las Vegas, Nevada, U.S.A., January 6, 2015. At the Consumer Electronics Show 2015 in Las
Vegas (January 6th to 9th), Continental is highlighting how automotive electronics benefit from
connecting the vehicle to the cloud under the company’s exhibition theme, “the power of intelligent
mobility.” The international automotive supplier is demonstrating this to its customers using four
innovation paths: Control, Entertainment, Information and Safety.
"At the 2015 CES, we are demonstrating how the online world is rapidly evolving to make our
vehicles more attractive, safer and more efficient. This is why we are showcasing ready-to-market
solutions for the intelligent vehicle to our customers," said Helmut Matschi, member of the
Continental Executive Board and head of the Interior division.
The Dynamic Electronic Horizon
At the core of Continental’s innovations for CES this year is the dynamic electronic Horizon
(eHorizon). Together, with its collaboration partner IBM and the location cloud company HERE
and, Continental turns the digital map into a high-precision and constantly up-to-date sensor that
can be used for much more than just navigation.
“With the dynamic eHorizon we have the ability to incorporate dynamic events like weather, traffic
or construction sites on the route into the digital map and make this information available for
vehicle electronics,” said Matschi. The information is gathered from a multitude of sources based
on the principle of crowd-sourcing. “In fact the dynamic eHorizon turns cars into moving sensors,
which constantly exchange data on the road with the cloud”, he continued.
With the dynamic eHorizon being the focal point of Continental’s CES exhibit, the automotive
supplier is also showcasing how other systems benefit from the cloud. This starts with connected
1/4
Your contact:
Mary Arraf, 248-766-9241
-2energy management for Continental’s mild hybrid system 48 Volt Eco Drive, which allows for the
most efficient operating strategies during the drive. At the heart of this, the connected central
powertrain controller from Continental uses the information from the cloud to improve functions like
sailing, coasting or energy regeneration. The use cases for Continental’s eHorizon extend even
further and include highly automated driving, where eHorizon technology is needed to allow the
vehicle to ‘look around the corner’.
Telematics: Continental powers Subaru’s STARLINK
At the beginning of any connected service, stands a reliable connection to the mobile data
network. With nearly two decades of experience, Continental has proven its expertise in
connecting the car to the online world. Beginning this summer, Continental’s latest LTE capable
Telematics Module will enable a wide variety of connectivity services for Subaru’s in-vehicle
technology, STARLINK, for US market vehicles. The range of services available to Subaru owners
will include Stolen Vehicle Locator assistance, Automatic Collision Notification, remote vehicle
services like lock/unlock via smartphone device, and monthly diagnostics reports keeping
customers in touch with key vehicle functions. For Continental, the dynamics in the connectivity
market demonstrate how essential these features are becoming for drivers all around the world,
and that Continental’s technology is well-suited to serve this need.
Smart Watch – Intelligent Key: New Access Technologies from Continental
For Continental, getting connected starts outside the vehicle. “We enable drivers to use the
consumer electronics devices they are familiar with to control integral functions of the vehicle. For
example, at CES, Continental is demonstrating how it transforms a smart watch on the driver’s
wrist into a remote car key,” said Matschi.
The smart watch as a car key is using Bluetooth to connect to Continental’s latest bidirectional
remote key – also known as the gateway key. The gateway key works as an interface between the
vehicle and the smart watch to transfer data (vehicle and diagnostics data, and user profile) to the
vehicle. The smart watch is used as an operating device. Through an App, the driver can open or
close the vehicle or exchange other information simply by using the display of the smart watch.
2/4
Your contact:
Mary Arraf, 248-766-9241
-3Curved and brilliant: OLED Touch display
Just as touch screens have become increasingly important in mobile phones with the switch from
cell phones to smartphones, vehicles need the flexibility of touch screens with more functionalities
and connected services entering the vehicle. With its curved OLED Touch Display, Continental is
now offering a strong contrast, capable of displaying bold colors with no background lighting and a
magnitude of interaction possibilities with touch functionality.
The most striking detail is that Continental’s new display is curved, which allows car manufacturers
the design freedom to seamlessly integrate the display, in the center console, for example. Using
special electronics and chemically hardened glass, Continental has also ensured that the display
meets automotive requirements and lasts for many years.
Augmented Reality: More efficient diagnosis and repair
Connected Services extend into the aftermarket and can help to facilitate diagnosis and the repair
of vehicles. For that reason, Continental has its ‘Connected Technician’ solution that places the
technician at the center of the process using Augmented Reality technology. The tablet application
connects to the car via a wireless communication interface and guides the technician step-by-step
through the entire diagnosis and repair process. It puts all of the information necessary for each
step, i.e. work instructions, faulty parts or the exact tool needed for a certain job, in front of the
technician allowing them to focus on the vehicle. Integration with dealer management systems
ensures that the technician is working on the right job and a full feature diagnostics runtime
automatically recognizes the vehicle type, detects faults and provides the complete technical
information available for the car. Overall, the intuitive operation leads to a much simpler, faster and
more accurate diagnosis and repair and also optimizes service planning. At CES, Continental also
shows how Augmented Reality applications with voice input and feedback enable the technician to
remain hands-free, therefore working even more efficiently.
Environment sensors: Intelligence for safe and comfortable driving
Environment sensors, like cameras, radar and lidar provide the vehicle with the intelligence that
allows the driver stress-free driving. They make a great contribution, by sensing the environment
around the vehicle and increasing driving safety, to reach Continental’s goal of accident-free
driving. When it comes to safety, monitoring not only the area in front of, or behind a vehicle, but
also all around it, will be the next step towards accident-free driving.
3/4
Your contact:
Mary Arraf, 248-766-9241
-4With Surround View, Continental provides a complete 360-degree view around the entire vehicle.
The combination of a rear-view camera with an active Advanced Driver Assistance Systems
braking solution will help to minimize the numerous fatalities and injuries caused by back over
crashes. In 2014, NHTSA issued a mandate that will require all light vehicles to have rear-view
visibility technology (backup cameras) by 2018. Additionally, these sensors enable and provide a
fallback option for automated driving. These sensors, and the fusion of sensor data, will evolve to
realize the next steps of partially, highly and ultimately fully automated driving.
Continental develops intelligent technologies for transporting people and their goods. As a reliable partner,
the international automotive supplier, tire manufacturer, and industrial partner provides sustainable, safe,
comfortable, individual, and affordable solutions. In 2013, the corporation generated sales of approximately
€33.3 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tires, and ContiTech. Continental
currently employs around 189,000 people in 49 countries.
Contacts
Mary Arraf
Communications Manager
Continental Automotive Systems
One Continental Dr.
Auburn Hills, MI 48326
Phone: 248-393-5509
E-mail: mary.arraf@continentalcorporation.com
Sebastian Fillenberg
External Communications
Continental / Interior Division
Sodener Strasse 9
65824 Schwalbach am Taunus, Germany
Phone: +49 6196 87-3709
sebastian.fillenberg@continentalcorporation.com
This press release is available in the following languages: German, English
Links
Online press portal:
www.continental-press.com
Online video portal:
http://videoportal.continental-corporation.com/
Online media database: www.mediacenter.continental-corporation.com
Your contact:
Mary Arraf, 248-766-9241