'The company's objective is the manufacture and distribution of food products
in such manner as to promote a mutuality of services and benefits among all
stakeholders.' - Forrest E. Mars, Sr.1947 (www.mars.com, 2015)
Mars, Inc. is an American global manufacturer of confectionery, pet food, and
other food products with US$33 billion in annual sales in 2013, and is ranked as
the 6th largest privately held company in the United States by Forbes.
From free candy to pet-friendly perks, Mars was founded by Frank C. Mars and
is a company that is known for the confectionery items that it creates such
as Milky Way, M&M's, Twix, Skittles, Snickers, and the Mars bar. They also
produce non-confectionery snacks, such as Combos, and other foods,
including Uncle Ben's Rice and pasta sauce brand Dolmio, as well as pet foods,
such as Whiskas and Pedigree brands. (www.wikipedia.org, 2015)
Its diversified galaxy of brands for man and beast are iconic — from chocolate
favorites like M&M’s and Snickers to Wrigley’s Juicy Fruit and Lifesavers to petcare products like Pedigree and Whiskas, as well as Uncle Ben’s Converted Rice.
The company says it does 200 million consumer transactions a day. But despite
that reach across civilization and into customer pockets, Mars is among the
most secretive, insular, and little understood multinational companies around.
(www.fortune.com, 2015)
Financial resources
In 1911 Frank C. Mars started making and selling butter cream Candy from his
kitchen in Tacoma, Washington. Then moved to larger quarters In Minnesota,
where again he starts in the basket candies business. In 1923 the MILKY WAY
Candy bar was introduced and was an instant success. Due to that sales increased
from under $100000 a year to $793000. And finally in 1929 Mars Incorporated
was established with approximately 200 workers relocated to Chicago and
started full production in a plant which still exists today.
Finance Department analysis
This is high-value finance. Teams of front-facing specialists integrated into
the business and integral to its success. Associates who provide the full
spectrum of financial services from putting in place the kind of financial
controls that protect our assets to delivering detailed analysis and insight
that guides our strategic development.
The talented people who work here all have high levels of technical
proficiency. They’re the kind of people who can take on board all sorts of
complex information, process it quickly and act on it with sound judgment,
honor and character. This is the place for people who have the courage to
act on their beliefs and who can consistently deliver outstanding results
through themselves and through others.
Roles within finance
The finance function has defined 13 competencies that encapsulate all of
our finance roles. These are:
 Financial control
 Statutory accounting
 Business planning
 Risk management
 Commodity and currency reporting & control
 Cost accounting and budget management
 Analysis and evaluation of business activities
 Business process and information technology effectiveness
 Investment management
 Workplace effectiveness
 Tax management
 Treasury management
 Benefits management
(www.mars.com, 2015)
Human resources Department analysis
Inside Mars, HR is known as People & Organization (P&O). And the P&O
team is the reason why great people join us and stay with us. They create
the conditions for our associates to grow, learn and develop, to further their
careers and make those careers mean more for themselves, the business
and the communities we operate in.
Although their main focus could be said to be talent development, taking in
everything from graduate recruitment through to executive leadership
development, the actual scope of P&O is broad. It includes:
 Development and communication of business objectives and ways of
working that are consistent with corporate philosophy
 Providing expertise on organizational design and improving
effectiveness
 Designing and deploying personnel policies and practices
 Supporting individual associates and their managers, to ensure wellbeing and engagement
 Provide the tools to bring great people into the business and develop
them for the future
 Encourage learning the Mars university, supporting all associates to
perform at an excellent level
 Design competitive remuneration and benefits packages
(www.mars.com, 2015)
Marketing Department Analysis
Forget everyday marketing. This is marketing that makes history. Marketing
that builds global power brands. Where you’re given the freedom to think
big and be creative. To develop powerful ideas and deliver best-in-class
executions and winning business models that bring to life the very essence
of our brands.
Finding those creative and innovative ways to communicate and interact
with customers calls for a special mix of skills and qualities. High levels of
creativity, intuition, empathy, technical know-how and real consumer insight
are all essential. On top of that we expect you to have a true passion for
what you do to ensure we never compromise.
Roles within marketing
We put a lot of emphasis on local marketers being responsible for driving
local insights and developing relevant information and communication
programs.
The competencies we value are:
 Leveraging powerful consumer insights
 Building brand experiences
 Developing and deploying breakthrough strategies
 Creating superior value propositions
 Building brand meaning through stand-out communication
 Building powerful brand financial models
 Inspiring the organization behind the vision
(www.mars.com, 2015)
Information services Department Analysis
What's next? Sounds like a simple question. Not in terms of technology.
Information Services (IS), our global IT division, is constantly looking
around the corner to see what's coming and they make sure our business
gets the best out of any new developments. They deliver value by
developing, deploying and supporting agile, intelligent technology solutions
and services that drive business performance and improve life for everyone
in our business.
As the technology landscape continues to evolve so will the range of
exciting opportunities we can offer around the world. For those positions
we’re looking for people with a high level of technical proficiency, and a
good mix of technical and business skills. The kind of people who can
demonstrate leadership, operational excellence and the ability to develop a
portfolio of solutions and cost-effective IT services focused on customer
needs.
Roles within IS
We are organized along four lines:
 Application development
 Support services
 Technology services
 Regional support
(www.mars.com, 2015)
Human Capital
All companies are different however at Mars Inc.’s work environment distinct
from other companies. As one of the leading privately owned businesses in the
world Mars inc. employees enjoy unusual levels of freedom when it comes to how
they operate. It allows employees to do business in a free thinking kind of way.
Making it easier for good people with initiation to make great products. However,
employees must carry a great deal of responsibility, a variety of possibilities and
the opportunity to improve things for everyone else along the way. In conclusion
employees in Mars inc. must be innovative in ideas and updated with markets and
must also have skills such as good communication, listening, critical thinking and
perceptiveness.
Global leadership
Board of Directors
As a private, family-owned company, Mars, Incorporated is governed by a Board
of Directors. The Directors are members of the Mars family. The Mars Board of
Directors receives independent advice from four external Board Advisors.
Management Team
Mars, Incorporated is run by a global management team led by Grant F. Reid,
Office of the President. The company’s management team brings a wealth of
experience to bear in its oversight of the day-to-day operations of the business
across six business segments: Pet care, Chocolate, Food, Wrigley, Drinks and
Symbioscience. Mars has aligned its global leadership structure with these
business segments in an effort to continue to grow and sustain improvement in
company performance.
Members of the Mars, Incorporated Management Team include:
Grant F. Reid, Office of the President
Aileen Richards /
Eric Minvielle Executive Vice
President, VP People and
Organization
Jean-Christophe
Flatin President, Global Chocolate
Reuben Gamoran Chief Financial
Officer
Poul Weihrauch President, Global
Petcare
David Kamenetzky Vice President,
Corporate Affairs and Strategic
Initiatives
Frank Mars President, Symbioscience
John Donofrio Vice President,
Secretary & General Counsel
Martin Radvan President, Wrigley
Richard WareVice President, Supply,
Research & Development and
Procurement
Fiona Dawson President, Global
Food,
Drinks and European
Multisales
Bruce McCollChief Marketing Officer
Mars Global Advisors
The Mars Global Advisors are an advisory-only group of external experts who
engage the senior management of Mars, Incorporated in strategic dialogues
regarding major public policy, geopolitical, and macroeconomic issues and
trends, and how they affect business strategies and priorities.
Members of the Mars Global Advisors group include:
Rosanna Wong
Executive Director of the Hong Kong Federation of
Youth Groups
Moises Naim
Columnist and commentator on globalization,
international politics and economics
Alan Milburn
Former Member of U.K. Parliament for Darlington
and U.K. Secretary of State for Health
David Kessler
Professor of Pediatrics and Epidemiology and
Biostatistics at the School of Medicine, University
of California, San Francisco, and former
Commissioner of the U.S. Food and Drug
Administration
Josette Sheeran
President & CEO, The Asia Society
(www.mars.com, 2015)
Mars, Incorporated operates in 74 countries worldwide. STRUCTURE
Mars Market Summary in the GCC
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Launched in Dubai in 1993
Five business segments: Chocolate, Petcare, Food, Drinks and Wrigley
More than 400 Associates
One factory and one office. Our first factory in Saudi Arabia is under
construction and due to be completed in 2013.
Popular brands include GALAXY®, GALAXY JEWELS®, SNICKERS®,
MARS®, PEDIGREE®, WHISKAS®, UNCLE BEN'S®, DOLMIO®, EXTRA®,
ORBIT®, FLAVIA® and KLIX®
Headquartered in Dubai, United Arab Emirates (UAE), and established in
1993, Mars GCC is a leading chocolate manufacturer in the Middle East.
We opened our chocolate factory in 1998 to produce GALAXY
JEWELS® and later extended the site to produce the complete range of
GALAXY® products as well as MARS® and SNICKERS® bars.
In addition to the brands we manufacture in the region, we import and sell a
range of Mars Chocolate, Pet care, and Food brands across all the GCC
countries (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and UAE). We also
export to countries in Asia, Europe, the Middle East and North Africa. We
employ more than 400 Associates holding over 38 nationalities.
(www.mars.com, 2015)
Corporate Governance
Mars is governed by a Board of Directors who are members of the Mars
family, and who receive independent advice from four external Board
Advisors. Day-to-day operations at Mars are directed by a global
management team, led by Grant F. Reid, Office of the President.
The Audit Committee helps the Board ensure integrity in our accounting
and reporting processes and compliance with the law and relevant
regulations. It oversees internal auditors and independent accountants, and
is responsible for maintaining communication between the Board of
Directors and the Company's financial management, internal auditors and
independent accountants.
Business Integrity
Our longstanding commitment to our Five Principles has consistently
fostered a culture of ethics and integrity. This makes us proud to be Mars
Associates. Our business continues to grow globally, often in places where
cultural norms may differ and regulations may be less stringent than our
own standards. We know how important it is to equip our Associates with
the training and tools to make decisions that live up to the high ethical
standards we expect of everyone at Mars.
Ensuring Compliance
A key part of nurturing our ethical culture is ensuring all Associates are
familiar with our Five Principles and what it means to incorporate them into
our decision making. This begins with “Essence of Mars” training for new
Associates. Our Five Principles and other expectations of Mars leaders are
also woven into all Senior Leadership Programs.
However, we recognize that a culture that fosters responsible business
behavior alone is not sufficient. Today’s global, diverse and fast-paced
business environment brings evolving and increasingly complex legal
requirements in areas such as competition law and anti-corruption
compliance. It has never been more important for our Associates to
understand their legal and ethical responsibilities.
(www.mars.com, 2015)
References
(2015, April 2). Retrieved from www.mars.com: http://www.mars.com/global/about-mars/globalleadership.aspx
(2015, April 3). Retrieved from www.wikipedia.org: http://en.wikipedia.org/wiki/Mars,_Incorporated
(2015, april 3). Retrieved from www.privco.com: http://www.privco.com/private-company/mars-inc
(2015, april 2). Retrieved from www.fortune.com: http://fortune.com/2013/01/17/mars-incorporateda-pretty-sweet-place-to-work/
(2015, April 2). Retrieved from www.mars.com: http://www.mars.com/global/index.aspx
(2015, april 3). Retrieved from www.mars.com: http://www.mars.com/global/about-mars/marspia/market-summaries/mars-gcc-gulf-cooperation-council.aspx
(2015, april 2). Retrieved from www.mars.com: http://www.mars.com/global/careers/more-than-ajob/functional-areas/information-technology.aspx
(2015, april 4). Retrieved from www.mars.com: http://www.mars.com/global/careers/more-than-ajob/functional-areas/marketing.aspx
(2015, April 4). Retrieved from www.mars.com: http://www.mars.com/global/careers/more-than-ajob/functional-areas/human-resources.aspx
(2015, April 4). Retrieved from www.mars.com: http://www.mars.com/global/careers/more-than-a(2015). Retrieved from www.mars.com: http://www.mars.com/global/about-mars/mars-pia/ourapproach-to-business/governance.aspx