Speaker Information Form
International Association of Business Communicators (IABC)
2014 Southern Region Conference
Austin, Texas
October 15-17, 2014
Thanks for helping us accurately portray your presentation. Please return this form with
relevant supplemental materials by Friday, August 1, 2014, to cultivateIQ@gmail.com.
I.
Name:
Bonnie Caver
II.
Title:
President
III.
Organization:
Reputation Lighthouse
IV.
Website:
www.replighthouse.com
V.
*Email Address:
bonnie@replighthouse.com
*Required so that conference organizers can communicate with you.
VI.
Mobile Phone:
512-832-8588
VII.
Twitter Handle:
@bonniecaver
VIII.
Hyperlink to LinkedIn Profile:
www.linkedin.com/bonniecaver
Bonnie Caver is the President of Reputation Lighthouse, a strategic
communications firm. The Austin-based firm focuses on leading companies to own
their stakeholder relationships internally and externally by collaborating
communications channels and activating every brand touch point.
Bio:
The 20-year communications veteran is a Certified Crisis Manager from the
Institute of Crisis Management and is one of few in the world to hold an advanced
certification in reputation management through the Reputation Institute. She is
currently the Southern Region Chair, is a member of the IABC Branding Task
Force and is the Immediate Past President of IABC Austin. She has also served as
a Chapter Services Director for the Southern Region, representing Texas, and is a
Bronze and Silver Quill honoree.
Caver enjoys the role of mentor for young communications professionals and is a
frequent speaker on both traditional and social communications topics, focused
primarily on reputation management, strategic communications, culture
development and crisis communications.
IX.
Photo:
please attach a high-res JPEG or PNG file
X.
Presentation title:
Brand Activation: Reputation’s Secret Sauce
Presentation abstract: Online reputation management is all the buzz today and
companies are spending their efforts focused on the immediate pain, not the root
cause, thus entering into an endless cycle of reactionary fixes. The secret sauce
around reputation lies within branding, specifically the activation of the
company’s brand. When brands are truly activated, they are the heartbeat of a
company. The beats are made of hundreds of operational decisions that guide the
brand’s behavior, touch and tangible experiences for all stakeholders. When a
company’s brand transcends marketing and is a leadership function shared
through communicators, you have the secret sauce for managing and owning a
company’s reputation.
Brands have long been the role of marketing where they were implemented
through advertising campaigns, messaging, marketing materials, storylines, etc. To
truly activate a brand, the strategy transcends marketing and becomes a
leadership function. Communicators are an important key of this transformation.
Within this session, attendees will learn how to collaborate communication
channels, create cultures of communication, and own stakeholder relationships in
order to unlock the secret sauce that guides the reputation of their company.
XI.
Intended audience – level (select one)
 Beginning
 Intermediate
Advanced
XII.
XIII.
Intended audience – area of focus (select one)
 Internal communicators
 External communicators
 Both
XIV.
Room arrangements
All rooms will be arranged theater- or classroom-style with microphone and
lectern. Most breakout session rooms will accommodate 50+ people. Please
specify here if you have any special configuration requirements:
XV.
Audiovisual Needs
Please describe all audiovisual equipment requirements below. (Note that all rooms
come with a basic A/V package that includes Wi-Fi, microphone, screen, laptop
hook-up, LCD projector, easel pad/wipe board, markers, etc.):
I believe the room will have what I need. I merely need a projector hookup for my
laptop, and WiFi.
XVI.
Additional Materials
Please indicate whether you will need a table to exhibit any materials (for
example, books or tapes you might have for sale) following your session.
I do not plan to offer materials following my session.

I plan to offer materials following my session. Please describe materials to be
offered and any support needed (e.g., table, chairs, etc).
XVII. Are you available for a video interview, which we’ll capture and publish to create
buzz and build attendance for the conference?
 Yes
 No
XVIII. Do we have your permission to include your email address and other contact
details in the conference program/app/website?
 Yes
 No
XIX.






Do we have your permission to post your presentation slides and speaker
handouts to the conference app/website during the conference?
 Yes
 No
I agree to submit my presentation materials (PowerPoint/Keynote formats or Prezi
link) to the IABC 2014 Southern Region conference committee at
cultivateIQ@gmail.com by September 15, 2014.
I agree to arrive at the registration table at least 20 minutes before my session
begins to confer with my room host.
I agree to maintain client confidentiality and observe copyright restrictions in
my material.
In recognition that IABC serves a diverse international audience, I agree to
remove anything from my presentation that the conference committee deems
inappropriate for this audience.
In the unlikely event that I need to cancel my participation, I agree to notify the
conference committee as soon as reasonably possible.
In the unlikely event that the committee has to cancel the conference for
reasons beyond the control of IABC (e.g., weather), I understand that I’ll be
notified as soon as reasonably possible.
Bonnie Caver
Speaker Name
Bonnie Caver
Speaker Signature
8/28/14
Date