CURRICULUM VITAE
1. BIODATA
NAME
OBETA, CHARLES EZE
DATE OF BIRTH
10 OCTOBER, 1965
MARITAL STATUS
MARRIED
NUMBER OF CHILDREN
THREE
RELIGION
CHRISTIANITY
NATIONALITY
NIGERIAN
STATE OF ORIGIN
ENUGU
LOCAL GOVERNMENT AREA
NSUKKA
CONTACT ADDRESS
Department of Marketing
Faculty of Business Administration
University of Nigeria, Enugu Campus
Enugu, Nigeria
2.
PERMANENT HOME ADDRESS
Rd 28, House 4
Upper North 5th Avenue, Trans - Ekulu
Enugu, Nigeria
E-mail Address
Charles.obeta@unn.edu.ng
charlytina2003@yahoo. com
CONTACT PHONE NUMBERS:
234-08038161559 or 234-08022965124
EDUCATIONAL PROFILE:
SCHOOLS ATTENDED
QUALIFICATIONS OBTAINED
ABIA STATE UNIVERSITY, UTURU
UNIVERSITY OF NIGERIA, ENUGU CAMPUS
UNIVERSITY OF NIGERIA, ENUGU CAMPUS
UNIVERSITY OF NIGERIA, NSUKKA
NRI BOYS SEC. SCHOOL, NRI, VIA AWKA
3.
DATE
Ph.D (Marketing)
In view
MBA (Marketing)
July 2003
M.Sc. (Marketing/PR) April, 1998
B.A. (Mass Communication) May, 1995
GCE O'Level
June 1981
EMPLOYMENT PROFILE:
INDUSTRIAL TRAINING
(a)
News-Reporter (For B.A Degree) Daily Star Newspaper, Enugu ==
(b)
News-Reporter (For B.A. Degree) Radio Nigeria, Enugu
===
(c)
Public Relations Officer (For M.Sc. Degree)ESUT, Enugu
===
1993
1994
1997
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4.
EMPLOYMENT RECORD:
(a)
Position Held:
Date:
Duties:
Lecturer
June 2004 - Date
Teaching/Researching in Marketing
Communications and other core areas of Marketing
Area of Research
Interest/Focus: Marketing Communications (emphasis in Public
Relations, Advertising & Communication) and
Environmental Marketing
Current Position: Lecturer I (Already Assessed for Senior Lectureship Position)
b.
Position Held:
Establishment:
Date:
Duties:
Clerical Officer - Senior Executive Officer
Personnel Services Department, U.N.N
1984 - 2004
Worked variously in the Recruitment,
Records/Statistics, Staff Services, Committee, Staff
Training & Development Units - Handling all aspects of
Personnel/Staff matters.
c.
Position Held:
Establishment:
Public Relations Officer
Katsina State Technical Education Board, Katsina
(NYSC)
1995 - 1996
Preparing addresses/speeches for the Chief Executive
(Chairman); in-charge of Newspaper cuttings; actively
participated in the production of the Board's maiden
magazine Technician and liaising with all the technical
schools in the state on major developments from the
Board.
Date:
Duties:
5.
POSITIONS OF RESPONSIBILITY HELD:
(a)
News-Editor, The Record Newspaper
University of Nigeria Official News Medium
Published by the Department of Mass Communication 1993/94 Session
(b)
Secretary
Mass Communication Students' Association
1988/89 Session
(c)
Secretary
Okutu Progressive Union
1999 - 2004
(d)
Secretary, Harvest Committee St. Andrew’s (Ang.)
Church, Enugu
2009 – 2011
(e)
Secretary, Consultancy/Publication Committee
2012 – Date
Of Enugu state Chapter of NIMN
(f)
Coordinator Departmental Undergraduate UNEC
2006 – Date
(g)
Secretary, Faculty Lectures/
Examinations Timetable Committee, UNEC
2011 – Date
(h)
Outreach Director & Secretary, New GRA Chapter Enugu,
Full Gospel Business Men’s International Fellowship 2009-2012 &
2012 – Date
(i)
Acted for my Head of Department in his several
Absences
2013-2014
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6. PROFESSIONAL
i.
ii.
iii.
MEMBERSHIP
Member, Nigerian Institute of Public Relations (NIPR)
Member, African Council for Communication Education (ACCE)
Member, National Institute of Marketing of Nigeria (NIMN)
7. HOBBIES:
Reading/Research, Traveling
8. PUBLICATIONS (As @ June, 2014)
A.
Journal Papers:
i.
Obeta, C. E. & Ogwo, E. O. (2013) “Environmental Implications of
Promotional Campaigns in Enugu Metropolis” in IOSR Journal of Business
and Management, Vol. 12 No. 1, July/August.
ii.
Obeta, C. E. & Anyanwu, E. A. (2013) “Proposing A Marketing
Communications Model for Sustainable Foreign Direct Investment in
Nigeria” Journal of Communication and Media Research, Vol. 5 No 1, April,
2013.
iii.
Obeta, C. E. & Onah, J. O. (2013) “Assessing Tourism Potentials for
Rebranding Nigeria” in IOSR Journal of Business and Management, Vol. 8
No 6, March/April.
iv.
Ehikwe, A. E. & Obeta, C. E. (2010) A Content Analysis of Selected
Advertisement Themes of some Consumer Products in the Nigerian Print
Media" in the International Journal of Communication Nsukka:
Communication Studies Forum, No11, July.
v.
Ehikwe, A. E. & Obeta, C. E. (2009) "Government Regulation in Marketing:
The Missing Link in the Nigeria Marketing System" In the Nigerian Journal
of Marketing, Enugu: Precision Publishers Ltd, Vol. 5 No 2,
vi.
Obeta, C. E. (2009) "Rebranding Strategies for Sustainable Foreign Direct
Investment in Nigeria" in the Nigerian Journal of Management: Research,
Enugu: Precision Publishers Ltd. Vol 4 No 4, December.
vii.
Ehikwe, A. E. & Obeta, C. E. (2009) "Effectiveness of Word of Mouth
Communication in Marketing In Nigeria "In International. Journal of
Communication. Nsukka: Communication Studies Forum, No 10, December.
viii.
Obeta, C. E. (2009) Corporate Identity Management: Implications and
Applications For Nigeria's Development in NIPR Public Relations Journal,
Vol.5 Nos 1 & 2.
ix.
Obeta, C. E. (2007) "Corporate Environmental Responsibility: The Place of
Multinational Oil Companies in the Niger Delta" in the Nigerian Journal of
Management Research Vol. 1 No 1., ISSN: 1596 - 1907, September.
x.
Obeta, C. E. (2006) "Team-Selling Approach As An Effective Sales
Management, Strategy" in Journal of Business Management Makurdi; Aboki
Publishers Vol 1, No-l
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B
7.
xi.
Obeta, C. E. (2006) "An Established Consumer Sovereignty: The Best
Strategic Marketing Option in Journal of Communication; Nsukka:
Communication Studies Forum, No 4, ISSN: 1597-I324, June.
xii.
Obeta, C. E. (2006) "Evaluating the Effectiveness of Corporate Sponsorship
for Strategic Corporate Growth in NIPR Journal, Enugu Precision Publishers
Ltd., Vol. 3 No 1, June.
Mainline Book Chapters:
1.
Obeta, C. E. (2008) Imperatives of Effective Media Mixing in Integrated
Marketing Communication Campaigns” in V. Agbanu & C. Nwabueze
(eds). Readings in Mass Communication Global Perspectives an
Communication Issues, Owerri: Top Shelves Publishers.
ii.
Obeta, C. E. (2007) "Media Relations Management: Principles and
Strategies In 1. E. Nwosu (ed) Nigerian Perspectives in Public Relations,
Enugu: Ezu Books Ltd.
iii.
Obeta, C. E. (2007) "Public Relations: An Introductory Overview" in I. E.
Nwosu (ed), Public Relations: Insight from Nigeria, Enugu: Ezu Books Ltd.
iv.
Obeta, C. E. (2013) Millennial Media Fragmentation and Proliferation:
The Marketing Challenge” in N. Okoro (ed) Contemporary Readings in
Media Communication Studies, Lagos: St Benedette Publishers Ltd
proprietorship. 453-460
Conference/Workshops Attended with Dates
i.
Annual General Meeting (AGM) of National Institute of Marketing of
Nigeria (NIMN) at Airport Hotel, Ikeja-Lagos Between 5 and 6 September,
2013.
ii.
2008 ACCE Annual Conference at Delta State University Abraka
Between 6 and 8 August, (Delivered Paper on “Public Relations
Measures for Managing Corporate Crisis”)
iii.
NIMN Workshop/Seminar on “Excellent Customer Services” at Zodiac
Hotels, Enugu Between 27 and 28 July, 2008.
iv.
2007 NIMN Marketing Educators’ Conference at University of Nigeria,
Enugu Campus Between 18 and 19 September (Delivered Joint Paper on
“Government Regulation of Marketing: The Missing Links in the Nigeria
Marketing System”)
v.
Advanced Digital Appreciation Programme – Tertiary (ADAPT), Training
By The Digital Bridge Institute, Abuja at University of Port-Harcourt
Between 27 November and 1st December, 2006.
vi.
2006 ACCE Annual Conference @ Imo State University, Owerri Between
14 and 17 August (Delivered Paper on “Communication As an Effective
Strategy for Expanding the Non-Oil Export Trade”).
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vii.
8.
2004 ACCE Annual Conference @ University of Ibadan Between 24 and
28 August (Delivered Paper on “Corporate Environmental Responsibility:
The Place of Multinational Oil Companies in the Niger Delta”)
NAMES/ADDRESSEES OF REFERES
1.
Prof Ogwo E. Ogwo
Former VC, ABSU & Renaissance University
Department of Marketing
Faculty of Business Administration
Abia State University
Uturu, Abia State
2
Prof C. U. Uche
Department of Banking/Finance
Faculty of Business Administration
University of Nigeria
Enugu Campus
3.
Prof U. J. F. Ewurum
Dept of Management
Faculty of Business Administration
University of Nigeria
Enugu campus
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