Project:
Energy Resources
Your Task:
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You will be provided with a scenario related to energy resources. The class will split into two groups
of opposite viewpoints and create a campaign to encourage your peers to vote for your position
Example: In November, Proposal 3 was a ballot initiative that would have made it part of
Michigan’s constitution to increase the use of renewable energy in our state. According to
the Michigan Campaign Finance Network, Proposal 3 supporters like the League of
Conservation Voters, the American Wind Energy Association and the Green Tech Action Fund
contributed over $10 million to the group Michigan Energy, Michigan Jobs to get the
amendment passed. The Clean Affordable Renewable Energy (CARE) committee raised more
than $23 million from DTE Energy, Consumers Energy and Wolverine Electric to oppose it. In
this scenario one committee could represent the Michigan Energy, Michigan Jobs Coalition
(supporting Proposal 3) and the other committee would represent The Clean Affordable
Renewable Energy (CARE) Committee (Opposing Proposal 3).
Your campaign will be divided into an executive committee (determined by your teacher) as well as a
commercial committee, a print and social media committee and a debate committee.
You will carry out your campaign over the course of three weeks to attempt to get your peers to vote
for your position. The voting will take place via Google apps on December 18th and 19th.
Final Products to be created:
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A campaign commercial (1-2) minutes in length
A print and social media campaign including, but not limited to posters, pamphlets, flyers, e-mails,
tweets, etc.
A debate with representatives from the opposite viewpoint
The Grading:
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Your teacher may grade your lab notebook at any time.
Your research questions and focus group interviews will be graded for completion.
Your committee’s campaign platform plan will be graded for completion.
The storyboard, print and social media plan and debate planning worksheets will be graded for
completion.
Your final products will be graded for completion.
Your reflection will be graded for understanding.
Due Dates:
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Focus Group Interviews (including answers): Thursday, December 5th (executive committee excluded)
Research Question Answers: Thursday, December 5th (all group members)
Research and focus group notes compiled by executive committee: Friday, December 6th
Campaign Platform and Plan: Friday, December 6th (one copy required for group)
Campaign Platform “Quick Reference” compiled by executive committee: Monday, December 9th
Commercial Storyboard, Print and Social Media Planning Worksheets and Debate Planning
Worksheets: Tuesday, December 10th (end of class)
Debate will take place on: Monday, December 16th
Commercial is due on: Tuesday, December 17th
All print and social media campaign items must be complete by: Tuesday, December 17th
Voting takes place on: Wednesday, December 18th and Thursday, December 19th
Reflection due: Friday, December 20th (Will begin reflection on Thursday, December 19th)
Committee’s Roles:
Commercial Committee:
 Answer research questions.
 Write and conduct focus group
interviews.
 Share information gathered and
participate in large group meeting to
determine the focus, slogan and talking
points of the campaign.
 Develop a storyboard and complete
planning worksheet.
 Film, edit and publish commercial.
Print and Social Media Committee:
 Answer research questions.
 Write and conduct focus group interviews.
 Share information gathered and participate in
large group meeting to determine the focus,
slogan and talking points of the campaign.
 Develop a formal campaign plan based on
information gathered and complete the planning
worksheet.
 Create, edit and publish items such as campaign
posters, pamphlets, e-mails, tweets, etc.
Debate Committee:
 Answer research questions.
 Write and conduct focus group
interviews.
 Share information gathered and
participate in large group meeting to
determine the focus, slogan and talking
points of the campaign.
 Complete the debate planning
worksheets.
 Participate in a debate in class.
 Publish a summary of your debate online.
Executive Committee:
 Take part in Focus Group Interview Planning (you
do not have to conduct any interviews though)
 Answer research questions.
 Compile information gathered in research phase
to share with committee using google apps.
 Create a “quick reference” document from the
platform planning and distribute to committees.
 Oversee and assist with the work of one of the
three committees.
 Participate in daily executive committee
meetings and complete meeting minutes
 Check all published materials to check for
accuracy of information, correct spelling and
grammar. Ensure all school rules are followed
including technology acceptable use, allowed
poster placement, etc.
 Ensure that the project is completed on time.
 Make sure the campaign message is cohesive.
 Work as the go-between with your teacher to
problem-solve and facilitate the success of the
project.
Materials:
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Commercial committee: If at all possible you need to provide your own video camera, video editing
software and props.
Print and Social Media: Your teacher can make a limited number of copies and a limited amount of
poster board. You can use whatever art supplies are provided in your classroom but may want to
bring in some of your own.
Debate Committee: No materials needed.