Australian Volunteers International
Role Profile
POSITION TITLE:
Communications
Coordinator
6 months Maximum
Term position
CLASSIFICATION:
AVI Band 3
Salary Package: approx
$63 - 70K plus salary
packaging benefits
SECTION & UNIT:
Program Services Unit
DATE:
December 2014
REPORTS TO:
ROLES REPORTING TO THIS ONE:
Manager - Marketing & Communications
None
KEY OBJECTIVES:
 Coordinate the delivery of AVI’s communication activities through public relations, all AVI
communications materials and online environments to increase public awareness of AVI as a
leading international development organisation and promote participation in the varied projects
and activities AVI undertakes.
 Coordinate and maintain communication networks to increase AVI’s access to a variety of
distribution channels and ensure the communications goals of AVI, specific projects and
partnerships are achieved, in collaboration with AVI staff and project partners.
DECISION MAKING:
 Implement activities that support AVI’s strategic direction and communications plan in
conjunction with the Manager - Marketing & Communications and internal/external
stakeholders
 Determine direction and content of AVI’s communications activities in consultation with the
Marketing & Communications team and relevant internal/external stakeholders
SELECTION CRITERIA:
Knowledge & Experience
 Relevant qualifications in communications, journalism and/or equivalent experience
 Demonstrated imagination, creativity and flair in communication and/or journalism
 Ability to develop content for a range of purposes, including media, speeches, opinion pieces,
web content (using a CMS) and occasionally multimedia material
 Strong understanding and experience in working with traditional media and online media
networks
 An understanding of contemporary copyright, intellectual property and privacy principles
 Interest in international issues and cross cultural communication
 Experience in monitoring and evaluation of effectiveness of communication activities and
materials
 Understanding of and commitment to AVI’s mission, values and corporate objectives*.
 Understanding of and commitment to EEO, privacy principles and Child Protection
Skills & Attributes
 Highly developed interpersonal skills, including the ability to effectively negotiate and liaise
with a wide cross section of people including partners, service providers and the wider
community.
 Demonstrated ability to conceptualise issues and translate these into effective
communication strategies, action plans and content and the ability to “sell” these ideas to
stakeholders concerned.
 Excellent oral, written and visual communication, writing and editing skills
 A high level of attention to detail and organisational ability
 High level interpersonal communication and presentation skills
 Ability to be self-directed and work well under pressure with changing priorities, multiple
projects and deadlines in a marketing & communications environment
 Demonstrated ability to work in, and positively contribute to, a small multi-disciplinary team
Australian Volunteers International
Role Profile
KEY RELATIONSHIPS/ INTERACTIONS:
Internal
 International project managers
 Recruitment team
 Learning & Development team
 Marketing & Communications team
KEY CHALLENGES:
 Factual accuracy and attention to detail
 Quickly turning around fresh content for
different audiences across varied
channels
 Balancing creative skills and writing
ability with the demand of processes,
deadlines and needs of the role
External

Working in consultation to meet the
 A wide, diverse range of stakeholders including
needs of internal and external
but not limited to:
stakeholders
 Host Organisations;
 Adapting to the changing demands and
 Volunteers and Project Personnel;
requirements of AVI and its
 Government, corporate funders and partners;
stakeholders
 Individual donors;
 Working within the budgets and
 Australian partner organisations and
delivery timelines as set by the
 The general public.
Manager Marketing & Communications

Increasing the understanding of the
 Communications contractors or service providers
value of communications amongst AVI
staff and external stakeholders
KEY ACCOUNTABILITIES
KEY RESULT
AREA
Communication
coordination
MAJOR ACTIVITIES
Campaigns
 Coordinate and implement effective communication campaigns that reach
target audiences
 Implement activities that increase awareness of AVI’s brand, programs,
services and promote AVI’s work
 In consultation with the Manager Marketing & Communications, design and
implement organisational messages and activities that communicate AVI’s
mission, values and projects
 Create, commission and package content to drive AVI’s strategic priorities
and partnerships across print and for e-communication channels
 Promote and protect AVI’s brand and organisational reputation to various
stakeholders nationally and internationally
 Prepare communication material for dissemination externally and internally,
including media releases, direct marketing, promotional materials, in-house
publications, information bulletins, customer newsletters, case studies,
research reports, speeches and public presentations, web stories, media
features, etc.
 Ensure all public documents produced by AVI conform to branding,
messaging and style requirements and are shared across the organisation
 Work with relevant AVI staff to develop key messages for communication
tailored to meet the various requirements of AVI’s stakeholder groups
 Develop and deliver communications that respond to market research
activities and emerging issues
 Work with team to develop promotional and media campaigns for key
events such as volunteer recruitment drives and International Volunteer Day
 Create and maintain a network of relationships across a variety of
communication channels
Australian Volunteers International
Role Profile
 Work with team to ensure media activities, visual identity, organisational
communication, web content, etc., are effectively supporting and
complimenting marketing campaigns
 Support the management of events in collaboration with the Marketing and
Communications team to support AVI activities, including information
sessions, volunteer and project personnel recruitment, International
Volunteer Day, International Women’s Day and other significant AVI
celebrations
Marketing
Materials
 Oversee the creation, editing, production and distribution of high-quality
communications materials, including content for e-comm’s and print
products promoting AVI, it’s programs and services
 Produce content for AVI publications, supporting material and media
including press, magazines, e-comms, etc.
 Provide support for e-newsletters and website communications.
 Monitor and evaluate effectiveness of materials
 Ensure that appropriate content and support materials are available for all
AVI public events, including AVI Information Sessions
Developing the
Business
 In consultation with the Manager Marketing & Communications and other
relevant stakeholders, develop and deliver communication strategies &
products that support AVI’s new business initiatives and networks including
Friends of AVI
 Oversee the creation, editing, production and distribution of submissions,
proposals and marketing collateral that supports the development AVI’s
business, programs, services and community engagement activities
 Write/edit new business ideas to ensure clarity of proposal and consistency
with wider organisational operational and brand strategies
 Keep abreast of and inform AVI about potential business opportunities in
the wider marketplace that are in line with AVI’s strategic priorities
Any other information relevant to this particular position
 Some interstate and after hours work may be required.
*Understanding of and commitment to AVI’s mission, values and corporate objectives to
be demonstrated in part though the following cultural attributes and associated
behaviours:
 Teamwork : attendance and active participation in team/organisational meetings and
rostered activities; demonstrating flexibility in response to changing organisational
requirements and providing reasonable ad hoc support to colleagues as requested including occasional reception relief
 Performance & Achievement : alignment to corporate objectives; results orientation
 Continuous Improvement & Innovation: demonstrating personal initiative; sharing
information/learnings; participation on various ongoing or short-term cross-organisational
working groups eg. OH&S, Information Management, Business Excellence / Quality
 Challenge & Development: participation in organisationally-required learning and
development activities/programs
 Leadership: participation in leadership development activities and taking opportunities to
model leadership behaviours (across all levels of the organisation)