Midlands Air Ambulance Charity
Job Description
Job Title: Communications Officer
Reports to: Communications Manager / Fundraising & Marketing Director
Salary: TBC
Job Summary: To support the communications manager in building awareness of the charity in order to attract
new supporters, develop relationships with existing supporters and reinforce the values of the organisation.
Main Duties of the Post:
Working with the Communications Manager, Fundraising and Marketing Director and colleagues within the
fundraising department, other departments and regional fundraising managers, as well as external contacts.
Key responsibilities under the direction of the Communications Manager:
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Support the Communications Manager in delivering the communications strategy across all media,
including press, broadcast and online to raise MAAC profile and market MAAC activities (including
regional and national programmes, recruitment and fundraising).
Assist with the copy-writing and production of key MAAC publications including; quarterly Take Off
magazine and bi-annual volunteer newsletter.
To take responsibility for the day to day management of MAAC’s website, including keeping appropriate
content up to date.
Support the delivery of the social media strategy to raise MAAC’s profile and activities.
Research and write copy for external articles and press.
Ensure good and effective press coverage, including identifying opportunities for stories and events,
obtaining feedback about such events from those who have been responsible for them, preparation of
press releases, regular liaison with local press.
Collation of personal stories/case studies.
Manage the day to day and monthly coverage evaluation.
Liaise with donors and supporters on a regular basis, supporting with publicity for events and donation
presentations.
Assist on the upkeep and reproduction of publicity materials (printed and email format).
Liaise with external suppliers including the advertising agency and photographers, providing briefs and
proof reading and to manage the production process and ensure that material is produced on time and
to a high quality.
Support the communications manager with an internal communications programme.
Research into other third sector organisations for benchmarking purposes.
Assist in the organisation of MAAC’s events as necessary.
Respond to day to day positive media enquiries.
Carry out general communications and marketing tasks that may arise in the fundraising department.
Other:
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As part of the office team, assist with general administrative duties including answering incoming phone
calls, hosting visitors, supporting volunteers etc.
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Midlands Air Ambulance Charity
Job Description
Skills and Experience:
Essential
 At least 2 years experience working in the field of communications and ability to demonstrate knowledge
of a broad range of communications activities, media, websites, publications, social media, events, etc.
 Knowledge of regional media contacts and established relationships with media groups
 Proven and demonstrable experience of working with a wide range of media, preparing press releases
and press calls, etc.
 Experience working with websites, including; producing content for the web
 An understanding of social media and trends in the communications market, and the need to use this
effectively with appropriate standards of style and branding
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Proven experience working with social media platforms, such as Facebook, Twitter and YouTube.
Excellent writing skills with the ability to adapt their style to convey the relevant messages accurately
and effectively
Demonstrable initiative and enthusiasm and ability to multi-task
The desire and ability to take ownership of tasks and see them finished on time and to a high standard.
Computer literate with good MS Office Skills.
Excellent interpersonal skills including the ability to influence across the organisation.
Ability to communicate in a clear, friendly and professional manner
Commitment to MAAC’s aims and objectives
Pro-active attitude is essential
Desirable
 Experience of working within the third sector preferably in the Midlands region.
 Knowledge of the aviation or emergency services sector
 Project management skills
Expectations, Authority and Accountability
What we expect of you
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In a professional and diligent manner, to carry out the work specified in this job description and the specific tasks as agreed in the
annual plan and reviewed periodically with the line manager.
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To work as part of the team to achieve our organisational objectives.
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Communicate regularly with key colleagues through regular reporting, by email, phone and occasional face-to-face meetings.
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Maintain and develop your own effectiveness, including taking responsibility for your health and general welfare and investing in
your own professional development as it relates to our vision and mission.
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Be prepared to adapt to the changing environment that we, as a emergency response organisation, may experience.
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Bring to our attention issues of concern that could affect our ability to achieve our objects, including our support of you in your own
role.
What you can expect of us
That we act as a good employer, abide by the Nolan principles of conduct and provide:
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A salary and benefits package that is fair, competitive, affordable and in keeping with MAAC’s charitable status.
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Reasonable resources to do your job (office, equipment etc), within our constraints
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Good induction, on-going support and appraisal (including financial and time resources for your own professional development)
from your line manager.
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Support and teamwork from your colleagues in a lively and professional atmosphere.
Limitations to Authority
You shall operate within the parameters of the strategic objectives and within good practice as understood in the sector and developed by the
organisation. These limitations will be reviewed periodically.
Accountabilities
Accountability in this relationship is mutual. The Communications Manager is accountable to the Communications Officer to provide support,
guidance and resources and to relate to your role in a manner consistent with our values.
The Communications Officer is responsible to the Communications Manager for performance according to the expectations of the post and
for operating within the authority delegated.
The Communications Officer and Communications Manager are accountable to the Fundraising and Marketing Director.
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