Communications Tool Kit

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New Member
Communications Tool Kit
For Postsecondary Schools
1
Hello!
Congratulations on becoming a member of Parchment! Now that you’re on board, make it easy for
you to tell your faculty, staff, students, and your community. Your institution has taken an important
step towards simplifying your transcript process and ensuring that credentials earned translate into
the best opportunities for your current students and alumni. Let’s shout it from the rooftops (and
announce it via a few other important channels too)!
We’ve put together this Communications Tool Kit with templates to help you easily communicate
this exciting news to a variety of audiences. These templates and tools were developed with
current member input, and have been successfully implemented in their local communities. Our
members tell us that regular reminders—through multiple channels-- about requesting electronic
transcripts is the most effective way to ensure a smooth transition to the new process.
School Newspaper Submit this for publication within the first month.
If your school publishes a school newspaper, use this article template to introduce
Parchment eTranscripts to students.
Social Media Announcements Do this EACH month until your program is really humming.
Use these templates to create Twitter and Facebook posts to let students and alumni know
how to request transcripts.
Registrar Phone Menu or Voice Mail Message Do this the first week.
Use this quick script on your registrar’s phone menu or voicemail message to remind
students and alumni how to request transcripts electronically.
Press Release Templates Submit this for publication within the first month.
A press release to local media can be a great way to let students and alumni know your
school is using Parchment eTranscripts, and to encourage students to use it. It is also a
great way to let the community know about efforts by the school to serve students better,
and to increase efficiencies. Your local and community newspapers and websites are great
outlets.
In the coming weeks, your Account Executive will be checking in with you to see how the
communication process is going, but If you have any questions at all in the meantime, please don’t
hesitate to reach out.
Sincerely,
The Parchment Team
2
Table of Contents
School Newspaper Template .................................................................................................. 4
Social Media Post Templates ................................................................................................. 5
Registrar Phone Menu or Voicemail Message Script ........................................................... 5
Press Release Templates........................................................................................................ 6
Press Release Template- 2 Year/Community College- Sending ................................................... 6
Press Release Template- 4 Year/College/University- Sending ..................................................... 8
Press Release Template- 2 Year/Community College- Receiving .............................................. 10
Press Release Template- 4 Year/College/University- Receiving ................................................. 12
3
School Newspaper Template
Customize the fields in red, and then your student newspaper article is good to go.
“Introducing eTranscripts… The application process made easier!
Finally! College/University introduces a transcript process that complements the online graduate
school and job application processes. The University Registrar partnered with Parchment to make
official electronic transcripts available to students [and alumni].
Now you can request an official transcript and send it to the university or employer of your choice
with just a few clicks. The best part is you can request your transcript anytime from
anywhere. Just go to [Insert link to web site where transcripts are ordered] to get started.
Name, Title said the change is in response to students who have requested official electronic
transcripts, and an increase in other institutions that prefer electronic transcripts to paper ones.
[Insert quote about why College/University adopted eTranscripts]
[Insert cost information here].
Because everything is online, it is processed much faster. Plus, you can track when your transcript
was sent and received. That’s peace of mind!
4
Social Media Post Templates
Social media is great for short announcements and reminders. It’s great for all audiences, but it’s
particularly important for reaching students. Here are 3 options for social media posts on
Facebook or Twitter, with some simple fields in red that you can customize.
Sending Transcripts
#gradschool applications are about to get easier. @Name of Institution is sending @Parchment
#eTranscripts!
Need a #transcript to get that great job? @Name of Institution uses @Parchment to send it
instantly!
Receiving Transcripts
@Name of Institution is making the college application process easier with #eTranscripts. Welcome to
@parchment!
Sending and Receiving Transcripts
@Name of Institution is now sending and receiving #eTranscripts with @parchment. The application
process made easier…. Welcome!
Registrar Phone Menu or Voicemail Message Script
Mention the transcript process in your Registrar’s Office phone menu or voicemail. Our Members
have found that a quick message such as the one below helps reduce call traffic related to
transcript requests.
“Need a transcript? Go to <website> to submit a transcript request online. Unless there is a hold on
your student account, transcripts will be sent to your requested destination within <x> business
days”
5
Press Release Templates
Press Release Template- 2 Year/Community College- Sending
Customize the fields in red, and your press release will be media-ready. If your school or district
has a Communications staff member, your best bet is to work with them. They will have media
lists and contacts, and can make sure any necessary approvals are in place. And if you have any
questions or would like a representative from Parchment to help out, please don’t hesitate to
contact [email protected]
“
Community College Starts Issuing Electronic Transcripts with Parchment to Facilitate
Successful Transfer
eTranscripts deliver cost and time savings, and improve service to students
CITY, STATE and SCOTTSDALE, ARIZ. – (Month, Day, Year) – Today, Community College
announces students, alumni and staff can use a new, online service where they can request an
official transcript and send it to the university or organization of their choice with just a few
clicks. With Parchment, the leader in eTranscript exchange, education credentials are requested,
sent and delivered electronically, securely and confidentially.
INSERT QUOTE ABOUT WHY COLLEGE CHOSE TO SEND ETRANSCRIPTS. Should include
cost savings, time savings, service to students and/or ability to automate.
Example quote:
1. “Automating the transcript process is critical to streamlining operations and enhancing
student satisfaction; Parchment made the process as quick and seamless as possible,” said
Name, Title, College. “We are already invested in the [SIS] platform, and Parchment
surpassed our expectations in delivering a proven, successful [SIS] integration.”
2. “Most of our students want to go on to a four-year institution. Automating and facilitating the
transcript process helps them get closer to their goal,“ said Name, Title, College.
For over ten years, Parchment has proven that sending transcripts electronically is easier, safe and
saves money. Over 30% of postsecondary schools in the US are Parchment Exchange members,
and, increasingly, four-year colleges expect to receive transcripts electronically. Digital credentials
help streamline operations for both the sender and receiver, and they enable the four-year college
to use data to optimize course placement, transfer articulation and reverse transfer. Over 2,100
institutions use Parchment Exchange to receive eTranscripts.
“Community College is focused on helping students progress to their next education or career
milestone. Parchment eTranscripts make the college transfer process easier and more
transparent, so students are more likely to get the credits they earned and get placed into classes
where they will succeed,” said Rajeev Arora, Vice President, Parchment.
Parchment currently serves more than 225 community colleges across the US, and supports
innovative programs like reverse transfer initiatives and the ASU Pathways program, where course
data is automatically exchanged between Central Arizona College (CAC) and Arizona State
University (ASU) to provide admission and an efficient degree track.
About Community College
Insert boilerplate here
6
About Parchment
Parchment is the leader in education credentials technology, allowing learners, educators and
employers to collect, analyze, use and share credentials in simple and secure ways. More than 3
million people and 8,300 schools and universities have used Parchment to exchange more than 10
million transcripts and other credentials. Founded in 2003, Parchment Inc. is headquartered in
Scottsdale, AZ, with offices in Roseville, CA, Denver, CO, Grand Rapids, MI and Washington, DC.
###
Media Contacts:
- Community College communications contact
- Susan West, Parchment, [email protected], 480-719-1646 ext. 1014”
7
Press Release Template- 4 Year/College/University- Sending
Customize the fields in red, and your press release will be media-ready. If your school or district
has a Communications staff member, your best bet is to work with them. They will have media
lists and contacts, and can make sure any necessary approvals are in place. And if you have any
questions or would like a representative from Parchment to help out, please don’t hesitate to
contact [email protected]
“College/University Starts Issuing Electronic Transcripts with Parchment to Facilitate Next
Education or Career Milestone
eTranscripts deliver cost and time savings, and improve service to students
CITY, STATE and SCOTTSDALE, ARIZ. – (Month, Day, Year) – Today, College/University
announces students, alumni and staff can use a new, online service where they can request an
official transcript and send it to the university or organization of their choice with just a few
clicks. With Parchment, the leader in eTranscript exchange, education credentials are requested,
sent and delivered electronically, securely and confidentially.
INSERT QUOTE ABOUT WHY THE COLLEGE CHOSE TO SEND ETRANSCRIPTS. Should
include cost savings, time savings, service to students and/or ability to automate.
Example quote:
1. “Automating the transcript process is critical to streamlining operations and enhancing
student satisfaction; Parchment made the process as quick and seamless as possible,” said
Name, Title, College/University. “We are already invested in the [SIS] platform, and
Parchment surpassed our expectations in delivering a proven, successful [SIS] integration.”
Full automation with Parchment provides a secure, easy-to-use online transcript solution, and
allows institutions to order, receive, send and print transcripts in any format or to any data
standard. The result is greater operational efficiency, along with significant cost savings, which
give all Parchment members the ability to focus their resources on higher-level activities and
improved student services.
Students can order transcripts online at their convenience, and then use their account to track
when it was sent and received. This more transparent process provides peace of mind as students
work to realize their post-college ambitions.
“College/University is leading the state in becoming more cost and resource-efficient by moving
toward digital credentials, and promoting student success” said Rajeev Arora, Vice President,
Parchment. “Parchment is proud to support College/University students’ success. ”
About College/University
Supply boilerplate here
About Parchment
8
Parchment is the leader in education credentials technology, allowing learners, educators and
employers to collect, analyze, use and share credentials in simple and secure ways. More than 3
million people and 8,300 schools and universities have used Parchment to exchange more than 10
million transcripts and other credentials. Founded in 2003, Parchment Inc. is headquartered in
Scottsdale, AZ, with offices in Roseville, CA, Denver, CO, Grand Rapids, MI and Washington, DC.
###
Media Contacts:
- College/University communications contact
- Susan West, Parchment, [email protected], 480-719-1646 ext. 1014”
9
Press Release Template- 2 Year/Community College- Receiving
Customize the fields in red, and your press release will be media-ready. If your school or district
has a Communications staff member, your best bet is to work with them. They will have media
lists and contacts, and can make sure any necessary approvals are in place. And if you have any
questions or would like a representative from Parchment to help out, please don’t hesitate to
contact [email protected]
“Community College Starts to Receive Electronic Transcripts with Parchment to Make
Applying to College Easier and More Accessible
eTranscripts deliver cost and time savings, and improve service to students
CITY, STATE and SCOTTSDALE, ARIZ. – (Month, Day, Year) – Today, Community College
began to receive official high school transcripts online. Using Parchment, the leader in eTranscript
exchange, Community College receives education credentials electronically, securely and
confidentially.
INSERT QUOTE ABOUT WHY COLLEGE CHOSE TO RECEIVE ETRANSCRIPTS. Should
include cost savings, time savings, service to students and/or ability to automate and meet
enrollment goals.
Example quote:
1. “Parchment made it easy to automate our transcript processing,” said Name, Title,
Community College. “We are excited to begin to realize significant cost and time savings,
and to serve our applicants better than ever.”
2. “Parchment allows Community College to achieve important operational benefits and
provides analytics that assist us in meeting our enrollment goals,” said Name, Title,
Community College. “They made it surprisingly easy to implement and use!”
For over ten years, Parchment has proven that processing transcripts electronically is easier, safe
and saves money. Over 25% of secondary schools in the US are Parchment Exchange members
and send official high school transcripts electronically. Digital credentials help streamline
operations for both the sender and receiver, and they enable Community College to increase
enrollment efficiencies and meet or surpass legislative goals for funding. Over 2,100 institutions
use Parchment Exchange to receive eTranscripts.
“Community College is focused on helping students progress to their next education or career
milestone. Parchment eTranscripts make the college application process easier and more
transparent, so students are more likely to complete their application and have the chance to earn
a degree,” said Rajeev Arora, Vice President, Parchment.
Parchment currently serves more than 225 community colleges across the US, and supports
innovative programs like reverse transfer initiatives and the ASU Pathways program, where course
data is automatically exchanged between Central Arizona College (CAC) and Arizona State
University (ASU) to provide admission and an efficient degree track.
About Community College
Supply boilerplate here
10
About Parchment
Parchment is the leader in education credentials technology, allowing learners, educators and
employers to collect, analyze, use and share credentials in simple and secure ways. More than 3
million people and 8,300 schools and universities have used Parchment to exchange more than 10
million transcripts and other credentials. Founded in 2003, Parchment Inc. is headquartered in
Scottsdale, AZ, with offices in Roseville, CA, Denver, CO, Grand Rapids, MI and Washington, DC.
###
Media Contacts:
- Community College communications contact
- Susan West, Parchment, [email protected], 480-719-1646 ext. 1014”
11
Press Release Template- 4 Year/College/University- Receiving
Customize the fields in red, and your press release will be media-ready. If your school or district
has a Communications staff member, your best bet is to work with them. They will have media
lists and contacts, and can make sure any necessary approvals are in place. And if you have any
questions or would like a representative from Parchment to help out, please don’t hesitate to
contact [email protected]
“College/University Starts Receiving Electronic Transcripts with Parchment to Make
Applying to College Easier and More Accessible
eTranscripts deliver cost and time savings, and improve service to students
CITY, STATE and SCOTTSDALE, ARIZ. – (Month, Day, Year) – Today, College/University began
to receive official transcripts online. Using Parchment, the leader in eTranscript exchange,
College/University receives education credentials electronically, securely and confidentially.
INSERT QUOTE ABOUT WHY COLLEGE/UNIVERSITY CHOSE TO RECEIVE
ETRANSCRIPTS. Should include cost savings, time savings, service to students and/or ability to
meet enrollment goals.
Example quotes:
1. “Parchment made it easy to automate our transcript processing,” said Name, Admissions
Officer, School/University. “We are excited to begin to realize significant cost and time
savings, and to serve our applicants better than ever.”
2. “Parchment allows School/University to achieve important operational benefits and provides
analytics that assist us in meeting our enrollment goals,” said Name, Admissions Officer,
School/University. “They made it surprisingly easy to implement and use!”
For over ten years, Parchment has proven that processing transcripts electronically is easier, safe
and saves money. Over 25% of secondary schools in the US and more than 225 community
colleges are Parchment Exchange members and send official transcripts electronically. Digital
credentials help streamline operations for both the sender and receiver, and they enable
College/University to increase enrollment efficiencies. Over 2,100 institutions use Parchment
Exchange to receive eTranscripts. The data helps optimize course placement and transfer
articulation and support federal and state initiatives around efficiency, standardization and
transparency.
“College/university is focused on helping students progress to their next education or career
milestone. Parchment eTranscripts make the college application process easier and more
transparent, so students are more likely to complete their application and have the chance to earn
a degree,” said Rajeev Arora, Vice President, Parchment.
About College/University
Supply boilerplate here
About Parchment
Parchment is the leader in education credentials technology, allowing learners, educators and
employers to collect, analyze, use and share credentials in simple and secure ways. More than 3
million people and 8,300 schools and universities have used Parchment to exchange more than 10
12
million transcripts and other credentials. Founded in 2003, Parchment Inc. is headquartered in
Scottsdale, AZ, with offices in Roseville, CA, Denver, CO, Grand Rapids, MI and Washington, DC.
###
Media Contacts:
- College/university communications contact
- Susan West, Parchment, [email protected], 480-719-1646 ext. 1014”
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