V&A/UAL/Alexander McQueen
Fashion Drawing Competition
A Competition for UAL students in participating colleges, celebrating the Alexander
McQueen exhibition at the V&A and recognising the continuing influence of
Alexander McQueen on current and future fashion creatives and professionals.
Creative Brief
To make a drawing inspired by an Alexander McQueen collection, moment or a
specific outfit.
Considerations
4-6 drawings will be selected and reproduced as open edition colour prints, either A3
or A4 in size.
These prints will be sold exclusively in the V&A Shop and the V&A Shop online.
The successful images will make appealing prints whether framed or unframed, hung
in a domestic or other setting.
The print will be produced as a high quality giclée print on a 300gsm premium
mould-made paper manufactured at a UK paper mill.
A credit line will be included on the print giving the students name and details of the
project.
The print will retail in the shop for £20-£25.
Eligibility
The competition is open to current undergraduate students from across participating
colleges at UAL- namely Central Saint Martins, Chelsea, London College of
Communication and London College of Fashion from any undergraduate course.
Submissions
One drawing to be submitted per entrant.
The drawing should be a newly created work using any hand or digital drawing
materials or tools.
Drawing to be supplied as a .jpg at 300dpi to fit A3 paper size. (Please retain the
original artwork or an uncompressed digital file for production purposes if you are
selected as a winner.)
Please name the file: SURNAME_COLLEGE.
For shortlisting purposes please include the following information in the artwork file.
1. Your full name
2. Your e-mail address
3. Your college and the course you are studying and your year.
4. A title for the drawing
5. Name & date of the Alexander McQueen collection it is inspired by.
Please e-mail a we transfer (or equivalent) link to your entry to the following address:
a.gockmann@csm.arts.ac.uk with ‘Alexander McQueen competition’ in the subject
line. Please note a 5mb limit on this email address.
Social Media
#SavageBeautyIllustrated instagram campaign supports the V&A and UAL's joint
mission to inspire excellence in design and drive and excite the next wave of
designers, artists and illustrators. Please get involved by uploading images of your
work in progress remembering to add the hashtag #SavageBeautyIllustrated so that
we can follow, share and promote your activity on the V&A Shop website and social
media channels.
Prize
Monetary: The winning students will receive a fee of £250, for this fee the artist will
exclusively license the V&A the rights to create a print of their drawing to sell in the
V&A Shops, in association with the Alexander McQueen exhibition, during the
licence period as defined in the Student Agreement.
Professional exposure: every submitted entry will be seen by V&A Curatorial and
Commercial teams, the shortlisted images by Alexander McQueen creative and
commercial teams.
Public exposure: To have your work reproduced and sold at the V&A in association
with the Alexander McQueen exhibition. The prints will be clearly labelled with
information about the artist / designer, giving an excellent opportunity for your work
to reach a wide and varied audience.
The prints will be promoted within the V&A’s marketing plans for the SS2015 season.
Extra: In addition to the above the winners will each receive x2 final production
prints, x2 tickets to the exhibition and a hard cover copy of the publication.
Judging Process:
A shortlist will be drawn up from the submissions within the V&A commercial and
curatorial teams and then a final selection will be made by
Claire Wilcox, Senior Curator of the Department of Furniture, Textiles and Fashion at
the V&A and Professor in Fashion Curation, London College of Fashion, UAL.
Alexander McQueen Design and Art Direction Team
Sarah Sevier, V&A Director of Brand Development and Buying
Annabelle Dodds, Buyer for V&A Shop
Submission: Deadline Friday 16th January 2015
Notification of Selection: 30th January 2015
Submission of selected artwork file to V&A for production: 4th February 2015
Production of prints to take place in February 2015
For more information about the exhibition please visit
http://www.vam.ac.uk/content/exhibitions/exhibition-alexander-mcqueen-savagebeauty/
Terms & Conditions
• This competition is open to undergraduate students of Central Saint Martins,
London College of Fashion, London College of Communication and Chelsea.
Proof of study may be required.
• This competition is not open to relatives of the judging panel, or staff of
Alexander McQueen, the V&A, Central Saint Martins, London College of
Fashion, London College of Communication and Chelsea.
•
•
•
•
•
To enter this competition you must sign the student agreement, which sets out
the terms of the intellectual property in this case
All rights in the work of Alexander McQueen are expressly reserved and
nothing in these terms or in the student agreement operates to transfer any
rights in that work to you. Please read the student agreement carefully for
details.
If you win this competition your design will be made into a giclée print which
will be sold in the V&A Shops in association with the Alexander McQueen
exhibition.
The drawing must be your own original work
Winners will be required to allow reproduction of the artwork for use in web
and printed media publicity for purposes connected to the exhibition and the
V&A Shop.
•
The judges’ decision is final
•
No correspondence will be entered into