The Experience Dedicated™ Destination
Visitor/Customer Survey Tools
We're proud to be the first community to be designated as an Experience Dedicated™ Destination (EDD)
by The EXPERIENCE Institute, to measure visitor satisfaction based upon industry standards.
How is our destination doing in the eyes of the visitor? We won't know unless we work
together to 'push' visitors/customers to an online (computer or mobile) survey that gives us ongoing
trend-line data...over time. The more surveys they complete, the more vital data we will have
on their experience. It's that simple. To learn more, go to www.JoinUSColumbus.com.
Use the tools below to encourage visitor survey completion!
Note: There are over 60 questions in the survey. But, to keep it short, the system 'serves up' only
five per encounter. So, even if they've completed the survey once, it's OK to encourage them to
do so again and again...they'll get a different set of questions each time!
Tools to help capture vital data
1. Survey URL ─ MyColumbusExperience.org
Suggested Uses: Use this any place you can think of...on your company website; menus; comment cards; cash
register receipts; general manager's letter; e-newsletters; departure e-mail; front counter frame/plaque; email blasts; social media; text messaging; signage; table tents; e-mail signature block, etc.
Suggested Wording: (Feel free to cut and paste)
Businesses and citizens all across Greater Columbus are working together to make your experience the best it
can be. Please take one minute to answer five quick questions and tell us how we're doing. Thank you! Click
here or go to: www.MyColumbusExperience.org
2. Quick Response Code (QRC)
Suggested Uses: Same as above. How does it work? 'Smart' phones scan the code, which takes them directly
into a mobile version of the survey.
Suggested Wording: Same as above. NOTE: To accommodate various types of phones/computers, it's best to
use the QRC with the URL shown underneath or next to it, as shown below (feel free to cut and paste).
MYCOLUMBUSEXPERIENCE.ORG
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Copyright © 2013 by The EXPERIENCE Institute, LLC. Protected by laws of Copyright & Trademark. All rights reserved.
Reproduction, adaptation, or further distribution by anyone, by any means, for any purpose,
is prohibited without prior written permission of The EXPERIENCE Institute.
3. Promotional Signage & Materials
Show visitors and customers you care about their experience! There are a variety of free materials ranging
from business cards, to table tents, to posters that you can use in your place of business to direct customers to
the survey. Imagine the power of visitors seeing these signs all across our community! (Request your
materials from Robbie Banks below.)
Select from a wide variety of
styles and sizes:

Letter-sized, 8.5 x 11" sheets for standard
promo sleeves

Standard business cards for active or passive
point-of-sale distribution

Posters 11 x 17"

Welcome Signs 24 x 36"

Table Tents 4 x 4" self-standing

Kiosk Inserts 3.67 x 8.5"

Hot Cards 3.5 x 5"

Taxi Receipts business card size, receipt
on back
4. Link to the Experience Columbus (CVB) Website
Post a link to Experience Columbus from your website in order to provide visitors with easy access to complete
visitor information. Download the Experience Columbus logo here and use the following HTML code:
<a href="http://www.experiencecolumbus.com"><img src="ExperienceColumbus_logo.jpg" width="200"
height="84" target="_blank" alt="Visit Experience Columbus, your guide to visitor information in
Columbus"></a>
5. Tools to Train Your Internal Team
Train your internal team on the importance of completing the surveys! Link
here for Tips to Train Your Team and link here for a short, 5-minute 'plug & play'
PowerPoint presentation that can be used to motivate and engage your team.
And, encourage them to say this consistent message (in their own words) at the
end of each encounter: "Thanks for coming. The businesses all across Greater
Columbus are working to make your experience the best it can be. Please go to
this survey to answer a few short questions about how we're doing." Imagine
the power if visitors hear this ─ over and over ─ all across our destination.
They'll surely say, "Wow, this place really gets it!", hopefully increasing return
intentions and positive word of mouth. Which, after all, is what it's all about!
For Promotional Materials and Questions Contact:
Robbie Banks, CTA, Senior Visitor Experience Manager, Experience Columbus
E-Mail: rbanks@experiencecolumbus.com
Direct: 614-222-6149 Fax: 614-221-5618
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Copyright © 2013 by The EXPERIENCE Institute, LLC. Protected by laws of Copyright & Trademark. All rights reserved.
Reproduction, adaptation, or further distribution by anyone, by any means, for any purpose,
is prohibited without prior written permission of The EXPERIENCE Institute.