Embargoed until 23:59 on 18 th July
INTERNATIONAL WINE CHALLENGE ANNOUNCES WINE MERCHANT OF THE YEAR FOR
CENTRAL ENGLAND NORTH.
The 30th International Wine Challenge names Tanners Wines Merchant of the Year for Central
England North.
The 30 th International Wine Challenge yesterday announced Tanners Wines is Wine Merchant of the Year for Central North England at its prestigious awards dinner.
This family-run wine merchant, which manages three beautiful historic wine shops in Shrewsbury,
Bridgnorth and Hereford, was praised by an expert panel of IWC judges for stocking the finest selection of wines in the area. Officially founded in 1872, the business is now managed James
Tanner, who is the fourth generation of the family to work in the company. The team impressed the panel with their knowledge, passion and commitment to discovering and sharing the finest winemakers from around the world.
Tanners Wines stocks a vast range of hand-made imported wines, with a huge selection of old, rare, and fine wines sold by the bottle. Servicing both trade and private customer in store and through their online shop , the knowledgeable team is dedicated to finding the perfect wine for any occasion. Its wine club is committed to selecting seasonal favorites and sharing them with their loyal members, and the team host regularly wine tastings and events to educate wine enthusiasts and novices alike.
Charles Metcalfe, Co-Chairman of the IWC commented:
“Tanners Wines really is the whole package. Its range of wines is carefully selected, the staff knowledgeable and friendly, and its beautifully maintained historic shops are a joy to visit. From the informative blog to their interesting wine events, the passion and dedication of this family-run team knows no bounds. Tanners Wines is truly deserving of this accolade.”
Regional Merchant of the Year is decided following two days of rigorous judging by a panel of experts, combined with assessments by IWC mystery shoppers.
All International Wine Challenge news can be found at our Digital Newsroom

Charles Metcalfe continued:
‘The International Wine Challenge is committed to discovering not only excellent winemakers but also great wine merchants. Through the discerning taste and broad knowledge of these hugely passionate merchants, shoppers are being given greater insight and enjoyment of the wine they buy.”
-- ENDS --
What is the International Wine Challenge?
In its 30 th year, the International Wine Challenge is accepted as the world’s finest and most meticulously judged competition. The IWC assesses every wine ‘blind’ and judges each for its faithfulness to style, region and vintage. Each medal winning wine is tasted on at least three separate occasions by a minimum of 10 different judges including master wine tasters. Awards include medals (Gold, Silver, Bronze) and Commended awards. The IWC is committed to helping consumers discover great wine and the medals displayed on winning bottles offer a trusted guarantee of quality.
Visit the IWC website for the full list of winners www.internationalwinechallenge.com
For more information please contact:
Manifest IWC
Chris Ashton t. 07884 063405 e. Chris.Ashton@wrbm.com
Camilla Brown & Helen Kenny t. 0203 1379270 m. 07825779509 e. IWC@manifestlondon.co.uk
All International Wine Challenge news can be found at our Digital Newsroom