ARTICULATION DOCUMENT
T308 Short Media Production
MODULE STRUCTURE
Module Category: Discipline
Level (year of study): Year 3
Credit Units: 4 Modular Credits
Curriculum Hours: 90
Contact Hours:
60 over 15 weeks (4 hours per week)
Module Assessment: Continuous Assessment: 40%
- 15 Daily Grades
Summative Assessment: 60%
Understanding Test 1: 15% (written, open book, online)
Understanding Test 2: 15% (graded project)
Understanding Test 3: 30% (written, open book, online)
SECTION 2: MODULE OVERVIEW
This module focuses on the conceptualisation and realisation of creative media content,
using both image and sound to express original ideas within a limited time frame. Students
will develop the ability to identify ideas appropriate to the form, create works that
communicate these ideas with effectiveness, learn to use audience feedback to enhance
and improve their work, and develop personal creative processes for consistently producing
meaningful and effective work for a variety of media platforms and audiences. The creative
emphasis of the module is on discovery and experimentation, taking into account the space
within which a work is experienced, and using a variety of media and technology devices.
The goal is to equip students to create short-form work that is both highly imaginative and
engaging, adapting the media to suit the idea, and always with the audience in mind.
School of Technology for the Arts, Republic Polytechnic
T308 Short Media Production
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The purpose of this module is to encourage students to:
- Explore and understand the unique aspects of short-form work, both in terms of
strengths and weaknesses, and learn to exploit those aspects in one’s own work
- Become aware of how audience expectation influences the experience of a work,
and develop ways in which such expectation can be managed to create more
effective work
- Understand the unique power of short-form work to entertain and persuade an
audience
- Learn to balance proper planning and management of a production with the need
to preserve and be open to creative possibilities along the way (Production lessons)
- Develop a strong, personal creative process for producing effective short-form
work, starting with a well-developed concept, and taking into account the audience
and the space/environment in which the work is shown/experienced (Concept
lessons)
- Understand the importance/significance of artistic intention and creative clarity in
expressing an idea using short-form media (Concept Lessons)
- Become aware of the unique temporal quality of short-form work, and explore new
ways of arranging, sequencing, and balancing the various elements to create more
imaginative work (Editing lessons)
- Understand how image and sound can work together to enrich and enhance a
creative idea (Concept Lessons)
- Understand that short-form work can be pre-visualized and/or post-visualized
(scripted vs. documentary/improvisational style) with equal effectiveness, depending
upon the concept, the audience, and one’s own imagination and
creativity(Production Lessons/Concept lessons)
- Learn to identify ideas and create content that expand the conventional limitations
(both real and imagined) of content delivery systems
- Develop a personal process for using critical analysis and audience feedback to
improve the effectiveness of one’s own short-form work (Critique Lessons)
- Develop a personal definition of “short-form” work, one that encompasses
different media, platforms, and audiences (All lessons)
School of Technology for the Arts, Republic Polytechnic
T308 Short Media Production
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MODULE OUTCOMES AND LEARNING OUTCOMES
Allocated time per day
Module Coverage
Discussions in
Study Cluster
Resource
gathering
and team
work
Skills acquisition
and practice
Fundamentals:
Defining Short Media
4
2
-
Strengths/Weaknesses of the Form
4
2
-
The Role/Effects of Physical Space
on Design
4
2
-
The Role of the Audience
4
2
-
Visual Language/Storytelling
2
1
-
Persuasive Elements in Short Media
2
1
-
Sequencing/Temporality
2
-
-
Creative Intention
4
1
-
Application:
Exploration of Short Media forms
2
1
2
Exploration of various approaches to
Short Media
4
2
-
Analysis of exemplars
4
2
-
Consideration of physical space (and
its effects)
4
2
-
Design/Production of Short Media
works
4
2
20
Critique
Total = 15 Problems = 90 hours
4
48
20
22
School of Technology for the Arts, Republic Polytechnic
T308 Short Media Production
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TEACHING AND LEARNING
This module equips students who wish to pursue a career in the Creative Industries with
necessary creative, critical, and technical skills. The module emphasise traditional
intellectual skills in terms of writing short reports, and conducting appropriate research
when preparing for projects. Students are routinely required to conduct seminar discussions
and presentations. The Module inspires and nurtures creative expression, in terms of both
gform and content, and in the context of both individual and group productions. Students
are encouraged to analyse contemporary culture to develop their area of expertise.
Throughout the module, engagement with new, digital technologies is emphasised.
The module is predominantly delivered via a problem based learning style curriculum.
However, up to 15% of the module uses a problem based learning style curriculum. The
module is predominantly taught in a classroom space with outdoor shooting locations that
simulates a realistic professional setting and also involves a mini project with a simulated
industry client or for competition purposes.
LEARNING RESOURCES
Resources that are used in the module to support students’ learning:
Equipment
Video Cameras :
Panasonic AG-DVX102B
Canon XL2
DSLR Canon 60D
Tripods
Lighting :
Ianiro Redheads
Lighting gels and diffusers
Reflectors
Audio :
Zoom H4N
Sennheiser wireless microphone kit
Sennheiser shotgun microphone
SHURE 57
Boom Pole
XLR cables
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T308 Short Media Production
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Specialised Software :
Adobe Premiere Pro
Adobe Photoshop
Adobe After Effects
Recommended readings or references :
Michael Rabiger, Directing the Documentary. Focal Press, 2009
Gianelli, Ida, & Beccaria, Marcella. Video Art, The Castello di Rivoli Collection. Milan: Skira,
2006.
Rush, Michael. New Media in Art. London: Thames & Hudson, 2005.
Rush, Michael. New Media in Late 20th-Century Art. London: Thames & Hudson, 1999.
-
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T308 Short Media Production
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