EcoFocus Questionnaire
March 2013, Wave 4
S1
What is your age?
S2
Your gender
1
Male
2
Female
S3
Your marital status
1
Single, never married
2
Living with partner
3
Married
4
Widowed
5
Divorced/Separated
6
Prefer not to answer
S4
S5
KidsA
KidsB
KidsC
Including yourself, Number of people in your household
Are you the parent/guardian of any children age 18 or younger living in your household
How many children in your household are 18 years old or younger? [write in]______
Age of each child in household. If they are less than one year old, please enter 0.
Age in months for each child entered as 0 above:
S7
Please indicate the total income for your household before taxes:
1
Less than $35,000
2
$35,000-$49,999
3
$50,000- $59,999
8
$60,000 - $74,999
9
$75,000 - $99,999
5
$100,000-$149,999
6
$150,000 or more
7
Prefer not to answer [Terminate if selected]
S8
Which of the following best describes your education
1
Not graduated high school
2
High school graduate
3
Currently in college or other post-high school educational program
4
College graduate
5
Master’s degree or higher
6
Trade or Technical School graduate
7
Prefer not to answer
S9
Which best describes you?
1
White or Caucasian
2
Black or African-American
3
Asian
4
Hispanic or Latino
5
Other
6
Prefer not to answer
S10a What is your 5-digit ZIP code?
S10b What state do you live in?
CONFIDENTIAL, FOR INTERNAL USE ONLY
1
S11
Are you:
1
2
7
3
4
Employed full-time (35+ hours/week)
Employed part-time (less than 35 hours/week)
Full-time homemaker
Unemployed
Retired
Base: Total
Q1
Below is a list of areas that might or might not be a concern for you personally. Using the scale
below, please indicate how concerned, if at all, you are about each area:
5
4
3
2
1
1
2
4
5
6
7
8
13
Extremely Concerned
Very Concerned
Somewhat Concerned
Not Very Concerned
Not At All Concerned
The state of the national economy
The security of my family's financial state
The cost of the national healthcare system
Pollution
Landfills and dumps
The threat of climate change
Loss of natural resources
Offshore oil drilling
Base: Total
Q2
We are interested in learning about some of your everyday activities and lifestyle choices. For each
activity below, click on the answer that best describes you:
6
5
4
3
2
1
0
A1
A2
B1
B3
B4
B5
C2
C5
D1
D2
D4
D5
F1
G1
G2
J2
J4
J5
I do this always, it’s second nature for me
I do this often
I do this sometimes
I don't do this but I plan to do this
I don't do this and don't plan to do this
I used to do this but don’t do it now
Not an option for me
Unplug appliances or electronics when not in use
Turn off lights when not in use
Set temperature of water heater at 120 degrees F or lower
Wash laundry with cold water
Run the dishwasher without using the hot-dry cycle
Line dry laundry instead of running the dryer
Turn off the water while brushing my teeth
Use a personal reusable water bottle
Compost kitchen or other compostable household waste
Grow some of my own food.
Compost yard waste
Use up leftover foods
Repair or mend clothing rather than replace when possible
Use cloth or reusable shopping bag when grocery shopping
Take empty bottles or containers to be refilled at the store (i.e. for cooking oils, water,
cosmetics)
Walk or bicycle my child to school instead of driving
Make sure I separate my recycling from my trash
Can fruits or vegetables
CONFIDENTIAL, FOR INTERNAL USE ONLY
2
Base: Total
Q3
Now, we'd like to ask about what you take into consideration when purchasing and using items for
your household. How often do the following reasons play a role in choosing the products you buy
and use?
5
4
3
2
1
Always
Usually
Sometimes
Rarely
Never
1
Health reasons: thinking about better nutrition, safer materials or ingredients, natural qualities
and so forth, to protect or improve your own or your family's health.
2
Environmental reasons: thinking about saving energy, reducing waste, avoiding chemicals or
pollutants, and so forth, to protect or improve the environment.
3
Economic reasons: thinking about saving money either in the short term or over the long
term.
Those who respond always, usually or sometimes to Q3 = Consumers Who Care (CWC)
Base: CWC
Q4a Please indicate how much you agree or disagree with each of the following statements as they
relate to you personally:
5
4
3
2
1
B3
C2
C4
D2
E1
E4
I4
J4
K1
K2
K3
K4
K5
Strongly Agree
Agree
Neither Agree nor Disagree
Disagree
Strongly Disagree
I am usually willing to spend more for quality.
It is hard to figure out what choices to make in order to have a more eco-friendly home or
lifestyle.
I pay attention to where the ingredients in my foods or beverages are grown.
Whether you believe in global warming or not, reducing waste and pollution is just common
sense.
I have more important problems to focus on than the environment right now.
To me, it is usually worth paying more for healthier products.
I have a great deal of control over my health, based on the choices I make.
To me, it is usually worth paying more for eco-friendly products.
To me, it is usually worth paying more for products that are produced locally.
I have avoided purchasing products from companies when I learned that they did not have
environmentally responsible practices.
I have avoided purchasing products from companies when I learned that they did not have
socially responsible practices.
Sustainability means living in a way that ensures future generations will be able to have the
conveniences and luxuries we enjoy today.
Many sustainable or green solutions are not practical for my lifestyle today.
Base: CWC
Q5a Thinking about your eco-friendly choices, please indicate how much you agree or disagree with each
of the following statements.
5
4
3
2
1
A1
Strongly Agree
Agree
Neither Agree nor Disagree
Disagree
Strongly Disagree
Most of the efforts I take to be green or eco-friendly probably won't have an effect in my
lifetime.
CONFIDENTIAL, FOR INTERNAL USE ONLY
3
Q5b.
A3
A4
A5
B3
B4
D2
D3
D4
D5
1
7
9
Little changes I make to my lifestyle can add up to big improvements for the environment.
Being eco-friendly is a way to improve my quality of life
Trying to be more eco-friendly has meant having more time together as family.
Making eco-friendly choices is a new mindset for me.
Being eco-friendly means continually rethinking the choices I make.
Having a cleaner environment will mean less cancer and disease in the future.
Better personal health is a big benefit of an eco-friendly lifestyle.
Trying to be more eco-conscious has helped me to be more physically active.
I have a great deal of control over how healthy my home is for me and my family.
A cleaner planet starts at home.
I am very conscious about trying to save energy.
I am very conscious about trying to save water.
Base: CWC
Q5c Thinking about your shopping choices, please indicate how much you agree or disagree with each of
the following statements,.
5
4
3
2
1
A1
A2
A4
B1
B2
C2
D2
D3
E1
E4
F4
F5
Strongly Agree
Agree
Neither Agree nor Disagree
Disagree
Strongly Disagree
I wish I could buy environmentally friendly products more often, but they are often not
affordable.
I really only make eco-friendly choices that save me money.
I wish I could buy environmentally friendly products more often, but they are often not
available.
I am not willing to make compromises on quality for eco-friendly products.
I am not willing to make compromises on performance for eco-friendly products.
I look for changes that we can do as a family to make our home or lifestyle greener or more
eco-friendly.
Over the last few years, I have changed the ways I do things to make choices that are better
for the environment.
With each step I take to make my home or lifestyle more eco-friendly, it gets easier to take
the next step.
My friends and family look to me for information about environmental and green issues.
I am more knowledgeable than I used to be about making my home and lifestyle greener or
more eco-friendly.
I have changed what I buy in order to reduce the amount of chemicals we are exposed to
in our home.
I have changed what I buy in order to reduce our exposure to chemicals from food or
beverage packaging.
Base: Total
Q9A Below is a list of topics that you may or may not associate with safety concerns. Please indicate
how concerned you are, if at all, about the safety of each .
5
4
3
2
1
0
1
3
4
Extremely Concerned
Very Concerned
Somewhat Concerned
Not Very Concerned
Not At All Concerned
Do not know/not familiar with this
Hormones or antibiotics in foods
Genetically modified foods
Plastics used in packaging food or water
CONFIDENTIAL, FOR INTERNAL USE ONLY
4
6
9
10
12
17
18
21
Liquid and airborne chemicals
Imported foods
Microwaveable plastic containers
Biodegradable packaging used for packaging food
BPA or Bisphenol A
Phthalates such as DEHP
Preservatives in foods and beverages
Base: CWC
Q10. Which one of the following best describes you and your approach to making your lifestyle more ecofriendly?
5 I already lead a very eco-friendly lifestyle
4 I am ready to make significant changes to have a more eco-friendly home and lifestyle.
3 I am ready to make moderate or small changes to have a more eco-friendly home and lifestyle.
2 I am not ready to make any changes to have a more eco-friendly home and lifestyle.
1 I don't feel any need to make changes to have a more eco-friendly home and lifestyle.
Base: CWC Parents
MB1 (Parents).Please indicate how much you agree or disagree with the following statements as they relate
to you and your family:
5
4
3
2
1
1
3
4
7
10
11
12
13
14
17
18
Strongly Agree
Agree
Neither Agree nor Disagree
Disagree
Strongly Disagree
I try to avoid plastic in products my children use or play with.
I believe that when my children grow up and have their own households, they will have to give up
some conveniences that we have today because of environmental consideration
It is important for my children to understand the impact they have on the environment based on the
choices they make.
My child is supposed to bring waste-free lunches to school.
My kids know more about recycling and being eco-friendly than I do.
Trying to live a greener or more eco-friendly lifestyle creates teachable moments for me with my
children.
Being eco-friendly contributes to our family time together.
When my kids are grown, I want them to remember me as teaching them to be environmentally
responsible.
Teaching my children to be environmentally responsible makes me feel proud of myself.
I am concerned about the potential health effects of plastic in my child's life.
I want to minimize my child’s exposure to plastic in food and beverage packaging.
Q12. We are interested to hear about how often do you do the following yourself?
5
4
3
2
1
5
6
7
12
13
Always
Usually
Sometimes
Rarely
Never
Think about the environmental impact of the products you buy and use
Think about the nutritional value of the foods you buy and eat
Think about the environmental impact of the restaurants you go to
Think about the social responsibility practices of a company before buying their products.
Think about the environmental impact of the packaging before I purchase products.
Base: CWC
CONFIDENTIAL, FOR INTERNAL USE ONLY
5
Q14 Now, thinking about your priorities, how important is each of the following to you?
5
4
3
2
1
A1
A2
A7
A9
B2
C1
C2
C3
C4
C5
D1
Extremely important
Very important
Somewhat important
Not very important
Not at all important
To buy locally grown food
To buy organic foods
To reduce my carbon footprint
To use less plastic
To limit the amount of garbage my household produces
To support companies that protect rainforests, coral reefs, or other ecological areas
To support family farms
To support animal rights
To buy products that are produced in environmentally responsible countries
To set a good example of eco-friendly behavior for my family
To choose foods or beverages that are packaged responsibly
Base: CWC
Q15 Now, thinking about when you are choosing brands, products, or services, please indicate the
importance of each of the following:
5
4
3
2
1
Extremely Important
Very Important
Somewhat Important
Not Very Important
Not at all important
1
2
7
8
To buy brands that support schools and children's education
To buy products that give some of their profits to charity
To change the brands you buy to make a more eco-friendly choice
To shop at retail stores that require that the products and brands sold in their store are ecofriendly
9 To buy Fair Trade brands
10 To go to restaurants that require that the ingredients and packaging used in their restaurants are
eco-friendly
11 To buy brands that are committed to environmental stewardship
Base: CWC
Q16B. Some companies are making commitments to specific issues. We’d like to know how this influences
your choice of brands, products or services.
5
4
3
2
1
1
2
3
4
5
6
7
8
9
10
12
Extremely positive influence
Very positive influence
Somewhat positive influence
Not a very positive influence
Not at all a positive influence
Protecting natural resources
Reducing waste
Fair Trade practices
Fighting climate change
Reducing pollution
Making their operations energy neutral or energy producing
Cruelty-free practices
Using renewable resources such as wind or solar power
Sustainable forestry initiatives
Reducing their carbon footprint
Reducing the distance and carbon emissions used for shipping their products
CONFIDENTIAL, FOR INTERNAL USE ONLY
6
13
14
15
17
18
21
22
23
24
Using less fossil fuel
Providing ways to dispose of products when no longer being used
Protecting family owned farms
Reducing water use
Protecting wildlife
Providing ways to dispose of packaging after I buy something
Only using packaging that is made with renewable or recycled materials
Only using packaging that is recyclable
Educating consumers on ways to be eco-friendly
Base: Total
Q19 For the following products, how has your use changed, if at all, over the past year or two?
4
5
3
2
1
10
17
18
23
24
25
26
27
28
29
Remained the same
I am using this more often
I am using this less often
I stopped using this
I never used this
Organic foods or beverages
Bottled water
Juice and other beverages packaged in single serve plastic bottles
Fresh foods or beverages
Foods and beverages in cans
Foods and beverages in glass containers
Foods and beverages in flexible pouches
Foods and beverages in thinner plastic containers
Foods and beverages in plant-based plastic containers
Beverages packaged in cartons, such as those used for milk or orange juice.
Base: Total who respond same/more/less often (3/4/5) to Q19_23 Fresh foods or beverages
Q19B) How are you trying to include fresh foods and beverages in your and your family’s diet?
Choose all that apply.
1. Buying more local products
2. Buying more organic products
3. Shopping at Farmer's Markets
4. Buying more refrigerated rather than shelf stable beverages
5. Buying more refrigerated rather than frozen or shelf stable foods
6. Other
Base: Total
Q20a Please indicate how much you agree or disagree with each statement regarding the packaging of
products you purchase.
5
4
3
2
1
2
3
4
5
Strongly Agree
Agree
Neither Agree nor Disagree
Disagree
Strongly Disagree
I have changed what I buy because of the type or amount of packaging.
I try to buy products in refillable or reusable containers or packages.
I try to buy beverages that use less plastic in their packaging.
I try to buy products in packaging that is recyclable
Base: Total
Q20b
1
Convenience is a major priority for me when it comes to packaging
CONFIDENTIAL, FOR INTERNAL USE ONLY
7
2
3
5
6
7
8
9
11
12
Natural and organic products need to do a better job of packaging their products with
recyclable materials.
Steel cans are more eco-friendly than aseptic boxes.
I look for products in packaging that is made from recycled materials.
I look for products in packaging that is made with biodegradable materials.
I try to avoid products with double packaging, such as a cup of soup in a wrapper, or a bag of
cereal or snacks inside a box.
I look for products in packaging that is compact/flattens for easier recycling.
I look for products in packaging that is designed to save fuel through efficient transport.
I look for beverages in packaging that is made with renewable materials
Glass is 100% recyclable and can be recycled endlessly without loss in quality or purity.
Base: Total
Q20d Which of the following certification seals or labels have you ever seen or heard of?
1 FAIRTRADE
2 U.S.EPA
3 Sierra Club
4 USDA Organic
5 Rainforest Alliance
6 WWF
7 WaterSense
8 Energy Star
9 SFI (Sustainable Forestry Initiative)
11 FDA (Food and Drug Administration)
15 FSC (Forest Stewardship Council)
16 Marine Stewardship Council
17 Recycled Paperboard Alliance
20 USDA Certified Bio-Based Product
21 NON-GMO Project Verified
19 None of the above
Q20e How influential is this certification/ label in getting you to choose that product when you are making
your purchase decisions?
1
2
3
4
5
Extremely influential
Very influential
Somewhat influential
Not very influential
Not at all influential
NEW, Base: Total
Q20g: Next you will see various sets of packaging types. Please indicate the type of packaging that you
usually prefer when buying (insert type), and also which packaging you consider to be the most eco-friendly
choice for (insert type):
a) I usually prefer this type of packaging
b) I believe this is the most eco-friendly packaging
Type
1 Multi-serve
refrigerated juice
2 Single serve
shelf-stable
beverage
A
B
C
D
glass bottle
plastic bottle
carton
don’t know
aluminum can
plastic bottle
glass bottle
don’t know
CONFIDENTIAL, FOR INTERNAL USE ONLY
8
4
Wine
glass recyclable
bottle
bag in box
glass returnable
bottle
don’t know
5
Soup
steel can
box
glass jar
don’t know
glass jar
steel can
plastic jar
don’t know
glass bottle
plastic bottle
carton
don’t know
7 Tomato or pasta
sauce
8
Milk
Base: Total, Split sample: ½ food / ½ beverage
A: foods/food (show food)
B: beverages/beverage (show beverage)
Base: Total
Q20I:
a)
When you are shopping for (insert foods or beverages), does a packaging container's health impact
have an influence on your purchase?
1- Yes
2- No
b) What do you believe is the health impact of the following types of (insert foods or beverages) packaging?
4 Positive Impact
3 Negative Impact
2 No Impact
1 Don’t Know
A. Glass bottle or jar
B. (food: Plastic bottle, bag, wrapper, tray) (beverage: Plastic bottle)
C. (beverage: Styrofoam cup)
D. Aluminum can
E. Steel can
F. Flexible pouch
G. Refrigerated carton
Base: Total
Q20J:
a) Does a (insert food or beverage) packaging container's environmental impact have an influence on
your purchase?
1- Yes
2- No
b) What do you believe is the environmental impact of the following types of (insert food or
beverage) packaging?
4 Positive Impact
3 Negative Impact
2 No Impact
1 Don’t Know
A.
B.
C.
D.
E.
F.
Glass bottle or jar
(food: Plastic bottle, bag, wrapper, tray) (beverage: Plastic bottle)
(beverage: Styrofoam cup)
Aluminum can
Steel can
Flexible pouch
CONFIDENTIAL, FOR INTERNAL USE ONLY
9
G. Refrigerated carton
Base: Total
Q20K:
b) Which packaging containers can leave undesirable chemicals in your (insert foods or beverages)?
Check all that apply.
A. Glass bottle or jar
B. (food: Plastic bottle, bag, wrapper, tray) (beverage: Plastic bottle)
C. (beverage: Styrofoam cup)
D. Aluminum can
E. Steel can
F. Flexible pouch
G. Refrigerated carton
H. None of the above
Base: Total
Q20L:
b) Which packaging containers can change the taste of your (insert food or beverage)?
Check all that apply.
A. Glass bottle or jar
B. (food: Plastic bottle, bag, wrapper, tray) (beverage: Plastic bottle)
C. (beverage: Styrofoam cup)
D. Aluminum can
E. Steel can
F. Flexible pouch
G. Refrigerated carton
H. None of the above
Base: Total
b) Which (insert food or beverage) containers best protect the freshness of the contents without
preservatives? Check all that apply
A. Glass bottle or jar
B. (food: Plastic bottle, bag, wrapper, tray) (beverage: Plastic bottle)
C. (beverage: Styrofoam cup)
D. Aluminum can
E. Steel can
F. Flexible pouch
G. Refrigerated carton
H. None of the above
Base: Total
Q28a How often do you recycle whatever you can?
5
4
3
2
1
Always
Usually
Sometimes
Rarely
Never
Q28B What type of recycling program is available to your household?
1
curbside for all materials
2
curbside for everything but compost materials
3
curbside for some recyclable materials
4
Drop off centers only
CONFIDENTIAL, FOR INTERNAL USE ONLY
10
5
6
7
Central recycling area in building or complex
Nothing available in my area
Don't know
Q28B_1. Do you return bottles or cans in your area for a return deposit?
1
Yes
2
No
3
Not an option in my area
Q28D. How often does your household recycle the following types of materials?
5
4
3
2
1
1
2
3
4
5
6
7
8
9
Always
Usually
Sometimes
Rarely
Never
Plastic bottles/containers
Glass bottles/containers
Drink cartons (such as milk or orange juice)
Clean paper
Used napkins/paper towels
Aluminum cans/foil
Steel cans
Beverage cups from fast food restaurants, coffee shops, etc.
Packaging (bags, wraps, sandwich cartons) from drive through restaurants
[If sometimes/rarely or never to glass bottles/containers in Q28D, ask Q28E.]
Q28E. Which of the following reasons explain why you [only sometimes/rarely/Never – answer from
previous question] recycle glass bottles?
1.
They are breakable, concern about injuries
2.
Not sure glass is recyclable in my area
3.
Not sanitary
6.
Takes too much effort
7.
Glass is not accepted in my recycling program
5.
None of the above
[If sometimes/rarely or never to drink cartons in Q28D, ask Q28F.]
NEW Q28F. Which of the following reasons explain why you [only sometimes/rarely/Never – answer from
previous question] recycle drink cartons?
1.
Cartons are not accepted in my recycling program
2.
Not sure cartons are recyclable in my area
3.
Not sanitary
4.
Takes too much effort
5.
Takes too much room in my bins
6.
None of the above
Q28G Do your recyclable food and beverage containers all go into the same bin or different bins (one for
paper, one for plastic, etc.)
1. the same bin
2. different bins
Base: Total
P14j We'd like to know more about your opinions on recycling. Using the scale below, please indicate
how much you agree or disagree with each statement.
5
4
3
2
Strongly Agree
Agree
Neither Agree nor Disagree
Disagree
CONFIDENTIAL, FOR INTERNAL USE ONLY
11
1
2
3
5
Strongly Disagree
I expect that in the future, recycling will become a habit for everybody.
Recycling is a bother but it’s worth it.
Since we started recycling, it is rewarding to see how we've reduced the number of bags of
garbage my household sends to the landfills.
Manufacturers need to do a better job of telling me how to recycle or dispose of their packaging.
It takes too much effort to sort our household trash into recycle bins.
Recycling makes me feel like I am doing my part to reduce landfills.
I would recycle more often if it helped me to save money.
I do not understand why products made of recycled materials cost more than products made of
new materials
Recycling is important to me
Recycling is a family activity-everyone participates
Restaurants should only provide take-out containers that are recyclable or compostable
Many of the recyclables that people put into their recycle bins still go into a landfill.
I wish more schools would seek to minimize waste through recycling programs.
I would recycle more often if I knew that what I put into my bin is reliably recycled.
6
7
8
9
11
12
13
16
17
18
19
Base: CWC
Q22 Now please indicate how much you agree or disagree with each statement about stores/retailers.
5
4
3
2
1
1
3
4
Strongly Agree
Agree
Neither Agree nor Disagree
Disagree
Strongly Disagree
Retailers should choose what products they put on their shelves based on how environmentally
friendly those products are.
Retailers are doing a good job of making it easier for me to make eco-friendly choices.
Retailers should choose what products they put on their shelves based on how environmentally
friendly the product packaging is
Base: Total
Q24b. How often do you buy groceries for your household?
5
4
3
2
1
Always
Usually
Sometimes
Rarely
Never
Base: Total Grocery Shoppers
StoreIMP. Now, thinking about the grocery stores, how important are each of the following in choosing
where you shop?
5
4
3
2
1
1
2
3
4
5
6
7
8
Extremely important
Very important
Somewhat important
Not very important
Not at all important
Is socially responsible
Is environmentally friendly
Offers a wide selection of natural products
Offers a wide selection of organic products
Offers a wide selection of locally produced products
Is a store I trust to really do what they say they do
Makes it easy for me to make eco-friendly choices
Provides helpful information regarding recycling and other eco-friendly practices
CONFIDENTIAL, FOR INTERNAL USE ONLY
12
9
10
13
Makes it easy for me to make healthy choices
Is a good neighbor in my community
Is affordable
Base: Total Grocery Shoppers
GroceryA: Where do you regularly buy groceries? Please select all that apply
1 Albertson’s
3 Farmer’s market
5 Harris Teeter
10 Kroger
12 Publix
13 Safeway
14 Sam’s Club
16 ShopRite
17 Target/Super Target
18 Trader Joe’s
20 Walmart
21 Wegman’s
22 Whole Foods Market
32 Costco
33 Other
Base: CWC Grocery Shoppers
GroceryB (Q26b). Now, thinking about the grocery stores where you usually shop, which of the following do
you associate with each store? (Choose all that apply)
1
Is socially responsible
2
Is environmentally friendly
3
Offers a wide selection of natural products
4
Offers a wide selection of organic products
5
Offers a wide selection of locally produced products
6
Is a store I trust to really do what they say they do
7
Makes it easy for me to make eco-friendly choices
8
Provides helpful information regarding recycling and other eco-friendly practices
9
Makes it easy for me to make healthy choices
10
Is a good neighbor in my community
13
Is affordable
12
None of the above
Base: CWC Grocery Shoppers
GroceryC
Based on what you know, please rate how green or eco-friendly you feel each of these
retailers are:
5
4
3
2
1
0
Extremely eco-friendly
Very eco-friendly
Somewhat eco-friendly
Not very eco-friendly
Not at all eco-friendly
Don't know
Base: Total Grocery Shoppers
BA1.Which of the following product categories do you purchase regularly? (Choose all that apply)
1
Cereal (hot or cold)
3
Canned soup
5
Juices or juice drinks
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6
7
10
12
21
23
25
26
27
34
35
39
40
41
42
33
Bottled water
Snacks
Boxed (aseptic) milks, soups, stocks
Organic foods
Frozen meals and breakfast products
Baby Food
Beer
Wine
Liquor
Canned foods (i.e. beans, vegetables, fruit or soup)
Condiments (i.e. ketchup, mustard, mayonnaise)
Yogurt
Milk, soymilk, or other dairy-type beverages
Jarred foods (i.e. sauces, fruits, other products in glass)
Organic milk
None of the above- anchor as last
Base: CWC Grocery Shoppers
MC2 When shopping for foods and beverages how important are the following on labels?
5
4
3
2
1
Extremely important
Very important
Somewhat important
Not very important
Not at all important
1 Certified organic
2 No artificial ingredients
3 BPA-free (Bisphenol-A free)
4 Fair Trade
6 No artificial hormones or antibiotics
8 GMO Free (Genetically Modified Organisms) or ingredients from biotechnology
18 Locally grown
19 No preservatives
20 Non-GMO Project Verified
21 Recyclable
22 GRAS (Generally Regarded As Safe)
Base: Total Grocery Shoppers who regularly buy category
CAT. For each category ask the following two questions, inserting category name:
BA2. When thinking about (insert category), which of the following brands are you familiar with?
BA3.Which of these brands you have purchased in the past 6 months?
Category Name: Juice or Juice Drinks [Ask if buy Juice or Juice drinks BA1.5]
BA2 Familiar with Brand
BA3 Purchased Past 6 months
2
Tropicana
3
Minute Maid
4
Naked Juice
5
Odwalla
14
Simply Orange
15
Capri Sun
20
Sunny D
21
Florida’s Natural
13
None of the above
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Ask for each brand purchased in BA3 for Juice or Juice Drinks]
BA3_a) Do you usually purchase--1
Refrigerated
2
Non-refrigerated (shelf-stable)
3
Both refrigerated and non-refrigerated
Category Name: Milk, soy or other dairy products[Ask if Milk, soymilk, or other dairy beverages BA1.40 or
Organic milk BA1.42 or Yogurt BA1.39]
BA2 Familiar with Brand
BA3 Purchased Past 6 months
1 Dannon
2 Yoplait
3 Stonyfield
5 Silk
6 Horizon
8 Organic Valley (was asked in 2010.. turn on or new
7 None of the above
Ask for each brand purchased in BA3 for Milk, soymilk, or other dairy beverages BA1.40 or Organic milk
BA1.42 or Yogurt BA1.39 (Do not ask for Stonyfield or Dannon)]
BA3_b) Do you usually purchase--1
Refrigerated
2
Non-refrigerated (shelf-stable)
3
Both refrigerated and non-refrigerated
ASK ONLY OF THOSE WHO ANSWER BA1_25 Beer
BA1_25a Thinking about when you buy beer, how often do you purchase the following?
5
4
3
2
1
Always
Usually
Sometimes
Rarely
Never
a.
b.
c.
d.
American brand such as Budweiser or Miller Lite
Imported brand such as Corona, Heineken, or Stella Artois
Craft brand from a small or local brewer
Other
ASK ONLY OF THOSE WHO ANSWER BA1_25 Beer
BA1_25bWhich type of package do you usually prefer when buying beer? (CHOOSE ALL THAT
APPLY):
a. Aluminum cans
b. Glass bottles
c. Plastic bottles
d. Other
Base: CWC Grocery Shoppers who are familiar with brand
MC3A Please rate how green or eco-friendly you feel each of these brands are:
5
4
3
2
1
0
Extremely eco-friendly
Very eco-friendly
Somewhat eco-friendly
Not very eco-friendly
Not at all eco-friendly
Don't know
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Base: Total
Q34a Which of the following best describes your eating habits?
5
Extremely healthy
4
Very healthy
3
Healthy
2
Unhealthy
1
Very unhealthy
Q34b Overall, how satisfied are you with the healthfulness of your eating habits today?
5
Very satisfied
4
Somewhat satisfied
3
Neither satisfied or unsatisfied
2
Somewhat unsatisfied
1
Very unsatisfied
Q35a Which of the following describes how green or eco-friendly your lifestyle is today?
5
Extremely green or eco-friendly
4
Very green or eco-friendly
3
Somewhat green or eco-friendly
2
Not very green or eco-friendly
1
Not at all green or eco-friendly
Q35b How satisfied are you overall with how green or eco-friendly your lifestyle is today?
5
Very satisfied
4
Somewhat satisfied
3
Neither satisfied or unsatisfied
2
Somewhat unsatisfied
1
Very unsatisfied
Q41.
Would you be willing to participate in another study related to this subject area in the future?
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