Smile Centre Clinics “Making you smile from within” July 2012 Investment Opportunity Including: Company Overview and Business Summary Introduction Smile Centre Clinics (SCC) is a newly formed UK Limited Company, whose primary business objective is to establish up to 25 cosmetic dentistry practices throughout the UK over the next 5 years. With the head office based in Alderley Edge Cheshire, the company will provide a range of services that will include: Personalised partial and complete dentures, denture implants, Veneers, teeth straightening, lip enhancement, dermal fillers, cosmetic dentistry and non-invasive cosmetic treatments. The emphasis will be on providing a personalised service aimed at achieving the best results for the patients. Each new outlet (3 in year one) will be opened in major conurbation areas that have been specifically identified as having a requirement for the services offered. Operated by Cosmetic Dental Technician’s (CDT) and supported by Dental Hygienist’s (DH) each outlet will be fitted and operated to a standard that will properly reflect both the professionalism and responsibility of its highly qualified multi-disciplinary team. Background Originally established in 1999 and now a member of The Smile Centre (GB) Holdings Ltd (SCH) group. The Smile Centres currently operate three cosmetic dental practises in Prestwich, Manchester and Lichfield. The running and development of all three practices (which all operate on a cash positive basis) have provided an excellent ‘blue print’ model to open similar outlets throughout the country. With this wealth of experience and knowledge, the current Managing Director of SCH (Mr Tim Roberts) has now decided to take advantage of the ‘blue print’ model and in conjunction with Mr Paul Hesketh (Business ‘Angel’ Investor) and Dr Sunjay Jagath (Consultant Radiologist at Tameside Hospital) formed SCC to establish a chain of cosmetic dental clinics throughout the country. On the first of June 2012, SCC entered into an exclusive agreement with SCH, whereby SCC obtained the rights to advertise and market its products on The Smile Centre WEB site www.thesmilecentreuk.co.uk interestingly; in 2011 the site (as it was then) produced 62,499 unique visitors with 303,136 page views and 3,139 contacts. In January 2012 the website was updated resulting in a dramatic increase in both traffic and enquiries. To date, unique visitors are up by 54% and enquiries are up by 28%. In real terms, it’s currently generating upwards of 30 new clients a week. Additionally, the unique relationship that now exists between SCH, allows SCC direct access to unrivalled technical support from highly trained professional people who have over 12 years’ experience within the cosmetic dentistry sector. Market Potential The British Academy of Cosmetic Dentistry (BACD) states that the number of people seeking cosmetic treatments for their teeth (anything from laser whitening to a full "smile makeover" involving a full set of veneers) is growing up by to 40% every year. In the past decade alone dentistry has become highly commercialised and selling new products is now a lucrative side-line for many dental surgeries. According to Mintel, the oral hygiene market in Britain was worth £760m in 2008, nearly a quarter more than we spent in 2003. By 2013 it is estimated that we will spend £919m on dental health products every year. The unique concept of TSG’s business model is about being in the right place at the right time. Never before has cosmetic dentistry as a business sector, been in a position of such potential growth. With the exclusive agreement now in place and with the on-going support of SCH, we intend to take full advantage. Cosmetic Dental Technicians Cosmetic Dental Technicians are registered Dental Care Professionals (DCP's), who are trained and qualified to provide a range of denture services direct to patients that were previously only available through a qualified Dentist. With many years' experience working as Dental Technicians, CDT's have the advanced technical and clinical skills needed to carefully design and hand-craft every denture to the individual requirements of the patient. You will find CDT's working as part of a multi-disciplinary team within dental practices, or operating from their own independent denture clinic. Cosmetic Dental Technicians have to undergo rigorous training and evaluation. Every Cosmetic Dental Technician listed on dentures.org.uk has the credentials, qualifications and registration with the General Dental Council that allows them to work directly with patients. CDT’s may undertake one or all of the following: Investigate your dental and medical history in full Take x-rays and photographic images of your mouth Distinguish between normal and abnormal effects of aging, especially relating to tooth loss Make referrals to other dental professionals where necessary Advise you on how to take care of your dentures and achieve optimum oral health There are currently 227 registered CDT’s in the country, with a further 90 (circa) CDT’s qualifying each year. Predictions suggest that in the next ten years there will be circa 3,000 CDT’s registered with the GDC. Corporate Bankers: Nat West Bank Plc. Manchester. Independent Financial Advisors (IFA’s): Alderley Asset Management Ltd, Alderley Edge. Independent Financial Advisors (IFA’s): Serenus Ltd, Nantwich. SIPP Administrators: AllTrust Ltd, Newport. SIPP Administrators: Berkeley Burke, Leicester. SIPP Administrators: Liberty Pensions Ltd, Bury. Tax & Investment Advisors: Tax & Wealth Ltd, Nantwich. Solicitors: Turner Parkinson LLP, Manchester. Solicitors (Trade Marks): Wilson Gunn LLP, Manchester. Accountants: Bennett Verby LLP, Stockport. Registration and Contacts Company Name: Smile Centre Clinics Ltd Company Registration Number: 08059379 Registered Office: 7 St Petersgate, Stockport, SK1 1EB Head Office: 36a London Road, Alderley Edge, Cheshire SK9 7DZ WEB Site: www.thesmilecentreuk.co.uk Email address: info@thesmilegroup.co.uk Telephone Contact Number: 01625 583000 Fax Number: 01625 535616 Directors Chairman: Paul Hesketh: Wilmslow, Cheshire Managing Director: Tim Roberts: Warrington, Cheshire Director of Clinical Governance: Dr Sunjay Jagath: MBChB (Natal) DA (SA) FCR (SA) Wilmslow, Cheshire Consultant James Whitehurst: ACCA (Board Member of the BACDT) Nottingham, Notts. Financial Forecasts and Cash flow The Smile Centre Cashflow (2).pdf The Smile Centre Financials Expansionv3 (5).pdf Disclaimer This Business Overview has been prepared by the company. It is being made available to potential investors for the sole purpose of assisting them in deciding whether to purchase shares in TSG. The officers and employees assume no responsibility for the accuracy or completeness of this Business Overview or for the accuracy or completeness of the statements or information contained within it. None of the statements or information contained in this Business Summary shall constitute in any way a warranty or representation of any description (whether express, constructive or implied) as to its accuracy or completeness. The investor must rely solely on their own investigations of the Company and on any expressed representations, warranties and undertakings included in any final funding agreement entered into. Investment Summary Investment Return over 3 Years Year 1 = 3% Year 2 = 3% Year 3 = 3% Total return = 9% SCC has an issued capital of 20000 made up of £1 Ordinary Shares, of which 5600 (28%) has been set aside for third party investors. Price of each share: £500 Minimum Investment: £2000 Total Shareholders’ value: £2.8 million Discount Rate For all Investors Free Consultation 25% off the Treatment Plan on all cosmetic dentistry, implant and dentures. Free first treatment of Enlightened Teeth Whitening