Literature Review – Barriers to Success in Organizational Change Lisa Viker Saint Mary’s University of Minnesota Literature Review 2 TABLE OF CONTENTS Abstract …………………………………………………………………………….. 3 What is Organizational Change ……………………………………………………… 4 Organizational Life Cycle: Impact on Change …………………………………..….. 5 Organizational Design: Impact on Organizational Change...…………………………. 6 Organizational Environment: Impact on Organizational Change …………………….. 7 Resistance to Change: ……………………………………………………………….. 8 Overcoming Barriers to Successful Organizational Change. ………………………… 12 Summary…………………………………………………………………………….. 16 References ……………………………………………………………………………17 Literature Review 3 ABSTRACT: Organizations are in continuous motion on a journey through its organizational life cycle. This life cycle perpetuates a continuous need for change to create an atmosphere favorable to change acceptance within all hierarchical levels of the organization... Because life is not static but is dynamic there is a constant need for creating change. The successful adaptation to change can be a determining factor for the longevity of the organization. Change, however, is difficult and there are many barriers to successful change. The barriers to successful implementation of change can be impacted by many factors, such as: Organizational life-cycle, intention for change, organizational design, organizational environment and culture, conflicting commitments, organizational resources, and exterior forces. This paper will begin with a discussion regarding organizational change; and then move to a review of change leadership. This paper will also address various barriers to successful implementation of change within an organization, including the most commonly identified changes faced by change leaders; and, finally, the varying approaches for the change leader to overcome these barriers and successfully enact change within an organizational structure. Literature Review 4 ORGANIZATIONAL CHANGE Change is a process within all organizational systems. For example, one can find change occurring within social movements, political systems, and global economies, amongst others. This paper will focus on theories regarding organizational change and the barriers to success. It will conclude with a summary of the solutions to overcome the barriers and successfully enact organizational change within for-profit corporations. Although some of the theories hold true regardless of the systemic analysis of successful change theory, the perspective of the for-profit organization has some unique aspects of consideration due to the competitive nature within the organization for resources, structured hierarchy, individual competing commitments, and the impact of external influences of political, social, economic and environmental systems on the success of change. The most concise definition within the literature reviewed was Jones (2013) whom defined organizational change as “the process by which organizations redesign their structures and cultures to move from their present state to some desired future state to increase their effectiveness” (p. 10). This definition is centered on intentional design for a specific redesign for a specific result. Jones (2013), suggests change in organizations differentiates between “evolutionary change [as] gradual, incremental, and narrowly focused…. [and] Revolutionary change [as] rapid, dramatic, and broadly focused” (p. 281). There is little other discussion about the specific definition of organizational change as a process as did Jones (2013); but rather, the discussion is focused on the theory of the process of leading organizational change. For example, Fullan (2011) posits “seven key interrelated ideas and competencies that are essential for leading change through practice and experience: Literature Review 5 cultivating deliberateive practice, being resolute, motivating others through linking to their realities, fostering collaboration, learning confidently, knowing your impact, and sustaining your learning from practice” (p. 5). Similarly Woodman (2014) discusses the theory of change in his definition: “change process theory attempts to explain the dynamics of organizational change process by identifying the manipulated variables in the change effort, the intended outcomes of the change program,and the relationships between manipulated and outcome variables, including mediators—the mechanisms through which the changes are effected” (p.466). It is much the same throughout the change leadership scholarly writing, the definition is more related to the process of change rather than the definition of change itself. Since the definition of change written by Jones (2013) as stated above reflects change as a plan, verses change as an unexpected process within an organization, this paper will focus on barriers to successful change with regard to planned organizational change. ORGANIZATIONAL LIFE CYCLES The context in which change occurs will impact the change. For example there are many contexts within an organization that are forces for change as well as resistance to change (Jones, 2013, p. 275). A specific and vital contextual factor for both the force and resistance for change is dependent on the life-cycle in which the organization exists at the time of the change. Organizational life-cycle impacts the perspective of the individuals effecting change, and the experience of the individuals creating the change varies as the organizational life-cycle ages (Cameron & Whetten, 1984). Furthermore, the amount of organizational change is directly related at some level to the development in the organizations life-cycle. For example, if an organization is at the first stage of development of “creativity and entrepreneurship” (Cameron & Literature Review 6 Whetten, 1984) there are more risks taken in change measures because of the early stage of development. According to Su, Baird, & Schoch (2015) the early stage of development is called “the birth stage” (p. 43). The discussion that Baird & Schoch (2015) focuses on the moderating effect of understanding the organizational life cycle in which the organization exists. This awareness allows an understanding of the culture and environment that will impact the attitudes that reflect decision making and risk taking factors during continuous change. Understanding that will create an opportunity for greater success for the change leader. There is room for further research on this topic of organizational life-cycle on the impact of barriers to effective organizational change. The research ends at the effectiveness of the organization in a life-cycle with a consideration of change leadership within this context. In fact, as Cameron & Whetten (1984) posit “we therefore expect the salience attached to the organization’s hierarchical levels by the organization’s members will shift over life-cycle stages…in sum it is expected that, as organizations mature, changes will occur in perceptions of organizational effectiveness in domains of activity and hierarchical levels” (p. 528). ORGANIZATIONAL DESIGN The organizational design makes an impact on the appropriate change process to be chosen during times of identified change. According to Jones (2013) “Organizational design is about how and why various means are chosen. An organization’s behavior is the result of its design and the principles behind its operation” (p. 9). Understanding the design of the organization impacts the views of those within the organization and how the individuals respond to necessary change is an essential awareness for successful change processes. Literature Review 7 This awareness of organizational design can be related to Ray, Baker, & Plowman (2011) mindfulness can create an avenue for developing a positive organizational attitude. Jones (2013) posits “When attitudes are difficult to change because they have developed over a long period of time, the only way to resolve a conflict may be to change the people involved” (p. 400). However, if the organizational leadership can identify the barrier to successful change as an organizational design issue it can be assessed and then the method for enacting change can be adjusted to create a successful opportunity for necessary change. The key to this awareness is organizational mindfulness. Ray, Baker, & Plowman (2011) posits: “The notion of organizational mindfulness has emerged in the organizational science literature in regard to automatic and nonautomatic information and processing (Sandelands & Stablein, 1987; Leventhal & Rerup, 2006) and in studies of highreliability organizations (Weick & Roberts, 1993; & Weick, et al, 1999, Weick & Sutcliffe, 2001). Weick, et al; 1999, observed that the high-reliability organizations avoid mistakes because of a capability they call mindfulness” (p. 189). They continue later to define organizational mindfulness: “means being attentive to the context and at the same time being able to respond to unanticipated cues or signals from one’s context (Leventhal & Rerup, 2006)” (p. 193). Essentially the literature regarding organizational design leverages the awareness of the organizational design itself and the impact of that on individual behaviors. To enact successful change, change leaders must be aware of the impact that the organization itself has on the individuals who must create the change. ORGANIZATIONAL ENVIRONMENT Understanding the purpose of the organization allows for insight in how to continue to grow and change increasing value of purpose. Jones (2013) defines the organization as “a tool people use to coordinate their actions to obtain something they desire or value” (p. 2). The Literature Review 8 environment within an organization is defined by Jones (2013) as “the set of forces and conditions that operate beyond an organization’s boundaries but affect its ability to acquire and use resources to create value” (p. 3). Organizations create value through the process of inputs and outputs; and at the “conversion stage create value by using their…skills to organize… those inputs and outputs” (Jones, 2013, p. 4). There are many different environmental factors that organizational leadership faces when trying to succeed in meeting their business strategic goals, and change is a necessary part of that success. The environment in which an organization works can impact the direction, design and ability to enact change successfully. There are varying types of change that both influence the environment and that are influenced by the environment. Resistance to organizational change can transform the decision making, innovation and creativity, and managing conflict within the organization, creating a barrier to success of reaching the business strategic goals. Therefore organizations and change leaders have to identify the possibilities for enacting successful change. There are many scholarly articles overcoming resistance to change, but in this paper we will take an opportunity to discuss the value perspective of resistance to change as identified by Pederit (2000). Understanding that resistance to change can offer value and creative problem solving opportunities can add to the successful change opportunities. RESISTANCE TO CHANGE Resistance to change can originate at all levels of an organization. According to Jones (2013) the organization will find several impediments to necessary change. Necessary change is required to meet the changing environmental factors within which the organization operates to Literature Review 9 maintain the success of the organization. The resistance to change can be in the organization as a whole, in groups within the organization and at the individual level of the organization. Lewin’s 1947 Force-Field theory of change was his theory for a process to overcome the resistance to change from the top down, by either increasing the forces for change or reducing the resistance to change and then making that change permanent. His theory directly lies in the ability of the managers within an organization to analyze and overcome the behavioral resistance to change and determine the direction to apply or reduce the force. Lewin’s theory to enact change is a three-step process: “unfreeze the organization from its present state; make the desired type of change; and, refreeze the organization in a new desired state” (Jones, 2013, p. 293). Other scholars have identified the resistance to change can be a result of many factors seemingly indicating that Lewin’s 1947 theory is a simplified understanding of organizational resistance to change through applying the right force to successfully make the change permanent. (Armenakis, Harris, & Feild, 1999 & Jones, 2013). In fact, Armenakis, Harris, & Field (1999) state “The issues of permanence and stability are central to Lewin’s (1947) unfreezing-movingrefreezing metaphor. From this metaphorical perspective…As organizations are constantly undergoing change or experiencing flux, talking about literal permanence to describe institutionalization is unrealistic” (p. 99). In contrast to Lewin, Piderit (2000) addresses the theory that resistance to change itself can be an indicator of the value or intention of the planned change. She posits “A review of past empirical research reveals three different emphases on conceptualizations of resistance; as a cognitive state, as an emotional state, and as a behavior. Although these conceptualizations overlap somewhat, they diverge in important ways” (Piderit, 2000, p. 785). Understanding the origin of the resistance can add value and understanding to the resistance itself. As Piderit Literature Review 10 (2000) suggests regarding managers understanding of resistance “Even if they only see employees who oppose change as short sighted, managers are tempted by the language of resistance to treat their subordinates as obstacles. Thus, the label of resistance can be used to dismiss potentially valid employee concerns about proposed change” (p. 784). Furthermore, Lewin’s theory was based on an exclusive remedy of top-down change, Piderit (2000) identifies this exact topic as a necessary and needy direction of study. Although Piderit’s article values the response to the resistance to change, it does not appear to address the conceptualizations of resistance for the managers charged with enacting the change. It is her suggestion that we do a better job at addressing the top down and bottom up understanding of resistance to change to offer all employees insight into the change process. She posits: “these ideas are not all new to the field, but earlier admonitions about the benefits of employee input and drawbacks of dismissing subordinates’ responses to change were not consistently brought to center stage in organizational studies. If we can do better, we will be able to offer guidance to all employees involved in change processes and not just to change agents with official authority” (p. 792). In comparison, but in expansion to the top-down leadership theories, Yon (2014) offers the potential toward a more successful outcome, if the followers are empowered by their leaders to voice the concerns of change, use their creativity for change process, and feel they are engaged in the actual change process. Yon, et al (2014 ) describes the “Existing research indicates that employees that work for empowering leaders are more likely to feel encouraged…we expect that empowering leadership will moderate the potential negative effects of employees’ resistance to change on creativity”(p. 926). Involving the employees in the change process is a well discussed and valued topic in research today. The topic is a concern for Literature Review 11 all organizations and all departments within the organization. Burchell (2011) addresses the topic related to change within the information technologies industry by indicating involving employees is a way to minimize the resistance to change (p. 20). However, in contrast he does not indicate a buy-in to any particular methodology, and in fact the tone of the article indicates that he subscribes more to the ideas that change agents must control the attitude of resistance in the change. Organizational resistance to change can be found at the organizational, group and individual levels. There are several factors that are responsible for resistance to change, some of those are identified by Jones and include “power and conflict, differences in functional orientation, mechanistic structure, and organizational culture…group norms, group cohesiveness, and groupthink…uncertainty and insecurity, selective perception and retention…” (Jones, 2013, p. 300). With the additional mindfulness of the conceptulizations of resistance to change identified by Piderit (2000) change agents can utilize their awareness to address the ambivalent attitude to change and create an atmosphere for enacting successful organizational change. Understanding organizational change is an intricate part of the success of organizational life cycles and the longevity of the organization. In turn, understanding the organizational lifecycle creates an awareness of the constant flux of necessary change within an organization. This knowledge represents the importance of understanding barriers to successful change management. As Jones (2013) describes; ”Developing and managing a plan for change are vital to an organization’s success” (p. 299). Consciousness of the need for change can increase the opportunity for successful change by overcoming the barriers to the change process. In addition, realization that change is occurring as a result of the environments within which the organization Literature Review 12 exists allows the leadership to assess the organizational needs, design the plan for change to meet the strategic goals, and implement the change plan to adjust to the forced changes. This paper will address some specific identified barriers to success and the importance of the holistic approach to understanding organizational change. OVERCOMING BARRIERS TO SUCCESSFUL CHANGE There are many scholars who have identified significant barriers to successful organizational change. This paper assesses various identified barriers to change and compares them in the light of Piderit’s (2000) theory of three conceptualizations of resistance--cognitive, emotional and behavioral-- evaluating them with the concepts and value of top down and bottom up change. Because change is a dynamic process within an organization, the response to the need for change must begin at the assessment of the organization and an understanding of why it is experiencing change or needs to experience change. This assessment is essential to the success of the organizations strategic development for solving the right problem. Spradlin, (2012) addresses the importance for assessing the organizational need prior to enacting change, he postulates: “…companies often don’t spend enough time and resources on defining the problems they’re trying to crack and establishing their importance to the organization. The results are missed opportunities, wasted resources, and innitatives that are out of sync with the strategy” (p. 87). The misdirection of a change innitiative can have lasting effects on the change culture of an organization creating a cynical attitude or burnout for change efforts. In contrast to Spradlin’s (2012) theory of the need for change to begin at the thorough assessment of the strategic needs of the organization, Barton & Ambrosini (2013) assert that the Literature Review 13 failure begins at the strategic commitment of the middle managers to the change innitiative resulting in “organizational change cynicism (OCC)” (p. 721, this stage could be considered at the implementation stage of a change action (Jick, 1991 & Jones, 2013). Barton & Amrosini’s 2013 theory of failure of middle managers to commit to the change strategy could be affected by other circumstances outside of the implementation stage was not considered in their study. The failure of middle managers to commit to change does not begin with their lack of commitment it begins with appropriate assessment of the organization and the cause for the change innitiatives as Spradlin (2012) discusses. Furthermore, the employee subjective understanding of change can impact on the success of the change action, as Jick (1991) posits: “People get stuck for two basic – and obvious— reasons: “change” is not some monolithic event that has neat and tidy beginnings and ends; and peoples subjective experiences of change vary considerably as a result of individual circumstances” (p. 48). Although Barton & Ambrosini (2013) have a valid point of the importance of the strategic commitment of the middle managers in the success of the change innitiative at the implementation stage, other scholarly research asserts that understanding change resistance is not this simple. As identified by Beer, Eisenstat, & Spector (1990) “The senior exectuive that learns to respect, recognize and deal fairly with the most influencial managers will gain trusted allies—and improve the odds of realizing a complex but necessary organizational change” (p. 31) . In the study regarding employee burnout during episodic changes completed by Chatzinikou & Bellou (2015) they address their research on the impact of change on personal employee job satisfaction and burnout. Asserting that because change is the only constant in companies today the change action itself can cause cynicism and burnout amongst its employees. Literature Review 14 This is a response to an episodic change action and it does not specifically address the impact on the successful outcome of the change itself, it is only briefly mentioned that there is a relationship: “Since burnout limits both employee’s ability and willingness to adjust and contribute (Appelbaum, Candell, Yortis, Proper, and Jobin, 2000), putting the change initiative at risk, it is vital for leaders and agents of change to find ways to prevent or at least reduce it. Apparently, training and development can be helpful towards this direction” (Chatzinikou & Bellou, 2015, p. 8). In understanding the context of the barriers to change, and centering this understanding within Piderit’s (2000) conceptualizations of resistance, one can add perspective to the barriers to successful change. For example, understanding the emotional conceptualization of resistance response relative to employee burnout and the subsequent impact on the successful implementation of the business strategy, a company can prepare and confront this issue to avoid the negative impact on the resistance to organizational change. A deeper understanding of organizational cognitive resistance amongst change agents will allow an open structure for enacting successful change. “A cognitive structure is the system of interrelated beliefs, preferences, expectations, and values that a person uses to define problems and events” (Jones, 2013, p. 349). Identifying the cognitive conceptualization of resistance offers insight into the interpersonal relationship required to properly manage employees through a change initiative (Piderit, 2000). Awareness of the organizational atmosphere for change requires emotional intelligence. “Emotional intelligence refers to the capacity for recognizing our own feelings and those of others, for motivating ourselves, and for managing emotions well in ourselves and in our relationships” (Goleman, 1998, p. 317). Scholars have recognized methods for identifying good change agents to improve the ability to predict and enact necessary strategic change. A repetitive Literature Review 15 theme for identifying the most effective change agents is detecting those managers with emotional intelligence. (Beer, Eisenstat, & Spector, 1990 & Goleman, 1998) Context of organizational change, including environmental, life cycle, and cultural, can create an element for resistance to change. For example with regard to environmental context and its impact on change action, Jones (2013) posits: “Obviously the combination of an uncertain, changing environment with organizational inertia makes it difficult for managers to anticipate the need for change. It also hampers and limits their ability to adopt new strategies and structures that will allow an organization to adapt to the changing environment” (p. 325). Creating a culture of learning and innovation can improve the opportunity for enacting successful organizational change actions. An adaptive culture that encourages learning, innovation and risk taking. Jones (2013) states that adaptive cultures “are more likely to survive in a changing environment and should have higher performance than organizations with inert cultures” (p. 346). Thus, developing the adaptive and learning culture allows for an organization to start with a fertile environment for successful change. In order to reshape the perspective of the organization, group or individual, a culture of learning should be created. “The bottom line is that your best source of learning is day-to-day practice because it is only experience that can engage and reshape the brain” (Fullan, 2011, p. 5). There are many identified sources of resistance to change. Understanding the context within which the change occurs, the organizational assessment which identifies the change objective and the action plan for implementation of the change effort, will help to minimize the change. Also, creating the positive elements within the organizational environment and culture may avoid the common resistance to change factors. Hon, Bloom, & Crant (2014) Literature Review 16 offer a clearer understanding of the importance of creativity, risk taking, and learning in successfully driving change: “When environmental cues signal that change is desired, creativity is encouraged, and failures experienced in pursuit of both are acceptable, employees will be more willing and capable of enacting change…” (Hon, Bloom, & Crant, 2014, p. 922). Arguably this also supports the idea that the cause for change must be assessed properly and the environment that has created the change should be considered. SUMMARY There is room for growth in the study of organizational change theory. Change is a dynamic factor for all organizations, though the causes requiring the change may vary, the success of enacting the change is essential to the survival and success of each organization. This paper has described the various theories for causes of resistance and methodologies for overcoming the resistance factors to change initiatives. Jones (2013) has offered a very thorough discussion on organizational theory, the evolution of change theory and the importance of organizational design to create a positive atmosphere for successful change. The historical theories such as Lewin’s (1947) Theory gave a perspective from which to branch out and begin the discussion. The subsequent studies to Lewin have created a foundation for a growing awareness of the importance of understanding change and the causes for resistance to the change efforts. Organizational change theory; although it impacts small organizations, global corporations and even political systems; is in its infancy for exploring successful organizational models to give change leaders an advantage by understanding and overcoming the resistance to change. Literature Review 17 REFERENCES: Adair, J. (2010). Strategic leadership: How to think and plan strategically and provide direction. London UK: Kogan Page Limited. American Psychological Association. (2010). Publication Manual of the American Physchological Association. Washington DC: American Psychological Association. Armenakis, A. A., Harris, S. G., & Feild, H. S. (1999). Making change permnanent; A model for institutionalizing change interventions. Research in Organizational Change and Development, 97-128. Barton, L. C., & Ambrosini, V. (2013). The moderating effect of organizational change cynicism on middle manager strategy commitment. International Journal of Human Resources, 721-746. Beer, M., Eisenstat, R. A., & Spector, B. (1990). Why change programs don't produce change. Harvard Business Review, 71-80. Burchell, J. (2011). Anticipating and managing resistance in organizational information technology (IT) change initiatives. International Journal of the Academic Business World, 19-28. Cameron, K. S., & Whetten, D. A. (1984). Perceptions of organizational effectiveness over organizational life cycles. Administrative Science Quarterly, 525-544. Chatzinikou, V., & Bellou, I. (2015). Preventing employee burnout during eposodic organziational changes. Journal of Organizational Change Management, 1-22. Fullan, M. (2011). Change leader: Learning todo what matters most. San Francisco, CA: Jossey Bass. Goleman, D. (1998). Working with emotional intelligence. New York, NY: Bantam Books. Hon, A. H., Bloom, M., & Crant, M. J. (2014). Overcoming resistance to change and enhancing creative performance. Journal of Management, 919-941. Jick, T. (1991). Implementing Change. Boston MA: Harvard Business School. Jones, G. R. (2013). Organizational Theory, Design, and Change. New Jersey: Pearson. Kegan, R., & Lahey, L. L. (2001). The real reason people won't change. Harvard Business Review, 85-92. Milliman, J., VonGlinow, M. A., & Nathan, M. (1991). Organizational life cycles and strategic international human resource management. Academy of Management Review. Oech, R. v. (2011). A Whack on the side of the head; How can you be more creative. Menlo Park CA: Creative Think. Piderit, S. K. (2000). Rethinking resistance and recognizing ambivalence: A multidimensional view of attitudes toward an organizational change. Academy of Management Review, 783-794. Puccio, G., Mance, M., & Murdock, M. (2011). Creative Leadership; Skills that drive change. Thousand Oaks, CA: Sage. Literature Review 18 Ray, J. L., Baker, L. T., & Plowman, D. A. (2011). Organizational mindfulness in business schools. Academy of Management Learning & Education, 188-203. Spradlin, D. (2012, September). Are you solving the right problem? Most firms aren't and that undermines their innovation efforts. Harvard Business Review, pp. 85-93. Su, S., Baird, K., & Schoch, H. (2015). Management Accounting Research, 40-53. Turner, D.-M. (2013, June 11). Turner Change Management, Inc. Retrieved January 17, 2015, from Turner Change Management: http://www.thinktransition.com/articles/the-paradox-of-changemanagement-2/ Woodman, R. W. (2014). The science of organizational change and the art of changing organizations. The Journal of Applied Behavioral Science, 463-477.