Market Researcher
Customer Communications Department
Reporting to the Head of Customer Communications, you will be responsible for conducting planned and targeted
marketing research tasks and projects and for managing the work of suppliers retained to conduct fieldwork and
ensuring that all deliverables meet contract specifications. You will also be responsible for assessing/analyzing and
interpreting data gathered from fieldwork and preparing presentations used by Section and Department
management. Your duties will include conducting and supervising three waves of the Market Tracking Study per
year, supervising the supplier conducting the weekly Metropass Diary Study and ensuring that contract
specifications and quotas are met, analyzing results, identifying key findings and developing presentations and
reports for Section and Department management, conducting research to improve TTC’s understanding of key
customer issues, new business opportunities, the transit market and market trends, completing/analyzing customer
surveys of TTC users and non-users, managing fieldwork and data collection, performing statistical analysis of
research results using various computer software products, conducting acceptance testing for new software
installations as required, developing and maintaining technical specifications for tendering contracts to external
suppliers and developing, maintaining and managing information databases including past research analysis,
reports and presentations for use in addressing new issues, cross validating new research findings and providing
information to other internal departments. Responsible for treating passengers and/or employees with respect and
dignity and ensuring the needs of passengers or employees with disabilities are accommodated and/or addressed
(if applicable and within their area of responsibility) in accordance with the Ontario Human Rights Code and
Related Orders so that they can fully benefit from the TTC as a service-provider and an employer. Annual Salary
Range: $85,576.40 - $106,997.80 (Level 10).
SKILLS/KNOWLEDGE/EXPERIENCE
You require an in-depth knowledge of research methodology, techniques and the development of research tools
and have the ability to collect and analyze data, utilizing techniques such as surveys, focus groups, etc. You
possess a strong knowledge of advanced statistical analysis techniques and relevant software applications. You are
skilled in the development and maintenance of databases and have the ability to effectively manage outside
suppliers. Demonstrated ability to manage complex projects and special studies, analyze and evaluate complex
issues, conduct market research and prepare reports and presentations is also a requirement. You possess welldeveloped analytical, organizational, interpersonal, oral communication, presentation and report writing skills. These
skills and knowledge would normally be acquired through the completion of a post graduate degree, Masters
level or equivalent in Urban Transportation or Behavioural Research combined with several years of directly
related work experience. Must have or rapidly acquire a comprehensive knowledge of the Ontario Human Rights
Code and Related Orders including disability accommodation and accessibility requirements pertaining to
passengers and employees.
To respond, please send your resume by January 16, 2013 quoting Ref.#8388-CU in confidence to: Toronto
Transit Commission, Human Resources Department, Employment Services, 1138 Bathurst Street, Toronto,
Ontario M5R 3H2; Email: jobs@ttc.ca. When emailing, please include your resume in MS Word Format or PDF
Format as an attachment. Please do not send your attachments via an internet website connection/link.
Committed to the principles of employment equity, the TTC encourages applications from Aboriginal people,
people with disabilities, racial minorities, and women. We thank all applicants for their interest, but advise that
only those selected for an interview will be contacted.