HAMILL REMALEY COMMUNICATIONS 237 ELDRIDGE STREET, #21, NEW YORK, NY 10002 917.753.4890 MAHREMALEY@GMAIL.COM The Communications Network 2009 Conference Gorilla Engagement Squad Conference Agenda WITH TWITTER USER NAMES Wednesday, October 14, 2009 4 – 5:30 p.m. 5 – 6 p.m. 6:15 -6:30 p.m. 6:30 p.m. 7:30 p.m. 8:00 PM Check-in Opening reception Opening remarks -- Board Chair, Executive Director Larry “Bud” Meyer, President Meyer Communications: @BudMeyer Bruce Trachtenberg, Executive Director @bsttrach Keynote speaker: Frank Rich, journalist and writer ?fake Frank Rich?: @frankrichnyt Dinner on your own -orPhilanthropy New York Film Screening Thursday, October 15, 2009 8:30 – 9:30 a.m. Keynote speaker: Clay Shirky, author: @cshirky 9:30 – 10:00 a.m. Break 10:00 a.m. – 11:15 a.m. Concurrent Breakout Sessions Walking the Talk: The Nuts and Bolts of Online Dissemination Gabriela Fitz, Co-Director, IssueLab: Personal Twitter: unknown Twitter for Org: @issuelab Public Policy Strategies: Two Tools to Help You Keep it Real Julia Coffman, Director, Center for Evaluation Innovation: Personal Twitter: unknown. Org Twitter: unknown Anne Whatley, Vice President, Cause Communications: Personal Twitter: @Anne7676 ?(not positive this is her) Twitter for Org: @CauseComm Using Contemporary Branding Strategy to Cross the Program/Communications Divide Will Novy-Hildesley, Quicksilver Foundry Personal Twitter: unknown. Org Twitter: unknown Diane Tompkins, Founder, The Curious Company Personal Twitter: @curiousdi Hamill Remaley Communications Twitter Basics Org Twitter: unknown 11:15 – 11:45 a.m. Break (Coffee, beverages, and snacks) 11:45 a.m. – 1 p.m. Concurrent Breakout Sessions Brand, Meet Twitter. Twitter, Meet Brand Eric Henderson, Director of Communications, Living Cities Personal Twitter: unknown Twitter for Org: @Living_Cities Using Evaluation In Real Time to Improve Advocacy Communications Tanya Beer, Assistant Director of Research, Evaluation & Strategic Learning, The Colorado Trust Personal Twitter: unknown Org Twitter: unknown Dede de Percin, Executive Director, Colorado Consumer Health Initiative Personal Twitter: unknown Org Twitter: unknown Ehren Reed, Senior Associate, Innovation Network Personal Twitter: unknown Org Twitter: unknown Moderator: Christie McElhinney, Vice President of Communications & Public Affairs, The Colorado Trust Personal Twitter: unknown Org Twitter: unknown If You Want to Go Fast, Go Alone. If You Want to Go Far, Go Together Corrie Frasier, Manager, Content Distribution Strategy, Bill & Melinda Gates Foundation Personal Twitter: @CFrasier Org Twitter: @gatesfoundation Tyler LePard, APO, Global Health Communications Bill & Melinda Gates Foundation Personal Twitter: unknown Org Twitter: @gatesfoundation 1:00 – 2:15 p.m. 2:15 – 3:30 p.m. Lunch Concurrent Breakout Sessions Informing Influential Americans, Policymakers About Philanthropy Eric Brown, Communications Director, The William and Flora Hewlett Foundation Personal Twitter: @epbro Org Twitter: @Hewlett_Found Vicki Rosenberg, VP, Education, Communications and External Relations, Hamill Remaley Communications Twitter Basics Council of Michigan Foundations Personal Twitter: unknown Org Twitter: @michfoundations Mark Sedway, Director, Philanthropy Awareness Initiative Personal Twitter: @sedway Org Twitter: unknown The Best Online Communications Tools You’ve Never Heard Of Brooke Bailey, Director of Communications, Sisters of Charity Foundation of South Carolina Personal Twitter: @BrookeUSC Org Twitter: unknown Karen Malone Wright, President/Owner, Odyssey Creative Communications Personal Twitter: @KarenMW Org Twitter: @OdysseyCre8ive Website Migration: When It's Time to Rebuild Your Site (Not Just Renovate It) Christine Haran, Director of Online Information, The Commonwealth Fund Personal Twitter: @cfh09 Org Twitter: @commonwealthfnd Megan Mermis, Communications Associate The William and Flora Hewlett Foundation Personal Twitter: @meganm77 Org Twitter: @Hewlett_Found Julee Newberger, Online Communications Associate, Annie E. Casey Foundation Personal Twitter: @juleenewberger Org Twitter: @AnnieECaseyFndn 4:00 – 5:30pm Concurrent Breakout Sessions The Social Media Game Gordon Mayer, Vice President, Community Media Workshop Personal Twitter: @chigordon Org Twitter: @npcommunicator From Defense to Darling: Communications Lessons in the Successful Campaign to Reauthorize SCHIP Ed Walz, Vice President, Spitfire Strategies Personal Twitter: @edwalz Org Twitter: unknown 360° Storytelling: A Thinking Organization’s Guide to Documenting & Sharing the Work Helen Lowe – President & Creative Strategist, Catalytica, Inc. Personal Twitter: unknown Org Twitter: unknown Hamill Remaley Communications Twitter Basics Kevin Corcoran – Program Director, Lumina Foundation for Education Personal Twitter: unknown Org Twitter: @Goal2025 Juan (Kiko) Suarez – Sr. V.P. External Affairs, Lumina Foundation for Education Personal Twitter: unknown Org Twitter: @Goal2025 6:00 – 8:00 pm Offsite Reception -- United Nations Friday, October 16, 2009 9:00 – 10:15 a.m. Concurrent Breakout Sessions Communication and Program Efficiency: Divorcing Traditional Models in KnowHow2GO to Make Way for Big Love Teresa Detrich, Director of Electronic Communication, Lumina Foundation Personal Twitter: unknown Org Twitter: @Goal2025 Nushina Mir, Evaluation Officer, Lumina Foundation Personal Twitter: unknown Org Twitter: @Goal2025 Louie Herr; New Media Consultant Personal Twitter: @louieherr Org Twitter: unknown High-Impact Advocacy: Tools & Techniques Across the Advocacy Value Chain Doug Hattaway, President & CEO, Hattaway Communications Personal Twitter: @broucek1 Org Twitter: unknown Alex Cole, Director of Philanthropic Services, Hattaway Communications Personal Twitter: unknown Org Twitter: unknown How to Monitor Your Foundation’s Reputation and Issues: Social Media Listening Strategy and Tools Larry Blumenthal, Senior Communications Officer, The Robert Wood Johnson Foundation Personal Twitter: @lblumenthal Org Twitter: @RWJF Holly Ross, Executive Director, NTEN Personal Twitter: @ntenhross Org Twitter: unknown Nancy E. Schwartz , Blogger, GettingAttention.org / President, Nancy Schwartz & Company Personal Twitter: @NancySchwartz Hamill Remaley Communications Twitter Basics Org Twitter: unknown Laura Brahm, Web Officer, Soros/OSI Personal Twitter: @laclabra Org Twitter: @OpenSociety 10:30 - 11:45 a.m. Concurrent Breakout Sessions Using Traditional Media in Non-Traditional Ways Lisa Keske, Project Coordinator, Northwest Area Foundation Personal Twitter: unknown Org Twitter: unknown Sheila Kim, Director of Technology for Public Insight Journalism, Minnesota Public Radio Personal Twitter: unknown Org Twitter: unknown Julie Lee, Program Communications Consultant, Blue Cross and Blue Shield of Minnesota Foundation Personal Twitter: unknown Org Twitter: unknown Keith Parker, Director of Special Partnerships, Twin Cities Public Television Personal Twitter: unknown Org Twitter: unknown Where’s the Starting Point? Determining Baselines for Communications in Public Policy Edith Asibey, Principal, Asibey Consulting Personal Twitter: @easibey Org Twitter: unknown Diversity and Inclusiveness: Beyond the Buzzwords Vicki Rosenberg, Vice President of Education, Communications and External Relations, Council on Michigan Foundations (CMF) and leader of the Transforming Michigan Philanthropy through Diversity and Inclusion Project. Personal Twitter: unknown Org Twitter: @michfoundations Holly Minch, Communications Consultant to the Evelyn and Walter Haas, Jr. Fund and leader of the Let California Ring project. Personal Twitter: @hollyminch Org Twitter: unknown Paul Bachleitner, writer and author of Diversity in Philanthropy Project communications case study, "How Are Foundations Communicating Their Work on Diversity?" Personal Twitter: @prbach Org Twitter: unknown Rebecca Arno, Vice President of Communications, The Denver Foundation, Hamill Remaley Communications Twitter Basics and co-editor of Inclusiveness At Work: How to Build Inclusive Nonprofit Organizations Personal Twitter: @rarno Org Twitter: unknown From Boring to Fun: A Public Education Campaign That Worked and Why Fred Sainz, Vice President, Communications and Marketing, Gill Foundation Personal Twitter: @FredSainz Org Twitter: unknown Jim Jonas, Principal, Peak Creative Media Personal Twitter: @jimjonas Org Twitter: @PeakCreative 11:45 – Noon Closing remarks Conference Participants Allison Ahcan, Director of Communications, Blandin Foundation Jennifer Anderson, Director of Communications, New Profit Inc. Rebecca Arno, VP Communications, The Denver Foundation Edith Asibey, Communications Executive, The Atlantic Philanthropies Paul Bachleitner, Consultant, Bachwriter Brooke Bailey, Director of Commmunications, Sisters of Charity Foundation of South Carolina Claire Baralt, Communications Officer, Doris Duke Charitable Foundation Beverly Barnes, Vice President, Communications & Marketing, Council on Foundations Alex Barnum, Communications Officer, The James Irvine Foundation Buffy Beaudoin-Schwartz, Communications Director, Association of Baltimore Area Grantmakers Tanya Beer, Assistant Director of Reseach, Evaluation & Strategic Learning, The Colorado Trust Diana Benton, Communications Associate, The Atlantic Philanthropies Genny Biggs, Communications Manager, Gordon and Betty Moore Foundation Larry Blumenthal, Senior Communications Officer, The Robert Wood Johnson Foundation Charles Boesel, Director of Communications, The Joyce Foundation Mark Bogosian, Communications and Grants Manager, Foundation for Child Development Carrie Boron, Deputy Communication Director, Everyday Democracy Dianna Boyce, Communications Associate, Lumina Foundation for Education Laura Brahm, Web Officer, Open Society Institute Linda Braund, Communications Manager, The Heinz Endowments Ellen Braune, Vice President, Communications, Ms. Foundation for Women Howard S. Breindel, Partner, DeSantis Breindel, Inc. David Brotherton, President, Brotherton Strategies Eric Brown, Communications Director, The William and Flora Hewlett Foundation Kathryn Brown, VP, Marketing & Communications, The Conservation Fund Susan Buckles, Public Relations Specialist, Northwest Area Foundation Hamill Remaley Communications Twitter Basics Kate Bullinger, Director of Communications, The Atlantic Philanthropies Josie Burke, Director of Communications, El Pomar Foundation Allyson Burns , Director, Communications, The Case Foundation Bea Calo, Director of Operations, The Christensen Fund Linda Campbell, International Grants Manager, MAC AIDS Fund Russ Campbell, Communications Officer, Burroughs Wellcome Fund Lynn Carolan, Communications Specialist, Winter Park Health Foundation Denis Chicola, Senior Communications Officer, Evelyn and Walter Haas, Jr. Fund Alexandra Christy, Executive Director, Woodcock Foundation Gabi Chojkier, Communications officer, Open Society Institute-Washington, DC Albert Chung, Sr Communications Associate, Edna McConnell Clark Foundation Thom Clark, President, Community Media Workshop Dave Clayton PhD, VP Strategic Communications, Neimand Collaborative Gene Cochrane, President, The Duke Endowment Julia Coffman, Senior Consultant, Harvard Family Research Project Dan Cohen, Principal, Full Court Press Communications Alex Cole, Director of Philanthropic Services, Hattaway Communications Adair Collins, Marketing & Communications Manager, Grantmakers for Children, Youth and Families Kevin Corcoran, Program Director, Lumina Foundation for Education Kathleen Courrier, VP Communication, Urban Institute Adam Coyne, Director of Public Affairs, Robert Wood Johnson Foundation Roberto Cremonini, Chief Knowledge & Learning Officer, Barr Foundation Emily Culbertson, Web Strategist and Project Manager Danielle Deane, Program Officer, Environment, The William and Flora Hewlett Foundation Ray Delgado, Communications Manager, The James Irvine Foundation Steve Densmore, Press Liaison, Dyson Foundation Dede de Percin, Executive Director, Colorado Consumer Health Initiative Dru DeSantis, Partner DeSantis, Breindel Inc. <!--EndFragment--> Teresa Detrich, Director, Electronic Communication, Lumina Foundation for Education Lucille DiDomenico, Executive Director, Conference of Southwest Foundations Crystal Dundas Communications and Programs Officer Wachovia Regional Foundation Connie Dykstra, Senior Communications Associate, Annie E. Casey Foundation Joanne Edgar, Communication Consultant, Gathering Stories for Social Change John Ellis, Vice President, Communications, The Pittsburgh Foundation Catherine England, Communications Officer, The David and Lucile Packard Foundation Amy Ferguson, Communication Specialist, Fetzer Institute Marc Fest, Vice President, Communications, Knight Foundation Jack Fischer, Communications Officer, The William and Flora Hewlett Foundation Karynn, Fish, Communications Officer, US Programs, Open Society Institute Gabriela Fitz, Co-Director, IssueLab Merrell Foote, Marketing Manager, Hogg Foundation for Mental Health Laura Forman, Principal, Laura Forman Communications LLC Corrie Frasier, Manager, Content Distribution Strategy, Bill & Melinda Gates Foundation Gail Fuller, Director of Communications, Rockefeller Brothers Fund Sharon Gallagher, Partner, Sage Communications Nick Geisinger, Communications Director, Washington Regional Association of Grantmakers Reena Geevarghese, Administrative Assistant, The Wallace Foundation Lauren Russell Geskos, Manager, Marketing & Communications, Rockefeller Philanthropy Advisors Patti Giglio, Principal. PSG Communications, LLC Monette Goodrich, VP Communications & Public Affairs, Connecticut Health Foundation Hamill Remaley Communications Twitter Basics Gillian Gonda, Program Officer, The Fetzer Institute Douglas Gould, President, Douglas Gould and Company Jana Grabarek, Communications Manager, Indiana Grantmakers Alliance Joan Grangenois-Thomas, Account Director, MAKE WAVES Denise Graveline, President, don't get caught--creative communications consulting Mary Greene, Senior Writer, Williams Group Suzana Grego, Director of Communications & Advocacy, Firelight Foundation Fiona Guthrie, Media Relations Chief, Office of Communications, Ford Foundation Tim Hanrahan, Communications Director, McKnight Foundation William Hanson, Director of Communications & Technology, The Skillman Foundation Christine Haran, Director of Online Information, The Commonwealth Fund Doug Hattaway, President & CEO, Hattaway Communications Eric Henderson, Director of Communications, Living Cities Louie Herr, Consultant for Lumina Foundation Susan Herr, President, Philanthromedia CR Hibbs, Program Officer and Managing Director - Global Development-Mexico Program, The William and Flora Hewlett Foundation Gwyn Hicks, COO, Spitfire Strategies John Hodgins, Senior Communications Associate, The Annie E. Casey Foundation Stephen Hubbell, Communications Officer for Open Society Fellowship and Soros Justice Fellowships, Open Society Institute Jennifer Humke, Deputy Director, Public Affairs, MacArthur Foundation Mitchell Hurst, VP, Interactive Solutions, Scofield Company Ani Hurwitz, Director of Communications, The New York Community Trust David Irons, Consultant Alfred Ironside, Director, Office of Communications, Ford Foundation Alan Jenkins, Executive Director, The Opportunity Agenda Jim Jonas, Partner, Peak Creative Media Minna Jung, Senior Communications Officer, Robert Wood Johnson Foundation Jessica Kemp, Director of Communciations, Louisiana Disaster Recovery Foundation David Kennedy-Logan, Communications Production Manager, McKnight Foundation Leslie Kerns, Vice President, M+R Strategic Services Lisa Keske, Project Coordinator, Northwest Area Foundation Sheila Kim, Director, Technology for Public Insight Journalism, American Public Media Susan Knudten, Senior Communications Officer, Rose Community Foundation Andrea Koppel, Director of Communications, M+R Strategic Services Jeri Krentz, Assistant Director of Communications, The Duke Endowment Rick Landesberg, President , Landesberg Design Carmen Lee, Communications Officer, The Heinz Endowments Julie Lee, Program Communications Consultant, Blue Cross and Blue Shield of Minnesota Foundation Marilyn LeFeber, Vice President-Communications, Charles Stewart Mott Foundation Rochelle Lefkowitz, President, Pro-Media Communications Nancy Leonard, Public Policy Officer, William Caspar Graustein Memorial Fund Tyler LePard, APO, Global Health Communications, Bill & Melinda Gates Foundation Erica Lepping, Communications Director, The Eli and Edythe Broad Foundation Linda Lidov, President, Highland PR, Inc. Steven Liebowitz, Program Fellow, Woodcock Foundation Helen Lowe, President, Creative Strategist, Catalytica, Inc. Bruce Lowry, Communications Director, The Skoll Foundation Greg Luberecki, Marketing/Communications Manager, Gulf Coast Community Foundation Theodora Lurie, Consultant, Theodora Lurie Consulting Hamill Remaley Communications Twitter Basics Amy Malick, Communication Director, Everyday Democracy Fred Mann, Assistant Vice President, Robert Wood Johnson Foundation Julio Marcial, Program Director, California Wellness Foundation Toni May, Director Community Relations, Quantum Foundation Gordon Mayer, Vice President, Community Media Workshop Jane McDonnell, Executive Director, Online News Association Christie McElhinney, V.P. of Communications & Public Affairs, The Colorado Trust Bonnie McEwan, President, MAKE WAVES Dorrian McGhee, Communications Manager, The Skillman Foundation Kathryn McGinley, Web Producer, The Atlantic Philanthropies Tricia McKenna, Vice President, Louder Than Words Megan Mermis, Communications Associate, The William and Flora Hewlett Foundation Larry "Bud" Meyer, President, Meyer Communications LLC Holly Minch, Navigator & Instigator Nushina Mir, Evaluation Officer, Lumina Foundation for Education Anna Kristina Moore, Communications Director, National Committee for Responsive Philanthropy David Morse, Vice President, Communications, Robert Wood Johnson Foundation Christine Mulvin, Director, Communications, The Health Foundation of Greater Cincinnati Phil Nash, Vice President for Communications, Rose Community Foundation Rich Neimand, President/Creative Director, Neimand Collaborative Julee Newberger, Online Communications Associate, Annie E. Casey Foundation Thuy Nguyen, Communications Associate, The James Irvine Foundation Will Novy-Hildesley, Founder, Quicksilver Foundry Grant Oliphant, President and CEO, The Pittsburgh Foundation Karen Ott, Communications Associate, William Penn Foundation Keith Parker, Director of Special Partnerships,Twin Cities Public Television Kate Parmelee, Director of Communications and Marketing, Community Foundation for Palm Beach and Martin Counties Susan Parker, Owner, Clear Thinking Communications Thaler Pekar, Founder & Principal, Thaler Pekar & Partners Charity Perkins, Director of Communications, The Duke Endowment George Perlov, Principal, G. Perlov Associates Bev Pfeifer-Harms, Director of Communications, Missouri Foundation for Health Amy Plotch, President , Amy Sutnick Plotch Communications Leila Polintan, Communications Manager, Grantmakers In Health Rich Polt, President, Louder Than Words, Inc. Dennis Poplin, Senior Associate, Spitfire Strategies Dianne Price, Writer, W.K. Kellogg Foundation Tony Proscio, Consultant, Tony Proscio Consulting Steve Rabin, President, Rabin Strategic Partners Sheppard Ranbom, President, CommunicationWorks, LLC Ehren Reed, Senior Associate, Innovation Network Michael Hamill Remaley, Consultant Ann Richards, Communications Officer-New Media, C.S. Mott Foundation Elizabeth Richter, Vice President Marketing and Communication, The Chicago Community Trust Douglas Root, Communications Director, The Heinz Endowments Vicki Rosenberg, VP, Education, Communications and External Relations, Council of Michigan Foundations Tricia Rosensohn, Communications Assitant, The Atlantic Philanthropies Holly Ross, Executive Director, NTEN: The Nonprofit Technology Network Gloria Royal, Director of Communications, Arcus Foundation / Kalamazoo Debra Rubino, Director of Strategic Communications, Open Society Institute-Baltimore Hamill Remaley Communications Twitter Basics Willow Russell, Communications Manager, Social Venture Partners Seattle Susan Ryan-Vollmar Director of Communications/Interactive Technology, Blue Cross Blue Shield of Massachusetts Foundation Cate Ryba, Media and Communications Officer, Mary Black Foundation Fred Sainz, VP Communications, Marketing, Gill Foundation Janet Sandoval, Communications Associate, California Wellness Foundation Hershel Sarbin, President, Child Advocacy 360 News Network Foundation Stuart Schear, Communications Executive, The Atlantic Philanthropies Ellen Schneider, Executive Directo,r Active Voice Barry Scholl, Vice President for Communications & Publishing, The Commonwealth Fund Toni Schuermann, Director of Communication, Christoph Merian Foundation (Basel, Switzerland) Nancy Schwartz, Blogger / President, GettingAttention.org / Nancy Schwartz & Company Mark Sedway, Director, Philanthropy Awareness Initiative Michael Sette, Communications Officer, Connecticut Health Foundation Cynthia Shaw, Director of Communications, The Kresge Foundation Dana Vickers Shelley, Director of Strategic Communications, Annie E. Casey Foundation Spencer Sherman, Director,Publishing & Communications, California HealthCare Foundaton Laura Silber, Director of Public Affairs, Open Society Institute Bill Silberg, Consultant Paul Silva, Communications Officer for Public Health Program, Open Society Institute Daniel Silverman, Director of Communications, The James Irvine Foundation Carol Siyahi Hicks, Vice President, Marketing & Public Relations, The Dayton Foundation Carol Snapp, Communications Manager, Arcus Foundation/Kalamazoo Javier Soto, President Dade, Community Foundation Courtney Spalding-Mayer, Project Coordinator, Philanthropy Awareness Initiative Cassandra Stalzer, Communications Manager, Rasmuson Foundation Vince Stehle, Program Officer, Surdna Foundation Sara Stern, Executive Vice President, Creative Services, Lipman Hearne Bill Strathmann, CEO, Network for Good Ira Strumwasser, Executive Director and CEO, Blue Cross Blue Shield of Michigan Foundation Juan Suarez, SVP - External Affairs, Lumina Foundation for Education Michele Talwani, Director of External Relations, NH Community Development Finance Authority Debra Thomas, Vice President, The Colorado Health Foundation Brent Thompson, Director, Communications, William Penn Foundation Diane Tompkins, Founder, The Curious Company Susan Trabucchi, Senior Program Officer, The Fetzer Institute Bruce S. Trachtenberg, Executive Director, Communications Network Lisa Trahan, Communications Director, St. David's Foundation Mary Trudel, Senior Communications Officer, The Wallace Foundation Kelly Uranker, Philanthropic Resources Manager, The Pittsburgh Foundation Joe Voeller, Press Officer, Office of Communications, Ford Foundation Victoria Vrana, VP Communications and Assessment, Venture Philanthropy Partners Teri Wade, Vice President for Communications, The Foundation Center Liz Wainger, President, Wainger Group Lisa Walker, Principal, IGI LLC Ed Walz, Vice President, Spitfire Strategies Eileen Walsh, VP, Programs and Partnerships, Lucile Packard Foundation for Children's Health Scott Ward, Principal, Fifth Estate Communications Lori Warren, Communications Director, Insight Center for Community Economic Development Amy Weil, Senior Media Officer, Open Society Institute Anne Whatley, Executive Director, Cause Communications Christopher Whitlatch, Manager of Marketing & Communications, The Pittsburgh Foundation Hamill Remaley Communications Twitter Basics Elizabeth Wilner, Chief Marketing Officer, Be the Change, Inc. Lisa Witter, COO, Fenton Communications Amy Wolf, Communications Officer, The New York Community Trust Chris Wolz, President/CEO. Forum One Communications Karen Malone Wright, President/Owner, Odyssey Creative Communications Ben Zeitlin, VP Business Development, West Glen Communications Craig Ziegler, Vice President Finance, Administration & Investments, California HealthCare Foundation Katie Zutter, Communications Associate, The Atlantic Philanthropies