Week 1
Tuesday, April 8, 2014
Free Tools Business Owners Should Know About

Orientation, Overview and Expectations

Introduction of Instructors

Free Tools For Your Business
Instructor: Billy R. Williams, PHD ○ Links to websites for business tools
○ Social Networking Sites

Week 2
Tuesday, April 15, 2014
Demographics Collection
Instructor: Yvonne Smith-Canegan, PHD
Demographics Collection o Consumer Behavior o Marketing Research o Market Segment o Workforce Planning
Week 3
Tuesday, April 22, 2014
Hiring & Training
Instructor: Arthur Jones, M.Ed PMP
Week 4
Tuesday, April 29, 2014
Business Organization \ Business Plan
Instructor: Sharon Allen, MBA
Week 5
Tuesday, May 6, 2014
Sales & Marketing
Instructor: Sharon Allen, MBA
Week 6
Tuesday, May 13, 2014
Business Accounting
Instructor: Harral Allen, MBA
Week 7
Tuesday, May 20, 2014
Profitability
Instructor: Harral Allen, MBA
Week 8
Tuesday, May 27, 2014
Growth & Development
Instructor: Arthur Jones, M.Ed PMP
Week 9
Tuesday, June 3, 2014
Bonding and Insurance
Instructor: Nelson Tate

Review of Business Plan: Vision, Mission, Goals,
& Objectives, Structure of Organization

Discussion of Business Plan Topics

Building a good team

Leadership and Diversity

Hiring, training, and maintain a staff

Review of Business Plan: Marketing Overview
(Product Definition, Promotional Mix,
Competition, SWOT)


Why businesses fail and why they succeed
Review of Business Plan: Marketing Strategy &
Development, Personal Selling

Developing the marketing plan that includes o Products/Services o Pricing strategy o Place/Distribution strategies o Promotions/Advertising strategies

Review of Business Plan: Generally Accepted
Accounting Principles

Review and understanding of financial statements

Discussion of tax forms, what and how to file

Discussion of Business Plan: Profitability environment

Setting prices, considering costs, establishing the
‘right’ price in the marketplace

Review of Business Plan: Final Review

Developing growth strategies (personally and professionally

Business Process: Checks & Balances

Review of Business Plan: Augmented
Considerations: Establishing Credibility with property documents and certifications
● Understanding Bonding and Insurance, What’s the
difference?