University Curriculum Committee
Undergraduate Curriculum Change Summary Form
Date: 11/19/2014
College and department submitting change:
The W.A. Franke College of Business; Marketing
Name of Faculty contact (if there are questions about the curriculum forms):
Roxanne Stell
PO Box 15066
Flagstaff, Arizona 86011
Roxanne.Stell@nau.edu
Phone: 928-523-7404
Fax: 928-523-6559
Brief explanation of changes and their relationship to each other:
The primary purposes for the changes are as follows:
1. The major requirements were changed to include a modified set of core
courses and the requirement of a marketing concentration. Three of the core
courses remain, MKT 334, 439, and 494 (formerly 490), consistent with our peer
and aspirant institutions. CIS 440: Applied Business Intelligence was added to
provide students with current, relevant knowledge/skills and support the college
and marketing learning outcomes without creating a new course. A smaller core
requirement also enabled the incorporation of two concentrations.
2. Two new courses (MKT 434 and MKT 435) and one reactivated course (MKT
437) are needed for the concentrations. The two concentrations provide students
with greater depth of knowledge and relevant skills, allowing marketing majors to
select a more focused marketing career path. The concentrations are designed
to assist students in their job search and job placement. Additionally, the
concentrations provide clearer direction to facilitate recruiting and career
development efforts.
Marketing for Services and Society Concentration. Students should choose this
concentration if they seek marketing positions in the service sector, non-profit
organizations or for companies with strong social responsibility missions or
objectives.
 New course: MKT 434: Marketing for Society
Professional Sales Concentration Students should choose this concentration if
they seek positions in sales and sales management.
 New course: MKT 435: Sales Strategy and Technology
 Reactivated course: MKT 437: Sales Management
3. Course name change of MKT 436 from Services Marketing to Marketing for
Service Organizations, to more clearly communicate the course focus and
content.
4. Course number change from MKT 438 to MKT 348 to support and clearly
communicate course sequencing.
5. Course number change from MKT 490 to MKT 494 to eliminate confusion
between the Marketing capstone and MGT 490 and more clearly identify this
course as a MKT Core course, rather than a FCB Core course.
Changes to individual courses are as follows:
1. MKT 434 new course: Marketing for Society
2. MKT 435 new course: Sales Strategy and Technology
3. MKT 437 course reactivation: Sales Management
Fast Track course changes:
4. MKT 436 course title change
5. MKT 438 course number change
6. MKT 490 course number change
Changes to the degree program are as follows:
1. Required courses: 12 units
MKT 334: Consumer Behavior & Satisfaction (prerequisite: MKT 333)
MKT 439: Marketing Research (prerequisites: MKT 333, 334)
MKT 494: Strategic Marketing (prerequisites: MKT 333, 334 and 439)
CIS 440: Applied Business Intelligence (CIS 360)
2. Required selection of a Marketing Concentration (A or B below)
A. Marketing for Services and Society Concentration (15 units)
Required (9 units)
MKT 348: Integrated Marketing Communications (MKT 333)
MKT 436: Marketing for Service Organizations (MKT 333 and MKT 334 or 348)
MKT 434: Marketing for Society (MKT 333 and MKT 334 or 348)
Select two (6 units)
MKT 337: Professional Selling (MKT 333)
MKT 450: Electronic Marketing (MKT 333)
MKT 480: International Marketing (MKT 333)
MKT 408: Internship
HS 306: Methods for Community Health Promotion
PSY 411: Conservation Psychology (PSY 101)
B. Professional Sales Concentration(15 units)
Required (9 units)
MKT 337: Professional Selling (MKT 333)
MKT 435: Sales Strategy and Technology (MKT 333, 337)
MKT 437: Sales Management (MKT 333, 337)
Select two (6 units)
MKT 348: Integrated Marketing Communications (MKT 333)
MKT 450: Electronic Marketing (MKT 333)
MKT 480: International Marketing (MKT 333)
MKT 408: Internship
MGT 450: Project Management (MGT 300)
CST 321: Nonverbal Communication