MoMS
Publicity Requirements
Congratulations on being chosen as a Museum on Main Street site host. As a condition of your grant, you have
agreed to
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Promote the exhibition and attendant programing
Acknowledge in print and otherwise the support of the North Carolina Humanities Council, National
Endowment for the Humanities, and Smithsonian Institution
Provide physical evidence of these promotional efforts in your concluding evaluation
The North Carolina Humanities Council has a responsibility as a steward of public money to request that you
follow the publicity requirements summarized below. Please honor those requests and view them as an
opportunity to promote your organization, the MoMS program, and the North Carolina Humanities Council’s
support of cultural work in our state. Continued availability of North Carolina Humanities Council funds depends
largely on your fulfillment of these requests.
You are strongly encouraged to send mock-ups of your promotional material or drafts of press releases for
feedback to Donovan McKnight at dmcknight@nchumanities.org
Submit event calendar information to dmcknight@nchumanities.org. Staff members require this up-to-date info
for different reasons, all of which will help promote your project events.
The North Carolina Humanities Council has a responsibility as a steward of taxpayer dollars to request that you
follow the publicity requirements summarized here. Continued availability of Council funds depends largely on
your fulfillment of these requests.
Official Humanities Council Acknowledgement
In all your promotions, whether printed, broadcast, or online, you must use this credit line verbatim*:
Hometown Teams: How Sports Shape America is part of Museum on Main Street, a collaboration
between the Smithsonian Institution and the North Carolina Humanities Council, a statewide nonprofit
and affiliate of the National Endowment for the Humanities. Support for Museum on Main Street has
been provided by the United States Congress.
*Exception to verbatim: “made possible in part by funding”
Promotional materials and activities include but are not limited to: press releases, flyers, posters, brochures,
podium signs, newspaper, TV, and radio interviews, event introductions, Internet announcements, websites,
online calendar notices, social media platforms.
The site coordinators are responsible for conveying the Humanities Council’s publicity requirements to graphic
designers, web managers, and project spokespeople. Site coordinators are ultimately responsible for project
participants meeting the Humanities Council’s publicity requirements. This document is downloadable from the
Humanities Council website at http://nchumanities.org/content/pr-requirements-and-council-logos.
In all your promotions, use the North Carolina Humanities Council’s full name: the North Carolina Humanities
Council. Do not abbreviate (NCHC or NC Humanities Council).
North Carolina Humanities Council ● 122 N. Elm Street, Suite 601 Greensboro, NC 27401 ● Phone (336) 334-5325 ● Fax (336) 334-5052
© The North Carolina Humanities Council is a statewide nonprofit and affiliate of the National Endowment for the Humanities.
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Council Logo with Tagline
Whenever possible, in all your promotions prominently display the North Carolina Humanities Council’s official
logo with tagline (“Many Stories, One People”). Note that the Humanities Council logo and tagline should be
used in addition to, not instead of, the above credit line.
High-resolution versions of the logo, in color and black and white, are available at
www.nchumanities.org/content/pr-requirements-and-council-logos. Do not reproduce the logo from photocopied
or faxed images.
Use the logo in the shape and formats provided. Do not make the logo longer or wider. Do not combine it with
any other graphic elements. Always use the logo with tagline.
In all promotions, use the North Carolina Humanities Council’s full name: the North Carolina Humanities
Council. Do not abbreviate any portion of the full or shorter versions: such as, NCHC or NC Humanities
Council. In running text, it is acceptable to use the shorter Humanities Council after first usage of the full name.
Project directors/sponsors are responsible for conveying the Humanities Council’s publicity requirements to
graphic designers, website or social media managers, and program spokespeople. Project directors/sponsors
are ultimately responsible for project participants meeting the Council’s publicity requirements.
Website
The North Carolina Humanities Council’s logo with tagline should appear prominently on your website with the
official credit statement. Hyperlinks should be provided. Strongly preferred is that you link both the logo and
Council name.
North Carolina Humanities Council Trustees
At least one month prior to the start of your project, it is important to invite North Carolina Humanities
Council trustees who live in or near the area in which your project will occur. Your MoMS packet contains county
and contact information for every North Carolina Humanities Council trustee. If trustees attend a project event,
plan when/where/how you will introduce them and suggest that they say a few words about the Council. If
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trustees prefer not to speak publically, acknowledge them as representatives of the North Carolina Humanities
Council and thank them for their support of your project at the outset of the program.
Keep the Humanities Council Informed
Please copy the North Carolina Humanities Council on all outgoing press releases. Also, please send us links of
any resulting media coverage, photos of large form or unique advertisements (billboards, murals, etc.) and other
event posters and fliers that are generated outside of what has been provided and created for you. You can
send all of this information to Donovan McKnight at dmcknight@nchumanities.org.
GT-5020 Mini-Grant Publicity Requirements