HEIDI CAMP
2335 Evergreen Avenue
Salt Lake City, Utah 84109
(801) 243-4497
heidi.camp@utah.edu
QUALIFICATION HIGHLIGHTS
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Seven years experience in higher education administration with an emphasis on research,
marketing, public relations and development
Eight years professional healthcare consulting experience, with emphasis on strategic
planning, organizational integration and new program development
More than 20 years experience in marketing, customer service and public relations, including
work in higher education, medical centers and clinics, hospital ownership companies, and
with a national advertising agency.
Recognized expertise in new program development and start up
Excellent written and oral communication skills
Strong problem solving and networking skills
HIGHER EDUCATION ADMINISTRATIVE EXPERIENCE
Assistant Dean, Advancement and Research
College of Humanities, University of Utah - Salt Lake City, UT
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Apr 2008 – Present
Facilitated creation of a comprehensive Advancement team, overseeing three full-time staff
members.
Manage all development/fundraising, alumni and donor relations, grant research support, event
production and promotion, and marketing/communication for the College of Humanities.
Serve as the primary research and public relations officer for the College of Humanities.
Responsibilities include developing and maintaining relationships with alumni, donors, and
national foundations.
Serve as the primary public relations officer for the College with responsibility for branding,
event/course promotion, and managing the College’s public image locally, regionally, and
nationally.
Oversee all major gift cultivation, donor relations and College development.
Key accomplishments have included increased grant submissions within the College from an
average of $550,000/year to just over $5,000,000 in 2009-2010, as well as demonstrated continual
improvement in grant funding efficacy (percent of submissions funded), with total awards now
averaging over $2,000,000 annually.
Increased new donors to the College of Humanities by 25% in first 24 months of development
oversight, yielding average annual donations to the College (in addition to the grant funds
mentioned above) of just over $2,000,000.
Responsible for developing/enforcing College graphic standards. Effectively managed redesign
of College brand, including logo, letterhead and collateral materials
Managed redesign of the College web infrastructure and management, moving more than 50
separate “silo” department/program websites into a common content-management infrastructure
with shared databases.
Currently oversee coordination of more than 100 community lectures, events and workshops
each year, including design/production, media scheduling, fundraising, and event production;
Manage design, writing and production for all College publications, including the annual
Kingfisher alumni publication (print and electronic), newsletters, promotional copy, podcasts and
social media strategies, and student recruiting materials.
Assistant Dean, Research & Communication
College of Humanities, University of Utah - Salt Lake City, UT
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Aug 2003 – 2008
Served as the primary research and public relations officer for the College of Humanities.
Developed and maintained relationships with national foundations to enhance access to external
funds and increase foundation support for College initiatives and programs.
Reviewed, edited and monitored faculty grant proposals submitted to external sources
Managed development of collateral materials for development and fundraising purposes
Acted as the primary public relations officer for the College, responsible for promoting a public
image locally, regionally, and nationally.
CONSULTING AND MANAGEMENT EXPERIENCE
Managing Partner
Couloir Consulting - Salt Lake City, UT/Bozeman, MT
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Primary healthcare consulting/business advisory focused on evolving and managing new service
lines and providing marketing/public relations strategy development.
Consortium management includes marketing, contract management and client relations for 10
strategic partner firms, as well as 19 individual executive consultants.
Specific consulting work included successful facilitation/development of regional and state-wide
occupational health delivery systems for clients in several states, as well as client projects focused
on operational start-up, physician relations, rehabilitation and ancillary service providers,
managing physician practice growth, and healthcare marketing and communications.
Successfully formulated and executed more than 20 comprehensive service-line business plans in
two years, from start-ups to exit strategies, joint ventures and practice mergers.
President
CAC Communications - Salt Lake City, UT
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1992 – Present
Strategic planning and retreat facilitation for corporate managing boards, leadership teams and
administrative units.
Healthcare communications production including scripting, production and illustration of patient
education materials, research, writing and publication coordination for medical articles.
Videography production to include client-specific scripting, shooting and post-production
support.
Copy-writing and graphic layout of newsletters and publications for clinics, physicians and
insurance companies.
Market research, communications coordination, clinical outcomes tracking, patient volume &
referral tracking, as well as public relations issues resolution for specialty medical clinics.
President & Founder
Strategic Healthcare Innovations, LLC - Salt Lake City, UT
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Jan 2002 – Aug 2003
Oct 1996 – Dec 2001
Founder and operational manager of this healthcare consulting firm with nationally recognized
expertise in organizational design, business operations oversight and contract management.
Employed and supervised nine employees/consultants with offices in Salt Lake City, UT and
Nashville, TN.
Oversaw company operations, marketing and managed annual revenues of $750,000.
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Provided primary consulting services to more than 80 hospital/physician clients in 26 states, both
in project-based consulting and in longer-term outsourced management agreements.
Director, Occupational Health Consulting Services
American Rehabilitation Services, Inc - Brentwood, TN
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General business development/operations consulting services to hospitals and physician groups
nationwide with focus on occupational health and industrial medicine operational and strategic
growth.
Specific focus on hospitals with existing subsidiary rehabilitation contracts.
Work involved market assessments, program structure recommendations, communications,
strategic market planning and staff training.
Account Coordinator/Consultant
Snedaker Communications Group - Salt Lake City, UT
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Nov 1995 – Oct 1996
Aug 1993 – Nov 1995
General account management services for healthcare clients, to include marketing and
communication plan development, campaign creation & implementation, media planning and
production coordination.
Provided general business advisory/consulting services to hospitals and provider groups, to
include market research, integration analysis & recommendations, new program development &
implementation.
Primary focus on orthopedic specialty groups and occupational health delivery systems.
OTHER WORK EXPERIENCE
Marketing Representative
Pioneer Valley Hospital - West Valley City, UT
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Primary development and marketing coordination for designated hospital service lines, including
the FirstMed Occupational Healthcare Network (9 hospitals & clinics).
Responsibilities included initial market research, sales/marketing activities and client issues
resolutions.
Maintained a quarterly newsletter, facilitated seminars, retreats, luncheons and educational
programs for clients/staff.
Accountabilities included marketing coordination of the Work Performance Center (physical
rehabilitation facility), to include development of collateral material, market research, field calls,
patient volume and referral tracking.
Market research and development for ReDiscovery, an outpatient chemical dependency program
created in conjunction with the hospital’s inpatient psychiatric services.
Field Services Manager
Institute for Low Back Care - Minneapolis, MN (Utah clinic office)
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1990-1992
1987 – 1990
Responsible for coordinating marketing/sales, advertising and PR activities for the Utah affiliate
of a national spine specialty clinic.
Created operating budget and public relations collateral packet;
Worked closely with hospital marketing department to coordinate joint efforts and expenditures
of contractual percentage contribution for ILBC marketing.
Primary work focused on direct physician/referral source contacts focused on quality of care,
issues resolution and clinic updates.
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Coordinated and supervised professional and community education programs and industrial
services.
Practice Manager
Intermountain Spinal Orthopedics Associates - Murray, UT
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Appointment scheduling, coordination of physician/clinic and surgery schedules; billing; medical
records management; clinic transcription and personal secretarial duties for Medical Director.
Project Coordinator
Intermountain Spinal Orthopedic Associates - Murray, UT
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1981-1982
Responsibilities included medical records and clinical orders management, census management,
scheduling and coordination all special procedures and surgery; managed a 6-line phone system;
field information requests from medical staff and patient family members.
COMMUNITY AND VOLUNTEER EXPERIENCE
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1982 – 1984
Managed all front office activities, including patient scheduling, medical records management,
collecting insurance billing information for outside billing services, scheduling, and clinical
transcription.
Unit Clerk
University of Utah Medical Center - Salt Lake City, UT
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1984
Coordinated combination of two orthopedic practices to form ISOA.
Responsible for development of new graphic standards and collateral materials, coordinated
space development and interior design of new clinic.
Worked as liaison to Cottonwood Hospital administration in creation of Cottonwood Hospital
Back Institute and ISOA.
Medical Receptionist/Secretary
Glenn Momberger, MD - Salt Lake City, UT
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1984 – 1987
Governing Board Member, Heritage School (Provo, Utah)
Advisory Board Member, Juvenile Diabetes Research Foundation (Utah)
Executive Director, Nauvoo Productions (LDS Church)
Partnership Board Member, University of Utah College of Humanities
Family Friends volunteer, Easter Seals of Utah
Member, National Association of Occupational Health Professionals
Member, Utah Case Managers Association
EDUCATION
Brigham Young University, Provo, UT
Sociology 2008
Brigham Young University London Campus
Art History 1979 - 1980
REFERENCES
Available on Request