LEO T. WONG, Ph.D.
OBJECTIVE
To participate in a progressive and innovative team of inspirators promoting corporate social responsibility, sustainability
and marketing as it relates to an increasingly socially responsible world.
EDUCATION
Ph.D., University of Alberta School of Business
2009
- Marketing – Consumer Behaviour
- Dissertation: Understanding Donor Response to Donation Appeals: The Role of Deservingness in the
Dictator Game and Optimum Donation Promises in Charity Auctions
Bachelor of Commerce, University of Alberta School of Business
- Marketing Major with Distinction
2000
RECENT WORK EXPERIENCE
Assistant Professor
Sept'10-present
MacEwan University (School of Business)
- 2011/12 courses:
o Fundamentals of Marketing (MARK 301); Consumer Behaviour (MARK 310); Non-Profit
Management (LENP 312); Strategic Management (BUSN 450)
- 2010/11 courses:
o Fundamentals of Marketing (MARK 301) – evenings
- faculty advisor to SIFE MacEwan club
- committee member of PRME Initiative
- scholarly activity in consumer response to corporate social responsibility information, case study on a social
enterprise and field research in online charity auctions
Sessional Instructor
Sept'10-ongoing
University of Alberta (School of Business)
- designed/instructed Sustainability and Responsible Marketing (MARK 455/655 formerly 488/686) as a
marketing elective
Academic Faculty
Sept'10-ongoing
Northern Alberta Institute of Technology (JR Shaw School of Business)
- instruct Intro to Marketing; Business to Business Marketing; and Intro to Business courses
- faculty advisor to SIFE club
- researcher with novaNAIT on applied research project for the Good Food Box
Knowledge Fellow
Nov'09-Jun'10
Network for Business Sustainability
- write concise summaries of key academic papers in business language to communicate important context,
findings and implications
- understand and evaluate the research pulling out key messages without compromising academic rigor
FEATURED COMMUNITY INVOLVEMENT
Chairperson and Founder
Calgary Compact
- coordinate and faciliate board meetings
- fiscal, marketing and volunteer engagement planning
- strategize web development process and implementation
Sep'08-present
Honourary Board Member
International Association for Volunteer Effort
- project management of brand image and online content delivery
- participate in stragetic visioning and membership engagement
Nov'02-present
Coordinator and Founder
Youth One (www.youthone.com)
- coordinate staff and volunteer responsibilities
- establish strategic partnerships with organizations
- write proposals for funding opportunities
- manage marketing program and publish web and print magazine
Mar'96-Dec'02
OTHER TEACHING
Principles of Marketing (MBAC 5104)
Winter 2012
Cape Breton University (Shannon School of Business)
- deliver an MBA-level course in the Community Economic Development program on marketing, with a focus
on community and the non-profit sector
Venture Analysis (MBAD 618)
Spring 2011
Cape Breton University (Shannon School of Business)
- deliver an MBA-level course in the Community Economic Development program on venture analysis, with a
focus on social enterprise
- implement over two intensive weekends with group projects spread out over two months
Coporate Social Responsibility and Sustainability (JRSB 481)
Spring 2011
Northern Alberta Institute of Technology (JR Shaw School of Business)
- design and develop a course for future implementation in both online and face-to-face environments
- integrate use of multimedia, class activities and online discussion forums
Coporate Social Responsibility (CSR 101)
2010
Public Course Thru Calgary Compact
- designed to motivate business students and working professionals to integrate social responsibility and
sustainability concepts in their career plans
- registration (of 40 students) was full within two weeks with a waiting list of students wanting to register
- develop course curriculum as a combination of online readings, recent research and guest speakers
- integrate use of multimedia, in-class activities and online discussion forums
Consumer Behaviour (MARK 320)
2004/05
University of Alberta (School of Business)
- develop course curriculum as combination from textbook, recent research and personal materials
- structure classes as part lecture, part discussion and part activity
- integrate use of multimedia including commercials, videos, music and whiteboards
G u e s t L e c t u r e s a n d I n t e r e s t s
- Cause-Related Marketing: Trends and Innovations
- Ethical Decision-Making: Psychology of a Corporate Scandal
-
Non-Profit Marketing
Non-Profit Sustainability: Working with Socially-Responsible Businesses
Non-Profit Start-Ups
Corporate Volunteerism: Getting Young People Engaged
RESEARCH
I n t e r e s t s
- Donor Response – Understanding charitable giving in a variety of contexts such as donation solicitation,
cause-related marketing and charity auctions.
- Corporate Social Responsibility – How to improve the marketing practices (i.e., cause-related marketing) of
corporations to improve social welfare.
W o r k i n g P a p e r s
“Optimum Donation Promises in Charity Auctions” with Peter T.L. Popkowski Leszczyc. Target journal: Journal
of Marketing.
P a p e r s i n R e f e r e e d C o n f e r e n c e P r o c e e d i n g s
Wong, Leo T., and Peter T.L. Popkowski Leszczyc (2011), “The Effectiveness of Donation Promises in Charity
Auctions as Cause-Related Marketing Strategy,” forthcoming in Advances in Consumer Research.
Wong, Leo T., and Richard D. Johnson (2006), “Donation Decisions When Asked: Motivating Deservingness,”
in Marketing and Public Policy Conference Proceedings, Long Beach, California.
P r e s e n t a t i o n s
“Live Local Alberta and the Good Food Box”
Administrative Sciences Association of Canada Conference (ASAC 2012)
St. John’s, Newfoundland, June 2012
“Dictator Games and a Two-Stage Process of Decision-Making”
Marketing and Public Policy Conference
Long Beach, California, June 2006
“Giving Altruism a Second Look: Does Charitable Giving Result from a Two-Stage Process?”
Poster presentation at the Society for Judgment and Decision-Making Conference
Minneapolis, Minnesota, November 2004
AWARDS AND HONOURS
PhD Clarica Scholarship
Queen’s Golden Jubilee Commemorative Medal
Government of Alberta’s Volunteer Wall of Fame Inductee
University of Alberta Peter Lougheed Leadership Scholarship
Students’ Union Alberta Treasury Branches Involvement Award
University of Alberta Alumni 75th Anniversary Leadership Scholarship
University of Alberta Millar Western Leadership Scholarship
International Baccalaureate Scholarship
University of Alberta Academic Excellence Scholarship
Full Alexander Rutherford Scholarship
2003-2006
2003
2002
2000
2000
1999
1996
1996
1995
1994-1996
PAST WORK EXPERIENCE
Social Marketing Research Associate
GoodEnergy.ca
Feb'10
-
develop measurement indicators to help clients with socially-responsible engagement evaluations
evaluate social marketing campaigns to improve performance effectiveness
Research Fellow
Jan'09-Jul'09
Aspen Institute – Beyond Grey Pinstripes Ranking
- review MBA course content and faculty research papers for bi-annual rankings survey
- assess content according to social impact management criteria
Social Purchasing Portal Facilitator
Feb'07-Jun'08
Momentum
- recruit and foster relationships with socially-responsible businesses
- organize networking opportunities, workshops and training sessions
Coordinator and Founder
Mar'96-Dec'02
Youth One (www.youthone.com)
- coordinate staff and volunteer responsibilities
- establish strategic partnerships with organizations
- writing proposals for funding opportunities
- managed marketing program and published web and print magazine
Retail Specialist
Sales and Merchandising Group (Cantel AT&T)
- introduced new cellular promotions
- developed positive customer relations skills
Dec'96-Jan'98
EXTRACURRICULAR ACTIVITIES
I n t e r n a t i o n a l C o m m u n i t y
- International Association for Volunteer Effort - Board Member ('02-present)
- World Youth Volunteer Summit – Youth Organizer ('01)
N a t i o n a l C o m m u n i t y
- Canadian Student Leadership Conference Communications Executive ('95-'96)
P r o v i n c i a l C o m m u n i t y
- Future Directions of Health Care Founding Member ('05-'07)
- Alberta’s YouthVOLUNTEER! Consultant, Advisor, Founding Member ('04-'07)
- Vitalize Provincial Volunteer Conference Advisory Committee ('00-'02)
L o c a l C o m m u n i t y
- Calgary Compact and Conscious Consumer founder ('08-present)
- Recreational Edmonton Co-ed Hockey League volunteer coach ('01-'05)
- 2001 World Championships in Athletics - Youth Recruitment Chair ('99-'01)
- Campus Ambassador ('97-'01)
- Campus Recreation volunteer skating instructor ('97-'00)
- Chinese-English Conversation Club Coordinator ('98-'99)
- Marketing Assoication Vice-President Internal ('97-'99)
- Orientation Pep Rally Coordinator and Master of Ceremonies ('97-'98)
- SafeWalk volunteer ('97-'98)
- Boys' & Girls' Club of Edmonton Senior Partner ('97-'98)
- Canadian Red Cross Society volunteer ('94-'97)
SKILLS AND INTERESTS
P u b l i c S p e a k i n g
- presented at numerous venues on a variety of topics ranging from marketing, non-profit management to
volunteerism and youth engagement
-
-
selected plenary speeches include:
MS Society Synergy Conference (Edmonton, Canada)
IAVE Asia-Pacific Regional Volunteer Conference (Manila, Philippines)
Canadian Centre for Philanthropy Symposium (Edmonton, Canada)
IAVE World Volunteer Conference (Seoul, Korea)
Association of Young Leaders (Moscow, Russia)
Harry Ainlay High School Graduation Guest Address (Edmonton, Canada)
selected workshops include:
IAVE World Volunteer Conference (Singapore)
Gesundheit! Institute Health Care Justice Gathering (West Virginia, USA)
IAVE World Youth Volunteer Symposium (Tokyo, Japan)
Vitalize Provincial Volunteer Conference (Calgary, Canada)
Child and Youth Friendly National Conference (Calgary, Canada)
IAVE World Youth Volunteer Summit (Tokyo, Japan)
2007
2003
2003
2002
2001
2000
2011
2007
2003
2002
2002
2001
C o m p u t e r S k i l l s
- very familiar with using online tools and technologies to communicate with students (including email, instant
messaging, discussion forums, social networking, etc.)
- experience with SPSS, SAS, MS Word, Excel, Access, PowerPoint, FrontPage, Adobe Photoshop and
ImageReady, Apple Keynote, HTML coding, ColdFusion coding and Macromedia Flash
- proficient typist (60 wpm)
L a n g u a g e S k i l l s
- fluent in English and partially fluent in Cantonese with Mandarin and French studies
P e r s o n a l S t u f f
- participate in any and all sports especially hockey, volleyball, tennis and golf
- trying to learn the guitar, dabbled in photography and trying to cook better