College of San Mateo
Division Work Plan 2008-2009: Enrollment Services
College of San Mateo
Strategic Plan (2008-2013) April 2009
Division Work Plan, 2008-2009
Enrollment Services:
Admissions & Records, Financial Aid, International Student Center, Veterans
Goal 1: Programs and Services
College of San Mateo will match its programs and services – and the manner in which they are delivered – to the
evolving needs and expectations of our students and community.
Objective: Develop and offer innovative programs and services that address emerging community needs as identified
in the Educational Master Plan and through other data and information sources.
Action Step(s)
Leads
1.1.1 Update Financial Aid website
to deliver financial aid information
in an interactive audio/video
format.
Director
Financial Aid,
Financial Aid
Staff
Students will be able to
readily and easily apply for
financial aid.
December
2009
1.1.2 Incorporate all financial aid
documents and related
information on the Financial Aid
website.
Director
Financial Aid
and
Financial Aid
Staff.
Students will have greater
flexibility in accessing financial
aid applications, materials and
general information.
August 2009
1.1.3 Update Financial Aid website Financial Aid
Director and
Page 1
Outcomes
Completion
Date
Financial Aid Office will go
green by evolving towards a
paperless system.
Real time interaction with
students regarding financial aid
Resources needed
$3,000-$5,000
August 2009
Office of Planning, Research, & Institutional Effectiveness, 2/09
College of San Mateo
Division Work Plan 2008-2009: Enrollment Services
to incorporate MEBO, the real
time chat service feature.
staff.
questions or concerns.
1.1.4 Recruit International
Student Intern
International
Student
Coordinator/
Advisor
Enhanced services to
international students by having
an additional part-time
counselor available.
June 2010 for
academic
year 20102011
Private or shared office
space for 16-20 hours
per week.
1.1.5 Hire International Student
Worker
Program
Services
Coordinator,
International
Program
Enhanced outreach and
recruitment; expedition of
processing admission
applications.
July 2009
$7,500
1.1.6 A&R Certifying Officials and
Financial Aid Staff Representative
will be knowledgeable of new
Post 9/11 GI Bill Benefits Program
Dean
Enrollment
Services
Provide information about GI Bill
benefits to veteran students.
July 2009
$7,500
1.1.7 Implement the Degree
Audit Program
Dean
Enrollment
Services,
Assistant
Registrar,
Programs
Services
Coordinator,
Degree
Audit
Page 2
Contribute to retention of
veteran students by referring
them to appropriate on- and
off-campus services.
Enhanced service to students
and counselors in assessing
progress towards educational
goals.
July 2009
Streamlined operation for
associate degree and
certificate evaluation.
Office of Planning, Research, & Institutional Effectiveness, 2/09
College of San Mateo
Division Work Plan 2008-2009: Enrollment Services
Goal 2: Enrollment Management
College of San Mateo will develop and implement a comprehensive research-based enrollment management
initiative that addresses all the stages of enrollment management, including marketing, outreach, recruitment, and
retention.
Objective: 2.1 Develop and implement a comprehensive strategic marketing plan that is linked to the EMP and
integrated into other strategic planning efforts.
Objective 2.2 Develop, implement, and institutionalize strategies to recruit prospective non-traditional students through
enhanced relationships with K-12 schools, adult schools, local employers, and community agencies.
Action Step(s)
Leads
Completion
Date
Resources needed
Spring 2010
Foster Youth
Outreach
Coordinator; $20,000$25,000
Int’l
Potential to recruit and enroll
Coordinator/ students at CSM.
Advisor and
Program
Services
Coordinator
June 2010
$1,000 for mileage,
materials, recruitment
fair registration fees
Int’l
Increased presence and
Coordinator/ branding of CSM via its website
Advisor and
and print materials.
Program
Services
Coordinator
January 2010
$1,000
2.1.1 Promote financial aid
availability to foster youth.
Director
Financial Aid
and staff
2.2.1 Maintain and expand
relationships and develop
partnerships with local Intensive
English Language Schools and
with private highs schools that
enroll F-1 students.
2.1.2 Update and create
additional International Program
electronic and printed marketing
materials.
Page 3
Outcomes
Increase representation of
this youth group at CSM.
Office of Planning, Research, & Institutional Effectiveness, 2/09
College of San Mateo
Division Work Plan 2008-2009: Enrollment Services
2.1.4 Strategic International
Recruitment
Int’l
Increased presence and
Coordinator/ branding of CSM via recruitment
Advisor
to targeted countries such as
Japan, Hong Kong, Taiwan,
China and Korea.
November
2009
$10,000
Increased enrollment of
international students.
Goal 3: Diversity
College of San Mateo will promote a diverse learning and working environment that encourages tolerance, mutual
respect and the free exchange of ideas.
Objective: 3.1 Increase participation in professional development activities for administrators, staff, and faculty that
promote cross-cultural communication skills and imporved understanding of our student’s linguistic and cultural
diversity.
Action Step(s)
3.1.1 Ensure Enrollment Services
staff attends at least two campus
sponsored diversity events.
Page 4
Leads
Outcomes
Completion
Date
Dean
Enrollment
Services;
Director
Financial Aid.
Will sensitize, educate and
enhance staff’s ability to be
culturally aware and
respectful of CSM’s diverse
student population; including
Resources needed
June 2010
Office of Planning, Research, & Institutional Effectiveness, 2/09
College of San Mateo
Division Work Plan 2008-2009: Enrollment Services
students whose first language
is not English.
3.1.2 Enrollment Services staff will
participate in coordinating twothree diversity related events
during the next academic year.
Dean
Enrollment
Services
Will sensitize, educate and
enhance staff’s ability to be
culturally aware and
respectful of CSM’s diverse
student population.
June 2010
Goal 4: Assessment
CSM will ensure continuous quality improvement by integrating and promoting evidence-based assessment
throughout the institution.
Objective: 4.1 Develop, implement, and assess Student Learning Outcomes (SLOs) for general education, programs
leading to degree or certificates, and courses; Student Services programs; and Institutional Support Services.
Action Step(s)
Leads
4.1.1 Enrollment Services programs
will continually assess its
operations and examine ways in
which to enhance its services by
utilizing technology and
streamlining operations.
Dean,
Enrollment
Services,
Assistant
Registrar,
Director
Financial Aid,
International
Program
Coordinator
Page 5
Outcomes
Completion
Date
Flexibility for students, faculty
and staff when conducting
A&R business transactions.
Streamlined operations that
incorporate web-based
technology. Increase in
utilization of technology
based services.
Resources needed
June 2010
Office of Planning, Research, & Institutional Effectiveness, 2/09
College of San Mateo
Division Work Plan 2008-2009: Enrollment Services
Goal 5: Staff Recruitment, Retention, Development and Recognition
College of San Mateo will recruit, select, retain, develop and recognize faculty, staff and administrators to advance the
mission and vision of the college.
Objective: 5.1 Institutionalize a commitment to the recruitment, selection, and retention of a diverse workforce that
reflects CSM’s community.
Action Step(s)
Leads
Outcomes
Completion
Date
Resources needed
5.1.1 Ensure Enrollment Services
staff participate in workshops and
conferences that contribute to
their professional development
and enhance their professional
skill set
Dean
Enrollment
Services
Enhanced technological,
customer service and cultural
sensitivity skills.
ongoing
Ongoing funding for
professional
development.
5.1.2 Hire A&R staff that are
culturally sensitive and preferably
bilingual.
Dean,
Enrollment
Services;
Assistant
Registrar,
Will provide culturally sensitive
and respectful service to
CSM’s diverse student
population; including
students whose first language
is not English.
October 2009
$110,000
Page 6
Office of Planning, Research, & Institutional Effectiveness, 2/09
College of San Mateo
Division Work Plan 2008-2009: Enrollment Services
Director
5.1.3 Hire a Financial Aid Office
Assistant II that is culturally sensitive Financial Aid
and preferably bilingual.
Will provide culturally sensitive
and respectful service to
CSM’s diverse student
population; including
students whose first language
is not English.
October 2009
$45,000
Goal 6: Institutional Planning and Effectiveness
CSM will implement an integrated planning model that promotes transparency in decision making and planning and
assesses these processes to ensure institutional effectiveness.
Objective: 6.1 (See “2008-2013 Strategic Plan” for Objectives 6.1-6.5)
Action Step(s)
Leads
Outcomes
Completion
Date
Resources needed
6.1.1
Goal 7: Institutional Resources
College of San Mateo will promote fiscal accountability through an integrated resource allocation model linking
institutional plans, budget development, program review, and organizational outcomes. It will also promote fiscal
stability and program flexibility through the development of alternative funding sources.
Objective: 7.1 (See “2008-2013 Strategic Plan” for Objectives 7.1-7.3)
Action Step(s)
Page 7
Leads
Outcomes
Completion
Date
Resources needed
Office of Planning, Research, & Institutional Effectiveness, 2/09
College of San Mateo
Division Work Plan 2008-2009: Enrollment Services
7.1.1
Goal 8: Facilities and Infrastructure
College of San Mateo will support the needs of current and future students for vibrant, flexible, safe, environmentally
responsible, and innovative learning environments.
Objective: 8.1 (See “2008-2013 Strategic Plan” for Objectives 8.1-8.4)
Action Step(s)
Leads
Outcomes
Completion
Date
Resources needed
8.1.1
Goal 9: Communication
College of San Mateo will practice authentic, informative, open, and honest written and oral communication in
interpersonal, small group, intercultural, and public-discourse contexts, both in interactions within the college
community and in interactions with the public.
Objective: 9.1 Provide professional development opportunities for faculty, staff, and administrators to increase
communication skills in interpersonal communication.
Action Step(s)
9.1.1 Enrollment Services staff will
attend at least one campus
sponsored program that involves
direct interaction between
instructional faculty and staff and
student services staff.
Page 8
Leads
Dean,
Enrollment
Services
Outcomes
Completion
Date
Staff will gain insight to
instructional faculty and staff
perspectives.
Resources needed
June 2010
Office of Planning, Research, & Institutional Effectiveness, 2/09
College of San Mateo
Division Work Plan 2008-2009: Enrollment Services
Page 9
Office of Planning, Research, & Institutional Effectiveness, 2/09